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Advanced Diploma
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Course Overview & Descriptions

Program of studies for the Advertising and Marketing Communications Management Advanced Diploma program

For students starting Fall 2012. Click on the course title for a course description.

Semester 1
Course #
Course Title
Hrs/Week
ADVR 10006 Intro to Advertising - Layout 2.00
ADVR 10007 Intro to Advertising - Copy 2.00
ADVR 10009 Intro to Advertising - Applications 3.00
ADVR 10010 Intro to Advertising - Concepts 2.00
ADVR
 10048
 Intro to Advertising - Media 4.00
ADVR
 10049
 Intro to Advertising - Account Management 2.00
Options: Select 1
COMM 11040 Communication D 4.00
COMM LL041 Communication 3.00
Semester 2
Course #
Course Title
Hrs/Week
ADVR 10050 Introduction to Advertising - Layout 2 2.00
COMM LL122 Researching & Reporting-Lgs 3.00
CRED
 10060
 Advertising Roles 2.00
INFO 10052 Introduction to Macs 2.00
MCOM 10125 Intro to Advertising - Copy 2
 2.00
MCOM AD135 Intro to Advertising - Media 2 4.00
MRKT CB158 Marketing 1 3.00
Semester 3
Course #
Course Title
Hrs/Week
COMM 10034 Active Citizenship 2.00
MRKT 10008 Marketing for Advertising 3.00
MRKT
 10035
 Intro IMC (Integrated Marketing Campaign) 4.00
PLAN 10012
 Strategic Planning 2.00
Options: Select 3
ADVR 10012 Art Direction Process 2.00
ADVR 10013 Copywriting Process 2.00
ADVR 10014 Layout Design & Typography 3.00
ADVR 10053 Broadcast Planning & Analytics 3.00
PLAN 10013 Print Planning & Buying 2.00
RSCH 10001 Quantitative Media Research 2.00
Semester 4
Course #
Course Title
Hrs/Week
ADVR 10058 Ad Campaign 2.00
ADVR 10059 Agency Simulations 3.00
LAWS
 10094
 Advertising Law 2.00
OPEL
 XXXXX
 General Education (Elective) 2.00
Options: Select 3
ADVR 10017 Intro to Interactive & Social Media 3.00
ADVR
 10019
 Broadcast Buying 3.00
ADVR
 10021
 Creative Brainstorming 2.00
ADVR
 10056
 Interactive Creative & Web Development 3.00
MCOM
 AD237
 Account Management 2 3.00
PHTO
 10060
 Layout Design & Photography 4.00
Semester 5
Course #
Course Title
Hrs/Week
ADVR 10055 Agency Experience 1 10.00
CRED 10062 Advertising Career Realities 1 2.00
MRKT 10034 IMC (Integrated Marketing Campaign) 1 2.00
Options: Select 2
CRED 10077 Traditional Portfolio 2.00
CRED 10078 Interactive Portfolio 2.00
MGMT 10104 Account Management 3 2.00
RSCH
 10003
 Media Metrics 2.00
Semester 6
Course #
Course Title
Hrs/Week
ADVR 10060 Agency Experience 2 10.00
CRED 10061 Advertising Career Realities 2 2.00
MRKT 10036 IMC (Integrated Marketing Campaign) 2 2.00
WORK
 AD999
 Field Placement (Advertising) 35.00
Options: Select 2
ADVR 10062 Media Review 2.00
CRED 10063 Portfolio Presentation 3.00
CRED
 10064
 Interactive Production 3.00
MGMT 10105 Account Management 4 2.00