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Advanced Diploma
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Course Overview & Descriptions for Advertising and Marketing Communications Management

Program of studies (POS) for the Advertising and Marketing Communications Management Advanced Diploma program

For students starting Fall 2012. Click on the course title for a course description.

Semester 1
Course #
Course Title
Hrs/Week
ADVR 10006 Intro to Advertising - Layout 2.00
ADVR 10007 Intro to Advertising - Copy 2.00
ADVR 10009 Intro to Advertising - Applications 3.00
ADVR 10010 Intro to Advertising - Concepts 2.00
ADVR
10048
Intro to Advertising - Media 4.00
ADVR
10049
Intro to Advertising - Account Management 2.00
Options: Select 1
COMM 11040 Communication D 4.00
COMM LL041 Communication 3.00
Semester 2
Course #
Course Title
Hrs/Week
ADVR 10050 Introduction to Advertising - Layout 2 2.00
COMM LL122 Researching & Reporting-Lgs 3.00
CRED
10060
Advertising Roles 2.00
INFO 10052 Introduction to Macs 2.00
MCOM 10125 Intro to Advertising - Copy 2
2.00
MCOM AD135 Intro to Advertising - Media 2 4.00
MRKT CB158 Marketing 1 3.00
Semester 3
Course #
Course Title
Hrs/Week
COMM 10265 Critical and Innovative Thinking 2.00
MRKT 10008 Marketing for Advertising 3.00
MRKT
10035
Intro IMC (Integrated Marketing Campaign) 4.00
PLAN 10012
Strategic Planning 2.00
Options: Select 3
ADVR 10012 Art Direction Process 2.00
ADVR 10013 Copywriting Process 2.00
ADVR 10014 Layout Design & Typography 3.00
ADVR 10053 Broadcast Planning & Analytics 3.00
PLAN 10013 Print Planning & Buying 2.00
RSCH 10001 Quantitative Media Research 2.00
Semester 4
Course #
Course Title
Hrs/Week
ADVR 10058 Ad Campaign 2.00
ADVR 10059 Agency Simulations 3.00
LAWS
10094
Advertising Law 2.00
OPEL
XXXXX
General Education (Elective) 2.00
Options: Select 3
ADVR 10017 Intro to Interactive & Social Media 3.00
ADVR
10019
Broadcast Buying 3.00
ADVR
10021
Creative Brainstorming 2.00
ADVR
10056
Interactive Creative & Web Development 3.00
MCOM
AD237
Account Management 2 3.00
PHTO
10060
Layout Design & Photography 4.00
Semester 5
Course #
Course Title
Hrs/Week
ADVR 10055 Agency Experience 1 10.00
CRED 10062 Advertising Career Realities 1 2.00
MRKT 10034 IMC (Integrated Marketing Campaign) 1 2.00
Options: Select 2
CRED 10077 Traditional Portfolio 2.00
CRED 10078 Interactive Portfolio 2.00
MGMT 10104 Account Management 3 2.00
RSCH
10003
Media Metrics 2.00
Semester 6
Course #
Course Title
Hrs/Week
ADVR 10060 Agency Experience 2 10.00
CRED 10061 Advertising Career Realities 2 2.00
MRKT 10036 IMC (Integrated Marketing Campaign) 2 2.00
WORK
AD999
Field Placement (Advertising) 35.00
Options: Select 2
ADVR 10062 Media Review 2.00
CRED 10063 Portfolio Presentation 3.00
CRED
10064
Interactive Production 3.00
MGMT 10105 Account Management 4 2.00