Robin joined the Advertising faculty full-time in 1997 after almost 12 years of advertising industry experience including in-house, full service and specialized agencies.
Hired immediately upon graduation from the Mohawk Advertising program, she began her career as a Broadcast Buyer for Bristol-Myers Squibb. She continued on this path for a wide variety of national accounts including HBC, Ralston Purina, Braun and MGM Movies. Interested in expanding her skill set, she also worked as a Media Planner on multi-media campaigns and as an agency Traffic and Talent Manager.
Before returning to Mohawk as a Professor, Robin gained much valued experience in the rapidly growing DRTV sector focusing solely on non-profit groups such as Amnesty International, World Wildlife Fund and Foster Parents Plan.
Robin is a Professor for the Advertising Program.