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Mohawk CollegeMcKeil School of Business Advertising & Marketing Communications Management
Advanced Diploma

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Advertising and Marketing Communications Management News & Events

The Class of 2017... really likes their profs

Captioning information: audio content is the theme song from the TV show "Friends".

Mohawk professor Wayne Aubert packs a lot of heart into his toy drive

Click here to read about Mohawk professor Wayne Aubert and his McKeil School of Business students Christmas toy drive. Watch a video of the event by clicking here.

Mohawk professor Wayne Aubert packs a lot of heart into his toy drive

Mohawk Ad Grad Tara Bryk... Young professionals: Merging arts and marketing

Check out 2013 Advertising Grad Tara Bryk in her position as Manager of Marketing and Development, Hamilton Philharmonic Orchestra, as one of the Young professionals.

Mohawk Ad Grad Tara Bryk

Mohawk Ad Grads continue to shine in the industry, as the 2015 Marketing Awards demonstrate

Marketing Awards 2015
The recent Marketing Awards-an industry giant of award shows recently published their winners... and look at the Mohawk Advertising grads that were part of winning teams! Also of note, the industry winners that have a "connection" to the Advertising and Marketing Communications Management program. If you are choosing the Mohawk Ad program... look at these connections!

The co-chairs of the event included Leo Burnett's Judy John. Judy has hosted Mohawk Ad students for years on tours, interviews, and internships. She's also been a guest speaker. The online jury and judges included Anthony Chelvanathan of Leo Burnett (has interviewed Mohawk Ad students), Todd Mackie of BBDO (also has interviewed our students), and Helen Pak of Havas who has been a guest speaker and interviewer.

Integrated category
Congrats to Account Supervisor Eliza Stoklosa (grad of 2007), and Art Director Lucyed Hernandez (Class of 2012) of Cossette for winning SILVER.

Congrats to Allen Oke, CD of TBWA for his BRONZE win. Allen has been a huge supporter of Mohawk Ad Grads and has hired many creative students! Allen's name was seen on many wins, in many categories. We are happy to continue our collaboration with Allen at his new agency, Zulu Alpha Kilo.

FILM, Television Single Over 30 Seconds
Congrats to Agency Producer Stefan Fabich (Class of 2006) of Tribal Worldwide/DDB for his BRONZE win.

FILM, Online Campaign
Congrats to Writer Ryan Chiasson (Class of 2011), Designer Marie Rupolo (Class of 2009) of SID LEE for their BRONZE win. The same entry won GOLD in the Self-Promotion category.

FILM, Other Broadcast Single or Campaign
Congrats to Art Director Ryan McNeill (Class of 2004), of Union for his SILVER win. Ryan also appears in the spot which was produced for Strategy's Agency of the Year Award.

DIGITAL, Online/Single and DIGITAL, Online/Campaign
Another congrats to Agency Producer Stefan Fabich (Class of 2006) of Tribal Worldwide/DDB for the SILVER win in BOTH categories.

DIGITAL, websites/microsites-advertising
Congrats again to Art Director Lucyed Hernandez (Class of 2012) who won BRONZE in this category.

COLLATERAL/DIRECT, Collateral Campaign
Congrats to Tara Bryk (Class of 2013), Assistant AE at Leo Burnett for the GOLD win in this category. In addition, this campaign won GOLD in the Out of Home, Large Scale Ambient category.

Congrats also to Scot Keith (Class of 1991) of One Twenty Three West for their SILVER win.

OUT OF HOME, Transit/Posters/Campaign
Congrats to Art Director Mike Schonberger (Class of xx) of BBDO Toronto for his BRONZE win.

OUT OF HOME, P.O.S. Single
Congrats to Art director Kevin Filliter (Class of 2004) of Cossette for his BRONZE win.

MULTICULTURAL, Original Integrated
Congrats to double threat Art Director/Illustrator Matt Camara (Class of 2011) of Lowe Roche for his BRONZE win.

Mohawk Ad Grads... new Zulu Alpha Kilo Hires

Check out Curtis Denomme and Joel Felker, both Mohawk Ad grads, in this announcement from Zulu Alpha Kilo.

Mohawk Ad Grads... new Zulu Alpha Kilo Hires

The Work - 2015

The Work - 2015 cover
Click here to view the 2015 version of our latest and greatest work from the Advertising program.

More awards for Mohawk Ad students

Mohawk students past and present had a great night last night at the National Advertising Challenge (formerly National Advertising Awards). Nolan Kennelly (a second year student) won gold for the second year in a row - this time partnering with Yash Thapar (also a second year student). Professor Jef Petrossi commented: "Industry people were amazed to hear that Nolan is only in his second year, and has one more go next year." Nathan Styles and Brad Biggs (also both second year students) won silver. There were no bronze medals handed out - so Mohawk won the only student medals given out.

Mohawk Student Award Winners - May 2015 

Even though there's only one student category - there was one other Mohawk student who won gold. Megan Kras, who is interning at JWT (and will graduate in June 2015), won Gold in the industry's "big ideas" category. She'll win a free trip to Cannes along with the other categories' GOLD winners.

Other notable Mohawk alumni wins include:
Emmanuel Torres (Class of 2013) of Clever Samurai- GOLD (Print Category)
Justin Turco (class of 2013) of Taxi - SILVER (Big Ideas Category)
Emma Wathan (class of 2011) of john st.- MERIT (Big Ideas Category)

Ryan Chiasson (class of 2011) and Jordan Dunlop (class of 2011) of SID LEE-MERIT (OOH category)

Emmanuel (Noel) Torres was quite excited by his win in a discussion with Program Coordinator Wayne Aubert:

"We won GOLD for the PRINT category for Kruger Products. The task was to help Scotties, Cashmere and Sponge Towels support the Canadian Breast Cancer Foundation in creating a future without breast cancer. The GOLD winners receive flights paid for to Cannes, registration to the event, and 4 nights hotel stay (Accomodation is only paid for those under 28). We got a cool trophy and certificate too."

Emmanuel Torres - Alexandra De Maria - May 2015 

- with thanks from Jef Petrossi and Aiden Ridley and Emmanuel Torres

Mohawk Advertising Grad Class of 2011 carried home some metal at the recent MIA

Aiden Ridley - MIA Award winner 2015Aiden Ridley, Mohawk Advertising Grad Class of 2011 carried home some metal at the recent MIA (Media Innovation Awards).

Xbox One, "Twitter Swarm" - MIA & Media Internationalist Silver

All-in-One, Xbox One - MIA Gold

Congrats out to Aiden!
Aiden is the Hybrid Strategy Supervisor at Starcom

We've got two finalists in the Emerge Media Awards (EMA).

Caitlin Cassidy-Katlynn Gwalchmai FinalistsSecond Year Advertising and Marketing Communications Management students Caitlin Cassidy (on left) and Katlynn Gwalchmai are finalists in the Integrated Communication category. They are up against entries from Ryerson University and University of Toronto.

"It's the first year of this award show," states Wayne Aubert, Program Coordinator "and what I liked about it was that students could submit work that they had done in-school, rather than have to work to an awards brief. They are being recognized for hard work that they've done in-school."

A panel of 31 leading industry professionals evaluated nearly 130 submissions from 20 post-secondary institutions across Canada in categories of Written Word, Audio Storytelling, Digital Design, Videography, Photography and Integrated Communication.

Nancy Kovacs, professor in the Ad program, was asked about the project.

"As part of my Intro to Integrated Communications course, I gave the students an already existing advertising campaign (Nabob: Respect The Bean) and asked them to extend the campaign into Direct Marketing Communications, Sales Promotions and Public Relations activities. Each of these respective areas had to be taught and so, based on the Respect The Bean foundation, the students then incorporated DM, SP and PR so that every area felt like a cohesive whole. As one area was taught, the students worked on that integration, as the next was taught, they then built on what they had already produced, and so on. It was like a thread that kept on running through each area of IMC," explained Nancy.

Was Nancy surprised that they are finalists?

"I was really impressed with the quality of the thinking and the seamlessness with which Katlynn and Caitlin incorporated into their overall IMC campaign." she confirmed.

Good luck to Caitlin and Katlynn. The Final award winners are announced at a dinner and ceremony on April 20.

(photo courtesy of Rafael Ferreira)

Program Coordinator Wayne Aubert recently appeared on CH TV

Program Coordinator Wayne Aubert recently appeared on CH TV's Square Off program. The topic was Super Bowl ads and Wayne was asked to appear on the program as an industry expert.

"I hadn't appeared on this program before, and was excited to participate," states Wayne "so I had to do some research on the spots not only from this year, but from previous years!"

The experience wasn't quite what Wayne was expecting.

"I didn't realize that you don't actually sit with the hosts that are asking you questions. You sit in a studio with a green screen and are talking to a camera with an ear piece. And you can't see the spots that they are airing, so a lot of it was from memory!" laughs Wayne.

Mohawk Advertising and Marketing Communications Management profs are often called upon for guest speaking and judging. If you are considering this program to study in, rest assured that your profs are still active in the industry!

Program Coordinator Wayne Aubert recently appeared on CH TV

Two First Year Advertising and Marketing Communications Management Students... Election Winners

Two First Year Advertising and Marketing Communications Management students ran in recent school elections... and both won!

Congratulations to Logan James, who is now Vice-President, Fennell, and Troy Anstett, who is now Vice-President, Marketing.

Troy Anstett-Logan James Election Winners March 2105
Troy Anstett and Logan James

Agency Experience Leads to Success

Currently, Advertising and Marketing Communications Management students participate in a course called Agency Experience. They operate as a real advertising agency, and work with clients through the Agency.

It's a great experience, but generally the contact with the client ends when the student graduates.

A couple of years ago, Tara Bryk (then a third year student) worked with the Hamilton Philharmonic Orchestra. "Initially it didn't seem very exciting, as I have no musical background or skill set." Tara shared in a talk.

However the work proceeded, and Tara found herself really enjoying working with HPO.

But then the semester ended, and Tara moved on to her internship and full time career as an Account Executive with Leo Burnett in Toronto. For two years, she built her career at Leo, including experiencing the "joys of commuting". She worked on the IKEA account, and got to enjoy a bit of travel while working on a top brand.

Fast forward two years later, and Tara found herself approached by... HPO. They were looking for a Marketing Manager, and had Tara in mind. "I wasn't interviewing anywhere, they remembered me and approached me."

The opportunity would allow Tara to come back "home", work client side, and now be able to employ more of her skills while working with Hamilton's Arts and Music community.

She recently shared her story with the First Year Advertising and Marketing Communications Management students in the Program Coordinator Wayne Aubert's Advertising Roles class.

Tara explained that she participated in the CMAs while in school... something the program is well known for winning multiple awards while participating in. As a result of winning at the CMAs... Leo Burnett had approached the faculty to meet with the winning students... thus Tara finding her first step in her career.

Her story illustrated many benefits of taking the Advertising and Marketing Communications Management program. Her participation in Mohawk's team to the Canadian Marketing Association awards led to her first "career" job. Her work on a REAL client in third year... eventually led to her next "career" job.

"It's a small industry, and you'll be surprised how many Mohawk Advertising grads you run into. Agencies do know about the program and are hiring grads from it."

Congrats Tara.

Congratulations Mohawk Ad Grad Stephen Sandian, latest Art Director at Red Lion

Click here for the story...

Stephen Sandian - Art Director at Red Lion News Event

McKeil School of Business Toy Drive 2014

On Friday, Dec. 19, 2014, all 326 students at St. Ann Catholic Elementary School got a special delivery from Mohawk College's McKeil School of Business. Watch the video...

News - St Ann School Christmas 2014

Mohawk Advertising and Marketing Communications Management Students Work Hard

Mohawk Advertising and Marketing Communications Management students work hard, and play hard. Marisa Pompey (seen here in photo... and yes, she's pregnant with her first child) completed her internship working on an event for Special Olympics Hamilton. A charity dodgeball tournament, held at Mohawk's own DBARC, raised thousands of dollars for the local chapter. Way to go Marisa!

Marisa Pompey - seen here in photo... and yes, she's pregnant with her first child)

And seen here is our own Dodgeball team, made up of third year students.

Dodgeball team made up of third year students

Habitat for Humanity and Mohawk College

At the 11:46 mark of this Hamilton CH video, check out Third Year Advertising students Graham Copestake and Jordan Heron. They are interviewed by CH for their Habitat for Humanity client work. Mohawk's Advertising and Marketing Communications Management program students get "hands on" experience with real clients.

Third Year Advertising students Graham Copestake and Jordan Heron

If you are looking at applying to an Ad program, you should be looking for that kind of experience!

Mohawk at the ADCC Awards

Mohawk was well represented at the most recent ADCC Awards. We came away with one silver and 3 merit awards.

The silver-winning campaign was created by now second year students Cory Hansen, Kevin Gonzalez and Holly Curran. Osman Rahmani, Eric Williamson, who are now working in the industry, had two finalist entries: one for Amazon Kindle, one for Dove for men. Another team made up of second year students (Emily Nixon, Leo Gonzalez and Dave Knox) won a merit for Netflix.

This Agency Rewards Its Employees in the Most Amusingly Sadistic Way Possible

The Art Director for this spot is Mohawk Ad grad Ryan McNeill. (He also appears as the spectacled creative dude holding a snapshot of his batman son).

Ryan McNeill on Employee Appreciation Day

Work by Mohawk Advertising students takes the next step in design with Allegra Print & Imaging

News - Postcard and flyers for CRC Hamilton

New postcards and flyers for CRC Hamilton

Erikson Melton
Tess Garland
Ryan Markham
Brock Ingham

Faculty advisors were Jef Petrossi and Janice Warren

Congrats to 2014 Mohawk Advertising grad Erikson Melton, joining Maclaren McCann

MacLaren McCann has doubled down on its creative team, bringing in six new faces. Mohawk Advertising 2014 Grad Erikson Melton is one of them!


And another story...

Erikson Melton 2014 Grad - news - Hired by Maclaren
Erikson Melton group - news - Hired by Maclaren

Applied Arts announces 2014 Student Awards winner...

and of course, Mohawk Advertising and Marketing Communications Management students made the list!

They include:

Aaron Bolyos (Class of 2014)

Marco Buchar (Class of 2014)

Holly Curran (Class of 2015)

Kevin Gonzalez (Class of 2015)

Leonardo Gonzalez (Class of 2015)

Corey Hansen (Class of 2015)

Dave Knox (Class of 2015)

Emily Nixon (Class of 2015)

Osman Rahmani (Class of 2014)

Jesse Smith (Class of 2014)

Shawn Walton (Class of 2014)

Eric Williamson (Class of 2014)

Mohawk Advertising and Marketing Communications Management continues to produce AWARD WINNING students.

Congratulations to Mohawk Advertising Graduates 2014 Marketing Awards Winners

Congratulations to Mohawk Advertising Graduates that won at the 2014 Marketing Awards

Category: FILM Online/Campaign - GOLD
Stef Fabich (2006), Agency Producer Tribal Worldwide

Category: DIGITAL Apps/Mobile - GOLD
Jamie Morren (2009), Photographer, Zulu Alpha Kilo

Category: DIGITAL Creative Use of Technology - SILVER
Jamie Morren (2009), Photographer, Zulu Alpha Kilo

Jamie Morren (2009), Photographer, Zulu Alpha Kilo

Darren Marranca (2012), Writer, Grey

Category: OUT OF HOME Transit/Posters/Campaign - SILVER
Jamie Morren (2009), Photographer/Studio Artist, Zulu Alpha Kilo

Category: CRAFT - Acting & Casting & Directing & Copywriting Award
Eric Cicero (2011), Art Director, BBDO Toronto

Mohawk Advertising Grad Gold Award Winner tells his story

Curtis Denomme (Advertising 2013) tells us about his amazing first year in the industry which saw him win GOLD at the National Advertising Awards, and receive a trip to Cannes France.

"Back in August 2013 I was offered a 2 week freelance opportunity at Agency59. I was paired with a copywriter named Aisling Penco, who just finished up her internship at the agency and was hired on afterwards. After the 2 weeks past I was asked to stay a little longer, and eventually was placed into a more full time role with added responsibilities. Soon after, CCO Brian Howlett dubbed us the new Jr creative team - and "Curling" was born.

In March, Curling entered into the many creative competitions - all which boast a free trip to the Cannes Lions Festival in France, if you won gold. One idea we, and our creative directors, were really excited for was our entry for the National Advertising Awards for the digital category. We went to the Gala with confidence in our work, but we were a little uncertain with other leading professionals, and their work, surrounding ours. All doubts were quickly erased when our names were called for Gold. The rest of the night was a blur to me. We were given a business card and told to wait for flight details, took some pictures with the head honchos at S.C Johnson, and was greeted and congratulated from a familiar face: Jef Petrossi - who was there to cheer on his students, who also took home some Gold and Silver hardware.

Curtis Denomme News Story

Cannes was an amazing place to be especially this early in ones career. I wish every student could have the chance to go because it's as eye opening as it is expensive. Apart from tanning on the beach you'll get to hear inspirational speakers - and with talks from the likes of Google, Kayne West, and Neil Degrasse Tyson; it's almost impossible not to be motivated. You'll go to the huge award shows, with red carpets, bright lights and a huge stage, it's basically the Oscars of Advertising, and it's unreal to be apart of. Last, but certainly not least, is networking with professionals from all around the world, seeing what these people and places are like, possibly wanting to move and work there yourself. We ended up rubbing shoulders with professionals from the US, England, Columbia, and Russia. The Russian was looking for a creative team to recruit to BBDO Moscow, but it's safe to say Russia is not a place we're interested in.

After 4 days of motivation, inspiration, sunburns and hangovers it was time to head home. We had better knowledge on the industry and felt more excited than ever before. Although we were sad to leave, we wanted to get home to get to work on some briefs. During the 8-hour flight the same thoughts echoed in our heads, "We need to be here next year". But not as visitors, we want our own Gold Lion and obligatory selfie on the big stage. I hear it makes for a pretty good Facebook picture. "

Curtis Denomme, Advertising Graduate 2013

The Work - 2014

The Work - 2014 cover Click here to view the 2014 version of our latest and greatest work from the Advertising program.

Mohawk College Advertising student is bound for France

A Mohawk College Advertising student is bound for France on an all-expense paid trip after winning gold at last night's National Advertising Awards.

Student Jarrett McGibney and his partner Patrick Weir won gold in the Out of Home professional category and will attend the Cannes Lions International Festival of Creativity in June. Jarrett won for his work while interning at Fuse Marketing.

Jarrett has this to say:

Jef introduced me to the Creative Director at Fuse Marketing Group, Patrick Weir. He gave me the opportunity and it really wouldn't have happened without either of them. It was great there, without a doubt the best place I have ever worked. Snack drawer, remote control helicopters, NERF guns and great people.

In the first week of my internship at Fuse I heard about the NAA's from Jef. I hadn't really decided on my idea until pretty late in my internship though and Pat and Dima (the ACD) agreed to help me. A lot of teams began to form around the office.

I meet them at the bar before the event, All the work was suspended in six-foot metal frames on strings. I couldn't be happier that this many people were seeing my work. I had gone to agency events before and just thought I'd go to the bar with them, before and after if I had time, bill the agency for the drinks and catch the bus back to Hamilton.

They started to call the winners, and there were a lot of them going to Mohawk students and grads that night. I entered the Out of Home category. It wasn't the student one; it was the second largest entry pool so I really hadn't dared to think about winning. Getting called up on stage was a huge surprise, I barely heard them say my name. I remember hearing Pat's name and then "WE'RE GOIN' TO FRANCE, BITCH!" when he grabbed my arm. Along with the free trip to Cannes came a bag filled with bbq sauce and Jello (which was the client I had chosen), they were not mixed.

At this point the bar after the gala was not a question.

All in all the night turned out to be one of the largest surprises I have yet to experience (evident in the photo), and another night the Mohawk Advertising program made a huge presence in awards.

Jarrett McGibney and his partner Patrick Weir

Andrew Simons, Mohawk Grad: Showing Design Who's Boss!

OOOOHHHH YEEEEAAAAHHH!!! Andrew Simons is a boomeranged Hamilton-native. Spending the last four years in Ottawa, Andrew has returned to the town from whence he came to prove himself worthy of the Heavy-Weight Championship designer title! FEEL IT, BROTHER! Read more about Andrew...

Mohawk College Advertising Grad Wins Webby Award

Mohawk College Advertising graduate Adam Tuck has won a Webby Award from the International Academy of Digital Arts and Sciences (IADAS).

Tuck, 24, won the award in the Promotions & Contests category for a promotion he helped to create, while working as a Junior Art Director at Ogilvy & Mather - Toronto. He now works as an Art Director at KBS+ Canada in Toronto.

Adam Tuck and his Webby 2014

The Webby Awards presents two honours in every category - The Webby and The Webby People's Voice Award. Tuck and the creative team at Ogilvy & Mather won The Webby for their promotion called 'Bacon Love'. The client, Toronto restaurant Rashers, didn't have a huge advertising budget. Tuck and his former writing partner, John Eresman (C & B Advertising, Calgary), developed an idea for a mobile app promotion. Using the free dating app, Tinder, the creative team developed a dating profile for 'Bacon'. Messaging from the app, Tuck and Eresman chatted with eligible matches, both male and female, convincing Toronto bacon lovers to meet 'Bacon' at Rashers. Matches were able to redeem sandwich discounts by displaying their Tinder conversations, at time of purchase. Over 1200 relationships were created within the first two weeks of the promotion and dozens of sandwiches were redeemed.

"I'm thrilled to have won," said Tuck. "Anytime your work gets recognized it really makes you feel good. We had a great team, who all brought their own experiences to the table. I'm proud to be sharing this with them."

Tuck added that winning a Webby isn't the easiest of things. "To get something like that so early in my career is a great honour and makes me only want to do better work."

"In the industry great work is what wins awards, and the more awards you win the more people will hear about you. Although winning a Webby is great, I've still got a long way to go. But when it's all said in done, it'll definitely be a nice piece to the collection," said Tuck.

Tuck is a Hamilton native who attended St. Thomas More Secondary School. He received an Advertising diploma from Mohawk College in 2012. He joined the KBS+ Canada team as an Art Director in February 2014.

The Webby awards will be presented in New York on May 20.

About The Webby Awards Hailed as the "Internet's highest honour" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Established in 1996, The Webby Awards received nearly 12,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Microsoft, Dell, Vitamin T, MailChimp, Engine Yard, Funny or Die, AdAge, Percolate, BuzzFeed, Mashable, HLN, Business Insider, Internet Week New York and Guardian News and Media. (Source

Mohawk student wins gold at The National Advertising Awards

The National Advertising Awards is a contest where students are given a specific client brief and have to come up with a creative solution for it. The winners in the professional category win a trip to Cannes in France to attend the Cannes Advertising Festival. Given the coveted prizing, they receive entries from all across Canada.

At this year's show (which happened on May 1, 2014), a current Mohawk student actually won gold in a professional category and will be going on a free trip to France! Jarrett McGibney, who was interning at Fuse Marketing at the time, and his partner Patrick Weir won Gold in Out of Home - a very competitive category.

Mohawk also had two winning entries in the student category. Joanna Kuczynska and Dan Chaulk took home silver, while Nolan Kennelly took home Gold. Nolan unfortunately doesn't win a trip to France - but he has been offered an internship at BBDO - one of Canada's best agencies.

And finally, Curtis Denomme who just graduated Mohawk this time last year won Gold in the digital category. Curtis and his partner Aisling Pence, who currently work at Agency59, won gold in the Digital category and will also be going on a free trip to Cannes.

It was a night full of pleasant surprises - and people in the industry keep talking about Mohawk Advertising's upward momentum. Mohawk’s creative professor, Jef Petrossi, was in attendance at the gala.

Mohawk on it's way to another successful year at the Canadian Marketing Association student awards

Mohawk is on their way to having another successful year at the Canadian Marketing Association student awards.

In spite of new timing for the contest, and having to work on a very accelerated timeline, Mohawk will have 3 finalist teams when the awards are announced in December. The winning team on the Marketing side is: Matthew Gamble, Erik Thorkildsen and Andrea Pohlmann. On the Creative side the two teams are: Leo Gonzalez, Kevin Gonzalez, Megan Kras, Cory Hansen and Emily Nixon, Dave Knox, Alisa Sera Garcia, and Dan Chaulk.

Mohawk College partners with St. Ann School in Hamilton

On April 17, 2014, the St. Ann community, with overwhelming help from partners at Mohawk College, received over one thousand dollars as well as lots of other useful school items! The presentation took place in the St. Ann gym, which became a showcase for all the wonderful resources.

Click here for the full story...

Mohawk and St Ann Partnership April 2014

Mohawk College has a finalist at the One Show for the 3rd year straight

Mohawk College has a finalist at the One Show for the 3rd year straight. The One Show is North America's most prestigious advertising award show - hosted over the course of one week in New York City.

An entry by 3rd year students Osman Rahmani and Eric Williamson has won at least a merit. On May 6th they'll find out if their entry will earn a "pencil" which essentially means Gold, Silver, or Bronze.

Of all the award shows the Mohawk Advertising program enters, the One Show is easily the most difficult to win at. This year, according to their website, they received "well over a thousand entries from all around the world."

kbs+ Toronto Continues Building Creative Momentum with Latest Hires

Darren Marranca and Adam Tuck are both grads of our program from 2012.

Check them out...

kbs+ Mohawk Grads

Well look at all those Mohawk Advertising grads that made the list!

34 Eric Cicero, 52 Matthew Camara, 130 Mike Schonberger, 213 Mario Gelleny, 294 Iva Prkacin, Jamie Gurnell, John Thomson


Well look again... all those Mohawk Advertising grads that made the list for copywriters too!

178 Ryan Chiasson, 195 Tim Glenn, Eric Cicero, Rick Ames, 257 Darren Marranca and 302 Karlie Hopf


Mohawk Advertising Grads "represent" at the 2013 Media Innovation Awards

A recent listing of the winners at the 2013 Media Innovation Awards reveals many Mohawk Advertising Program grads walking away with significant metal.

Categories and winners:

Ambient/Place-Based Media-Small Scale
Fuzz Wax Bar and Lowe Roche
Art Director: Ryan Speziale (Class of 2012)
Agency Producer: Shannon Farrell (Class of 2012)

Experiential/Special Events/Stunts
AB InBev/Labatt Breweries and UM Canada
Broadcast Manager: Dan Zangrando (Class of 2005)

Content Integration and Sponsorship
AB InBev/Labatt Breweries and UM Canada
Broadcast Manager: Dan Zangrando (Class of 2005)

Niche Target and Multicultural
Sevita International and JAN Kelley Marketing
Media Manager: Terri Cameron (Class of 1997)

Localisation Campaign
Sevita International and JAN Kelley Marketing
Media Manager: Terri Cameron (Class of 1997)

Congratulations to all.

Mohawk's Advertising Program racks up the Silvers at ADCC awards

The Winners:
SILVER: Edward Balli (History Channel)
SILVER: Justin Turco + Curtis Denomme (Sail)
SILVER: Emmanuel Torres + Mikhail Ferrara (Afterbite)
FINALIST: Sarah Quinto + Justin Turco (Duracell)

"It's great to see our students once again winning at this award show, led by their creative professor Jef Petrossi," says Wayne Aubert, Program Coordinator. "One of our best showings!"

Several of the winners have already found career starts in agencies. Sarah Quinto is with TBWA/, Justin Turco is with TAXI Canada and Emmanuel Torres is with Leo Burnett.

See a list of recent 2013 Advertising Grads...

Mohawk Advertising students are finalists in CMAs again!

We've been advised that two of our creative teams are medal finalists in the Canadian Marketing Awards.

  1. Marco Buchar, Scott Rodgerson, Erikson Melton, Shawn Walton
  2. Osman Rahmani, Eric Williamson

And one of our business teams is also a finalist on track for a medal

  1. Desiree Boucher, Samantha Mujdrica, and Andria Ramelli

Stay tuned to see how we placed on November 29!

Congrats to our awesome students and their coaches Janice Warren and Jef Petrossi.

The Echo Boom

Read about what’s happening in our industry... and look for Iva Prkacin, Mohawk Advertising graduate in this article!
Iva Prkacin - Echo Boom - News & Events

Mohawk Advertising Toronto Agency Tour Day

This Fall, the third year class participated in Mohawk Advertising Toronto Agency Tour Day. Each student, in their graduating year, gets to visit three Toronto ad agencies for tours and discussion. It's a great way to see "what's out there" says Program Coordinator Wayne Aubert.

"It's a bit of work to set up the logistics but the tours are so worth it!" says Wayne, "I see students feeling a bit intimidated at first but once they have done their first agency tour, they can't wait to visit the next one!"

Agencies on the "tour" list this year included:
Bensimon Byrne
Grip Limited
Leo Burnett
Critical Mass

"And the really cool thing is that often the agencies will appoint actual Mohawk Advertising graduates to be the tour guides!" continues Wayne, "and that shows these soon-to-be-grads that this could be them... and soon!"

Mohawk Advertising Toronto Agency Tour Day 2013

   The Bensimon Byrne tours included three Mohawk grads as guides:
   Iva Prkacin, Jonathan Crandall and Brittany Willrich.

Check out the work by 2013 Advertising grads Ben Masecar and Clayton Vrenjak

Check out the work posted on Ads of the World by 2013 Advertising grads Ben Masecar and Clayton Vrenjak.

Ben Masecar and Clayton Vrenjak Ads of World 

Check out the work by 2013 Advertising grad Clayton Vrenjak

Check out the work posted on Ads of the World by 2013 Advertising grad Clayton Vrenjak.

Clayton Vrenjak Ads of World - Starbucks 

Mohawk wins GOLD in Varsity Golf... and an Advertising & Marketing Communications Management first year student shares in the victory

The Mohawk men's team was awarded the Division-Two gold medal at the Ontario Colleges Athletic Association Golf Championships in Paris October 2. Advertising & Marketing Communications Management First Year student Brendan Lewis, pictured here (2nd from left) with his winning team mates, scored a respectable 258. Yeah Brendan!

Mohawk Golf Oct 7 2013 

Adam Thur, Mohawk Advertising grad makes a move

Adam Thur, Mohawk Advertising Alumni, has made the move to Leo Burnett. Click here to read more...
Adam Thur, Mohawk Advertising grad makes a move

Jon Toews has a new gig!

Jon Toews, Mohawk Advertising Alumni and member of our Advisory Board has a new gig! Click here to read more...
Jon Toews has a new gig!

11 Mohawk advertising students win international competition

Eleven Mohawk College advertising students have won awards in an international competition. Click here to read more...
Ed Balli - Award Winner History Channel 2013

Advertising program toy drive for Mountain Kidz

Every year, the Advertising program holds a toy drive. This year's recipient was Mountain Kidz, a grassroots organization run out of Eastmount Community Centre that helps families with special events and programming. Some years ago, Program Coordinator Wayne Aubert read an article in the Hamilton Mountain News about Kathy Archer and her organization and gave her a call. It was then that he discovered that Kathy gave out Christmas gifts to children... from her own personal funds. He offered to give her toys from the Advertising program toy drive... and now five years later... it has been a great success.

Advertising Toy Drive 2012 - loading up

The goal this year was slightly higher than last year. Three hundred toys (valued at $20 each) plus fifty games (to be distributed through family hampers). "I was definitely getting worried," says Wayne Aubert, "we were not hitting our weekly targets and I thought that we were going to fall short."

But Second Year students, led by Adam Pipe, found some innovative solutions when they learned that the drive had slowed down. Adam secured a partnership with Tracies' Restaurant on Upper James that raised hundreds of dollars and dozens of toys and gift baskets and stockings. Dana Radcliffe led students (too numerous to list) to go class-to-class for coin collections. Lindsay Celeste has Walmart Upper James add Mountain Kidz tags to their donation tree which raised dozens and dozens of toys. Kirk Macdonald brought in toys from Second Chance sports.

Third year students Meaghan O'Neill-Townsend and Shannan Ruby, as part of their coursework, ran a concert that saw all ticket sales go to the toy drive.

Advertising Toy Drive 2012 - hand off

And other programs got involved too when "the call went out". Janet Mannen of Office Admin program, Alice Szraiber of Office Admin-Executive both raised toys and cash from their students. Tim Tuck of Public Relations raised toys as well. Tracey Kadish of Television gave a donation... and the list goes on.

Altogether, approximately 330 toys, 60 games, and over 100 stocking stuffers were delivered to Mountain Kidz in the evening on December 15.

Photos courtesy of the Hamilton Mountain News

Mohawk Advertising at the CMA Gala 2012

At the CMA Gala held November 30th, 2012 Mohawk College had another winning night taking home top honours in both the marketing and creative categories.

In the Marketing category, a team made up of Tara Bryk, Kirstie Ciconne and Kayla Ciconne won silver - the highest medal given away. Their task was to create a marketing plan for Sick Kids. In the creative category, Jen Rienties, Sarah Quinto, Ruth Cachero and Yan Chaynmann took home gold for their direct mail piece promoting WebStream, a new digital movie company.

CMA Gala 2012 Winners 2
CMA Gala 2012 Winners 1

This marks Mohawk's 6th straight gold medal on the creative side of the contest - and continued dominance in both categories.

Mohawk’s Advertising program is seeing a lot of wins in 2012

Here’s what is on deck:

CMA Awards: Yan Chayman, Jen Rienties, Sarah Quinto, Ruth Cachero are finalists and we’ll see how they place on November 30.

CMA awards (Business): Tara Bryk, Kayla Ciccone, and Kirstie Ciccone are also finalists. We’ll know how they placed on Nov. 30 too.

Applied Arts Awards, we had several winners:
PETA: Justin Turco, Nicole Costa, Curtis Denomme
CRIMESTOPPERS: Sarah Quinto, Gage Varga, Noel Torres, Jen Rienties
CHILD ABUSE: Noel Torres
ICE CREAM: Ryan Speziale, Tim Glenn
NORTH YORK WOMEN'S: Lucyed Hernandez, Matt Mantle

ADCC Awards saw these students, who are now grads, do well too:
SILVER: Darren Marranca, Lucyed Hernandez
MERIT: Jonnie Ciordas, Luke Skinner

See What Mohawk Students Have Accomplished

Visit the "Applied Arts" communications magazine web site to see what Mohawk students have accomplished (scroll down to "Mohawk College").
Applied Arts Magazine logo

Part Of Your World - Advertising Intern Edition

Ellie Ketsetzis is a third year Advertising student, focused in the Creative stream. She is attending an internship open house at Lowe Roche and thought that she would do something to get their attention. We think that she will accomplish that.

or click here if you are experiencing problems with the above embedded video.

Interview With Dave RuizDave Ruiz- Advertising Grad Interview

Dave is an advertising graduate of the program. Read his interview here...

AdBuzz For Marketing And Advertising Students

Tom Ritchie, Mohawk Advertising Graduate 2012, had an epiphany one night. Read more...

2012 Marketing Awards

Congratulations to the following Mohawk Advertising Program Alumni who recently won at the 2012 Marketing Awards

Jordan Lane, Account Executive BBDO
GOLD Television over 30 seconds: single

Ryan Roberts, Planner CP+B
BRONZE Out-of-home, non-standard format : single

Mike Schonberger, Art Director Juniper Park
CRAFT AWARD: Directing

Mohawk Ad Students at Portfolio Night

Click the link below to see the video and you'll see current and graduating Mohawk advertising students in this video, including Darren Marranca, Adam Tuck, Ivars Leitis, Noel Torres, Sarah Quinto, Ryan Speziale, Ruth Anne Cachero, and Curtis Denomme.

Mohawk grads hang with the celebrities!

Grads of the Advertising program are "hot hires" in Media jobs. And there are in the station "up fronts" where they get to meet the celebrities. Check out grads Charlotte Brown and Mark Claessens and their celebrity encounters!

Charlotte Brown with LL Cool J - NCIS Los Angeles
Mark Claessens with Hayden Panettiere - Nashville
Mark Claessens with Kunal Nayyar - Big Bang Theory

The Work - 2012

The Work - 2012 cover Click here to view the 2012 version of our latest and greatest work from the Advertising program.

Mohawk Ad Students Merit attention in U.S. Competitions

VCU. Miami Ad School. The Creative Circus. Mohawk College.

Top U.S. and Canadian schools in Advertising, Communications and Design compete in the Young Ones competition; one of the most competitive of the prestigious competitions for schools.

Nicole Costa, Curtis Denomme and Justin Turco, 2nd year Advertising students, Creative Stream won MERIT in the awards.

Click here to see the list of competitors.

US Ad Competition - fish - garbage can US Ad Competition - fish - urinals
US Ad Competition - fish - garbage truck

Second Year Creative Stream Students Podcast

Episode 1 "Intro - Inspiration"

Episode 2 "Networking"

Episode 3 "Adobe"

Episode 4 "Layout"

Episode 5 "Photography"

Episode 6 "Portfolio Night"

Mohawk College Advertising students go 6 for 6 at national awards competition

Students in Mohawk's Advertising program dominated at last night's Canadian Marketing Association awards gala in downtown Toronto, winning gold, silver and bronze in both the student creative and marketing categories. The wins raise Mohawk's CMA award total to 26. Mohawk's CMA award-winning students are:

Student Creative Award:
Student Marketing Award:

A special thanks to professors Jef Petrosi and Janice Warren for mentoring the students.

The CMA awards sweep caps off a winning November for Mohawk's Advertising students. Earlier this month, seven Mohawk students won in the Applied Arts Student Awards Annual and Mohawk had two silver medal winners in the Advertising and Design Club of Canada Awards. Of the eight finalists, six were Mohawk students.

Mohawk Creative Advertising student team helps create The Joy of Books video

Joy of Books - bookshelvesA team of Mohawk Creative Advertising students helped create The Joy of Books, a charming video that's gone viral, approaching 1.5 million views. To read the full story, download the pdf here. To watch the video, click here.

Mohawk College Advertising program delivers 300 toys to Mountain Kidz

Mohawk's Advertising students and staff capped off an award-winning semester by giving back to Mountain Kidz in a big way. The nonprofit's annual Christmas dinner this Saturday will include 300 toys collected and donated by students and staff.

"It's been tough year for many Hamiltonians and Kathy Archer of Mountain Kidz had warned me that demand for help was increasing, " says Wayne Aubert, the Advertising Program Coordinator who spearheads the annual toy drive. "We knew that we had our work cut out for us this year with a record request of 150 toys."

Kidz Klub Christmas Toy DriveThird-year Advertising student Denis Spellen was the leader for the toy drive and worked with a student team on fundraising and classroom visits. The Advertising program joined forces with Mohawk's campus radio station INDI FM, with students writing and producing public service announcements to promote the toy drive.

Also supporting the toy drive were Alegra Print, St Martin of Tours, students from Mohawk's postgraduate Public Relations program and students of Office Administration professor Janet Mannen, who personally matched student contributions.

"We're delighted that we exceeded our goal by 100 per cent and Mountain Kidz will make sure every toy finds a home," says Wayne. "When I gave the good news to Mountain Kidz, I learned that their dinners had all booked up for this Saturday and requests for help from the community were still coming in. We'll make a big difference this year."

Last month, Mohawk's Advertising program swept all six awards in the student categories at the Canadian Marketing Association's awards competition. Seven Mohawk Advertising students also won in the Applied Arts Student Awards Annual and Mohawk had two silver medal winners in the Advertising and Design Club of Canada Awards. Of the eight finalists, six were Mohawk students.

Mohawk Advertising is on the rise after winning 13 awards at Canada's two top student award shows

2011 Award Winning Student Work View all 2011 Award Winning Student Work (PDF, 11MB)

We've received unbelievable news from Applied Arts and the Ad and Design Club of Canada (ADCC). Mohawk Advertising will have seven winners in the upcoming Applied Arts Student awards annual, and six finalists in the upcoming ADCC annual.

"These wins are monumental for our program given that both advertising annuals are incredibly difficult to get into. Last year the ADCC only had 7 finalists in total from across the country in the advertising category. Mohawk was one of them. Clearly having 6 finalists this year is a major accomplishment.

Making it into the Applied Arts annual is also incredibly challenging given that they accept entries from all over North America. This means having to compete with powerhouse private schools like the Miami Ad School." says creative professor Jef Petrossi.

The 13 winning submissions are made up by a total of 16 students. Amazingly, three of the students (Sarah Quinto, Mikhail Ferrara, and Curtis Denomme) were only in their first year of study when they created their work.

Here is a list of the winners, coupled with the client their work was for:



The Ad and Design Club awards will be held on November 3rd, 2011 in Toronto. On that night, a grand prize cheque worth $1,000 will be given to one of the finalists. This year, there are a total of 27 finalists made up from several categories including interactive media, graphic design, animation, and editorial design, in addition to advertising.

The Applied Arts student annual is released in November. All seven of Mohawk's winners will be showcased in the book. 

Perspective - Samantha Marion

CARDonline asked Samantha Marion, a recent graduate of Mohawk College's Advertising Program, to share with us her typical working day, her enthusiasm about working with the media and her vision for the future. This is what she had to say... Read the full story – Interview: Student to Copywriter – Advice from the Trenches

Interview with Kelly

Advertising Instructor's Photography Featured in Coupe Magazine's 2010 Design Annual

Photos by Advertising instructor Rafael Ferreira were chosen to be part of Coupe magazine's 2010 design annual. This is a major accomplishment as Rafael was competing against not only professional photographers - but the world's elite photographers. The judges were Creative Directors from some of North America's best design agencies. Congratulations Rafael!

Student Work

The Work - 2011

Mountain Kidz Klub Toy Drive

Mountain Kidz Klub Toy Drive

During the holiday season, Mountain Kidz Klub, a non-profit organization that helps underprivileged families in the local Hamilton community, was in need of toys for children that would be attending their "Dinner with Santa" event. The MCA team quickly agreed to help out. In only a month, with the help of advertising students and staff in the Business Department at Mohawk College, MCA was able to raise over $440, enough to get 117 new toys for children at Mountain Kidz Klub.

Mohawk Advertising students win gold, silver and bronze in national competition

November 28, 2010

Mohawk Advertising students won gold, silver and bronze at the 2010 Canadian Marketing Association (CMA) Annual Awards in Toronto this weekend. The 40th annual CMAs attraced marketing's best of the best. Read the full story at Mohawk Matters Blog.

Advertising student Shawn O'Connor wins Merit award at Advertising Design Club of Canada awards  

November 23, 2010

Congratulations to Mohawk College Advertising student Shawn O'Connor who won a Merit award at the recent Advertising Design Club of Canada Awards Show in Toronto. Read the full story at Mohawk Matters Blog.

AdSociety holds successful food drive for Neighbour 2 Neighbour 

November 23, 2010 

Mohawk College's AdSociety recently collected 138 food items for Neighbour 2 Neighbour during a weeklong food drive that involved all of the College's Advertising classes. Read the full story at Mohawk Matters Blog.

The Advertising & Design Club of Canada announces the finalists for their ADCC Awards Annual

Mohawk College’s Advertising Program has a student in the Finals of the ADCC Awards Annual! Shawn O’Connor joins 24 others in the finals, and is the Mohawk College Advertising representative. His professor is Jef Petrossi.

Award standings will be announced live at the ADCC annual awards show on November 4th, 2010. The prizes that will be awarded are:

In addition to the prize winners, the judges have selected 20 other entries that they feel are worthy of being recognized. All finalists will be profiled in the ADCC Awards Annual and will be shown on the ADCC website.

The ADCC saw a record number of entries from schools from across Canada. The judges were extremely impressed with the overall quality of the submissions so selecting the winners was a challenging task. The fact that a total of 25 pieces were accepted into the show is a testament to the excellent work that is coming out of Canada's Advertising, Design and Interactive programs.

Wayne Aubert, Program Coordinator congratulates Shawn on his achievement, and we can’t wait until November to see what his final standing was.

See Shawn’s entry here.

We Make the Cut on the Applied Arts Student Annual


June 15, 2010

Professor Jef Petrossi received the exciting news that one of our entries to industry publication Applied Arts will be appearing in their Student Annual. “Yves” is an outdoor execution done by Bobby Box and Mark Roberts while in their final year of our program. When asked about the significance of the news, Jef remarked:“Making it into Applied Arts is a very big accomplishment. They receive entries, not only from Canada, but also the United States. In fact, many of their entries come from private schools down south like the Miami Ad School. The magazine is well read throughout the industry.” Congrats to Bobby and Mark.

Learning Digital Photography from a pro

June 11, 2010


Rafael Ferreira is one of our Creative profs. Students study with Raf in all three years of our program, and you'll usually find him in our Mac lab. Raf focuses on Art Direction in traditional print and online. He's our "go-to" guy for anything for the web. Students enjoy his Mandarin challenges...where he has students produce work to be posted on YouTube, and if it gets the most "hits" in the class...a Mandarin lunch is the reward!

Raf is also an accomplished photographer and teaches our Digital Photography course.
Click on the image to have a view of some of his recent work.

Mountain Kidz Klub - Easter Egg Hunt

April 6, 2010

Over twenty Mohawk Advertising students heard the call and came out to help Mountain Kidz Klub with their Annual Easter Egg Hunt on Good Friday.

Program Coordinator Wayne Aubert emailed and spoke in class about the need for volunteers at this local kids charity for their annual Easter Egg Hunt. Mohawk Advertising's own student-run MCA Advertising has done pro bono work for this not-for-profit organization this year, including raising hundreds of toys for their Christmas party. In a visit last month by Aubert, Mountain Kidz Klub President Kathy Archer was thanking Mohawk Advertising students for their hard work. Aubert asked if there was more that they could do, and the need for volunteers was brought up.

"I'm thrilled that my students once again came through. Food drives, toy drives, no matter what I ask of them, they are very generous with their efforts," stated Aubert.

The Mohawk Advertising program is a three year advanced program that permits students to specialize their studies in either Business focused or Creative focused courses. Graduates can be found throughout the Canadian Advertising industry.

CMA awards

December 01, 2009
Mohawk College Advertising Program once again dominates the CMA awards student categories - 2009.
Read more »

Life after the diploma Adam McClareLatD

Life after the diploma (PDF) ... read graduate Adam McClare's story. He's pursuing a degree at Griffith University in Australia through an articulation agreement.

Advertising Educators Association of Canada (AEAC) Competition

Last Spring, teams of (then) second year advertising students competed in Advertising Educators Association of Canada (AEAC) competitions in business and creative case studies.

For the IMC business results:

1st Place: St. Clair
2nd Place:
3rd Place:

The Mohawk team was Mark Hyndman, Matt Robinson, Trevor Thwaites, Becky Carter and two graduate students of the PR program, Amanda Searles and Elisabeth Kolenko

For the creative results:

1st Place: Mohawk - GOLD
2nd Place: Humber - SILVER
3rd Place: St Clair – BRONZE
Congratulations to Ashley Dinga and Katey-Sue Masales for their excellent work for Umbra.

(The GOLD winning AEAC creative team of Ashley Dinga and Katey-Sue Masales also recently won MERIT (the highest award given this year in the category) at the ADCC (Advertising & Design Club of Canada) Awards.)

Canadian Marketing Association Awards

Mohawk College Advertising Program once again dominated the CMA awards student categories. Read more (PDF) »

Food Drive 2008 Food Drive 2008

Our Orientation food drive raised over 1500 items of food for local food banks, including the MSA Student food bank here at Mohawk.

Pictured are faculty Robin Grossi, and third year students Carmi Guinto, Becky Carte and Mark Hyndman.