Course Overview & Descriptions
Program of studies for the Business - Marketing Diploma program
For students starting Fall 2012. Click on the course title for a course description.
| Semester 1 |
|||
|---|---|---|---|
| Course # |
Course Title |
Hrs/Week | |
| ACCT | CB101 | Accounting 1 | 3.00 |
| CRED | 10018 | Business Career Strategies | 2.00 |
| ECON | EB122 | Microeconomics | 3.00 |
| INFO | 10048 | Computer Application for Business | 2.00 |
| MATH | MA101 | Mathematics | 3.00 |
| MRKT | CB158 | Marketing 1 | 3.00 |
| Options: Select 1 |
|||
| COMM | 11040 | Communication D | 4.00 |
| COMM | LL041 | Communication | 3.00 |
| Semester 2 | |||
| Course # |
Course Title |
Hrs/Week | |
| MATH | 10037 | Business Math of Finance | 3.00 |
| MRKT | 10014 | Marketing Applications | 2.00 |
| MRKT | MK252 | Retail Merchandising 1 | 3.00 |
| MRKT | MK351 | Marketing 2 | 3.00 |
| MRKT | MK355 | Applied Selling | 3.00 |
| MRKT | MK375 | Consumer Behaviour | 3.00 |
| Semester 3 | |||
| Course # |
Course Title |
Hrs/Week | |
| COMM | 10034 | Active Citizenship | 2.00 |
| MRKT | 10028 | Web Marketing | 3.00 |
| MRKT | MK352 | Retail Merchandising 2 | 3.00 |
| MRKT | MK361 | Integrated Marketing Communications | 3.00 |
| Options: Select 1 | |||
| ECON | EB222 | Macroeconomics | 3.00 |
| MRKT | MK353 | International Marketing | 3.00 |
| Options: Select 1 | |||
| ADVR | 10049 | Intro to Advertising - Account Management | 2.00 |
| MRKT | 10004 | Direct Marketing & Sales Promotion | 3.00 |
| Semester 4 | |||
| Course # |
Course Title |
Hrs/Week | |
| BUSN | OB371 | Intro Organizational Behaviour | 3.00 |
| MATH | MA305 | Business Statistics | 3.00 |
| MRKT | MK450 | Marketing Research | 3.00 |
| MRKT | MK456 | Marketing Management | 3.00 |
| OPEL | XXXXX | General Education (Elective) | 2.00 |
| Options: Select 1 | |||
| ACCT |
AC211 |
Understanding Financial Statements | 3.00 |
| BUSN | BE450 | Personal Finance Management | 3.00 |
| BUSN | CB436 | Business Law | 3.00 |
| Semester XX | |||
| Options: Select 1 | |||
| WORK | MK881 | Work Experience 1 | 35.00 |
| WORK | MK882 | Work Experience 2 | 35.00 |
