Program Description
Business - Marketing Diploma
The Business - Marketing Program is a two-year Ontario College Diploma and optional Cooperative Education Program offered at Fennell Campus in Hamilton, Ontario.
Students will explore market segmentation, target market selection and marketing mix development. Study product development and management and understand supply chain management. Learn to manage the Promotional Mix and undertake market research.
Experience theory and practical applications in Marketing such as:
- Case studies
- Window displays
- Presentations
- Field projects
- Role plays
- Computer simulations
The Business-Marketing program explore the processes of buying and selling. Study the managerial focus in the development of marketing strategies and marketing plans, and retail store location analysis and store development. Accredited by Canadian Institute of Marketing.
Take your diploma further
Upon completion of a common first semester, students can choose to transfer into second semester of one of the following programs:
- Business - Accounting
- Insurance
- Business (General)
- Business Administration
- Business - Financial Services
Note: An additional requirement based on overall grades may be required to proceed into some of these programs.
Transfer credits to Business Administration, General Business, Financial Services or Advertising program for a second diploma.
Degree Transfer
Certified Sales Professional (CSP) Designation
Credits towards Certified Sales Professional (CSP) Designation from the Canadian Professional Sales Association (CPSA) after incorporating 2 years of relevant sales experience with academic training (cpsa.com). Apply for a Professional Sales Certificate.
