Business - Marketing Diploma
Credential: Ontario College Diploma
Program Number: 319
PROGRAM DESCRIPTION
Dive deep into the theories and practical, real-world applications of Marketing, with the Mohawk Marketing Diploma Program. You'll gain an understanding of buying and selling processes, buyer behaviour, distribution channels, managing the promotion mix, developing marketing strategies and plans. Equivalent to the 2 year day school diploma program.
HIGHLIGHTS
- Experience theory and practical applications in Marketing such as Case studies, Window displays, Presentations, Field projects, Role plays and Computer simulations.
- Explore market segmentation, target market selection and marketing mix development
- Study product development and management
- Manage the challenges of Distribution Channels
- Manage the Promotional Mix
- Undertake market research
- Explore the processes of Buying and Selling, managerial focus in the development of Marketing Strategies and Marketing Plans, retail store location analysis and store development
PROGRAM OF STUDIES
The Diploma will be awarded to candidates who successfully complete the Program of Study of listed for dayschool.
NOTES
Credits towards Certified Sales Professional (CSP) Designation from the Canadian Professional Sales Association (CPSA) after incorporating 2 years of relevant sales experience with academic training.
To estimate the required length of time for completion at night school, divide the total number of courses required by the number of courses you plan to take each year (students average 5 courses per year).
Dayschool students taking courses at night and Continuing Education students are regulated by dayschool policies. You must consult the appropriate dayschool Associate Dean about conflicts pertaining to prerequisites, entry to class, etc.
