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Winners From The Student
Packaging Design Competition
3M Packaging Awards Article
Packaging Examples in
the Real World
3M awards top grades
to Mohawk College Undergrad for innovative package design*
How do you get college students interested
in developing packaging solutions? You give them something
free, like a T-shirt–or more substantially–a
chance to win US$1,000.
For the first time since it began sponsoring
the 3M Scotchban Innovation Awards in 1992, St.
Paul, Minn.-based 3M invited college students
from US and Canadian undergraduate schools with accredited
packaging degree programs to participate in the contest.
And Lauren Smith, a student of the packaging
program at Mohawk College's Brantford, Ont. campus,
took full advantage of the opportunity to demonstrate
some good old Canadian ingenuity with her award-winning
"Gable Top Motor Oil Carton" design.
Participants were asked to create an
innovative packaging solution utilizing the Scotchban
greaseproof protector. Entries were judged on four distinct
criteria: creativity/unique use of Scotchban; package
innovation in comparison to existing packages in the
category; environmental considerations; and commercial
considerations.
Smith's package–which shared top
honors with a sleeveless package for "hot pockets" sandwiches
designed by a team of students from University of
Wisconsin-Stout–is made of heavy-duty paperboard.
The inside facing of the gable top carton is coated
with scotchban protector, which prevents oil from seeping
throughout the packaging, protecting trade warehouses
and consumers' shelves from staining. The protected,
single-use carton readily lends itself for four-sided
display of graphics without marring the packaging surface.
Smith received a cheque for her accomplishment
and Derek Whitney, coordinator of Mohawk's Packaging
Management and Technology program, accepted a cheque
in the amount of US$2,000 on behalf of the program.
Other finalists in this year's competition
included a second team of students from the University
of Wisconsin-Stout, for their Scotchban-treated
paper bird feeder; Dan Bilek, of University of Massachusetts-Lowell,
for his "Christmas Cheer" corrugated box for transportation
and display of baked goods; a third team of students
form the University of Wisconsin-Stout for their
auto parts package; and a fourth team of students from
the University of Wisconsin for their "Fire Log"
package that used one-ply paper to wrap logs instead
of the foil-laminated overwraps. In addition to financial
awards for students, the schools received US$2,000 for
each winning and finalist package.
*Taken from Canadian Packaging Nov/99
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Packaging in the
real world
Here are some examples of packaging
in the real world, taken from the 1999 National Packaging
Competition. They are some winners with a brief explanation
of their purpose.
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