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Digital and social media expert Amber Mac
Date: March 29, 2016
Time: 12:00 PM
Location: McIntyre Performing Arts Centre Mohawk College, Fennell Campus 
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Join Digital and Social Media expert Amber Mac on Tuesday March 29, 2016 from 12pm to 1pm at the McIntyre Performing Arts Centre, Fennell Campus. Free for all ages.
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Amber Mac has amassed more than 15,000 followers on Instagram, 100,000 followers on Twitter, 450,000 followers fans on Facebook, and 1.9 million friends on Google Plus

Amber Mac's Bio:

Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.

Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2006, with her brother, she started her own digital agency called Konnekt. The company’s first client was world-renowned business coach, Tony Robbins. Her company’s clients include Microsoft Xbox, Ford Motor Company, Tony Robbins, Canada Goose, Fast Company, PayPal, Canadian Blood Services, and many more leading organizations.

Learn more about Amber Mac at

Digital Marketplace

Schedule of Events


Employer Panel

1:00pm - 1:30pm, C-Wing Atrium

matt ley

Matt Ley

President & co-founder
The Streaming Network

Starting his career in virtual events in 2007, Matt is an industry veteran that is passionate about helping customers stand out in their industry with compelling virtual events that people want to attend. The driving ambition for Matt is that virtual events are not a utility for information distribution but an opportunity for firms to create a competitive advantage. Matt is an accomplished speaker, moderator and a sought-after thought leader.

the streaming network
mark michaud

Mark Michaud

SVP Strategy
Ariad Communications

Over 20 years at Ariad Communications, Mark’s ability to distill complex business challenges into lucid and actionable marketing and sales strategies has led to many award-winning marketing programs for Ariad clients. Under Mark’s leadership, the Ariad Strategy team works closely with clients designing discovery, planning and strategic methodologies to drive effective customer engagement. Mark is also an accomplished facilitator leading many client and industry workshops, education and planning sessions, and innovation days including our own PatientConsumer 360™. Mark’s expertise is recognized internationally, he has conducted client workshops in Canada, the United States and Europe including for MarketingSherpa and the Canadian Marketing Association.

ariad logo
victoria smith

Victoria Smith

Talent Management Coordinator
ArcelorMittal Dofasco

Victoria Smith is a Human Resources professional with five years experience working in generalist and recruitment roles. Victoria graduated from McMaster University with a degree in Sociology, and completed the Human Resources Graduate Certificate program at Mohawk College before beginning her career in HR. Currently a Talent Management Coordinator at ArcelorMittal Dofasco, Victoria works with a team of diverse talent specialists to recruit the best and brightest co-op, intern, new graduate, and experienced candidates for exciting opportunities working with Canada’s leading steel producer.

arcelormittal dofasco hamilton
adam walsh

Adam Walsh

elby Professional Recruitment

Adam started his recruiting career in 2001 working in Mississauga with an international recruiting firm that specializes in the permanent placement of accounting and finance professionals. Adam joined elby in 2009 and his primary focus is mid to senior level roles in Accounting and Finance. Adam’s long term clients often ask him to assist with additional roles in support functions including General Management, HR Management and IT Management. His clients and candidates range from a broad spectrum of industries including; Manufacturing, Packaging, Pharmaceutical, Distribution, Transportation, Construction, Auto Parts, Packaged Goods, Software and Industrial Services.

elby logo

Job interview and workplace fashion advice

1:30pm - 3:00pm

  • What are the key appropriate clothing pieces that work for job interviews and the workplace
  • Models will provide looks for male and female
  • Makeup and hair tips and tricks for the workplace

Speed networking

1:30pm - 3:00pm

  • Employers and recruiter experts panel that will meet with students for 1-3 minutes to review their elevator pitch
  • How to effectively and professionally network

LinkedIn headshots and photography how-to

1:00pm - 3:00pm

Marketing and photography students will help support questions regarding:

  • How to use light, take selfies, and what colours look best (skin tone and background)
  • Students will have the opportunity to take LinkedIn photos at the event

Peer-to-Peer LinkedIn profile review

1:00pm - 3:00pm

  • Public Relations students will provide on the spot linkedIn profile feedback
  • Focus is specifically on LinkedIn

Resume and Cover Letter critiques

1:00pm - 3:00pm

  • Meet with employment consultants for drop-in resume critiques and resources
  • On the spot feedback

How to conduct company research

1:00pm - 3:00pm

  • The How-to of research
  • Resources for students and alumni to conduct research on the company they want to work for

Am I ready to leave the building?

1:00pm - 3:00pm

  • Students have the opportunity to speak with Student Success staff to confirm they on track to graduate
  • Have you taken all the steps? Apply to graduate? Requested a copy of transcripts? Updated contact information?
Brought to you by Mohawk Alumni, Surge, Mohawk Student Engagement, Mohawk College
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