Brand Management - 974

Mohawk College Certificate
Mix of classroom and online
Students working together
Overview

Brand Managers address all elements of a product line, service and/or organization in order to maintain or increase brand equity. This program will focus on providing professionals and aspiring brand managers with the skills and knowledge required to develop and execute a successful brand strategy. Topics investigated include consumer insights, brand perception, digital media and measuring return on investment.

Program Contact
Continuing Education Business
  • Ontario Secondary School Diploma (OSSD) or equivalent (Mohawk Academic Upgrading, GED) OR 19 years of age or older.
  • Entrepreneurship
  • Marketing Management
  • Advertising Management
  • Communications Management
  • Brand Communications
  • Social Media Coordination
  • Product and Merchandising Management
  • Public Relations Management
  • Business Administration
  • Branding Consultation

Click on the course title for a course description.