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Media Release - March 9, 2005

Mohawk Students Partner Canadian Blood Services

BRANTFORD, ON-March 9, 2005: The students of Mohawk College’s Public Relations Post Graduate Certificate Program are working in partnership with Canadian Blood Services to accomplish two goals: to increase blood donations in the Brantford area and to increase awareness of the need for blood. To assist in accomplishing these goals, the Public Relations students have initiated a challenge amongst Police Foundations, Law and Security and Corrections students to see which program can generate the greatest participation in an upcoming, locally held blood donor clinic.

As future police, security and corrections officers, these professionals will be exposed to the tragedies, accidents and injuries may occur to a greater extent than that of the general population. They are best equip to understand the true meaning of the word “emergency” and hen, the need for blood in these emergency situations. The next Canadian Blood Services Blood Donor Clinic is being held tomorrow, Thursday, March 10, 2005 at the Woodman Community Centre at 491 Grey Street in Brantford from 2 to 8 p.m.

“Taking on real clients, such as Canadian Blood Services, is an integral part of the public relations program,” explains Douglas Baker, Executive Dean Brantford & Applied Arts. “In issuing this challenge, our PR students demonstrate their strategic and creative thinking in finding solutions, all the while heightening awareness of the urgent need for blood donations in our community.”

Canadian Blood Services continues to face a rapidly increasing demand for blood. Surveys indicate that more than 80 per cent of Canadians believe there is not enough being donated, and yet, only three and a half per cent of Canadians actually donate. The students of Mohawk College encourage all students, and the public at large to help change this rather horrifying statistic. We can all make an impact when we give the gift of life—blood.