Public Relations - 166

Ontario College Graduate Certificate
One year or less
An increasingly complex and interesting field, a career in PR offers the chance to let your writing and communications skills shine.
Overview

Do you have a passion for writing? A talent for communicating? Public Relations training could be for you. In the technologically and sophisticated global society that we currently live in, the function of establishing and maintaining open and effective communications between corporations, governments, organizations and their publics demands qualified, talented, highly-trained public relations practitioners.

At the end of the program, students should have developed a portfolio of materials and projects that demonstrate their ability to function at a professional level.

View the Exceptions Calendar for start dates and semester break information.

Program Highlights

  • Formulate PR strategies and execute tactics in Corporate and Not-For-Profit Communications
  • Explore Media Relations, Electronic Publishing, Crisis Communications and Advertising
  • Learn to use technological media in PR planning and execution
  • Acquire expertise in PR analysis and planning
  • Write professional-level public relations materials
  • Develop visually creative materials to meet PR objectives
  • Plan and orchestrate an event
  • Learn principles of fundraising
  • Receive an introduction to the Canadian Public Relations Society and the International Association of Business Communicators

Work Placement

Students participate in an unpaid work placement consisting of 105 hours field placement either completed during the academic year, or in the three weeks immediately following the end of second term.

The Agency

The Agency provides student involvement on campaigns for predominantly not-for-profit organizations. Student teams from allied programs, working together under the guidance of Mohawk College faculty, collaborate in a multi-disciplinary framework. To learn more, visit The Agency.

Program Coordinator

Minimum requirements for admission to the Public Relations Graduate Certificate program

  • University Degree or College Diploma (two-year or longer) in a related area of study (as determined by the College), OR an acceptable combination of related work experience and postsecondary education (as determined by the College)
  • Postsecondary transcripts, indicating courses completed to date, must be submitted at the time of application.

Academic Opportunities

For transfer opportunities, visit Pathways and Credit Transfer.

Career Opportunities

The Public Relations Graduate Certificate program can lead to exciting career opportunities

Public relations careers may involve the following

Industries of Employment

  • Professional Organizations and Societies
  • Government - Local, Municipal and Federal
  • Other Not-For-Profits such as Education, Health Care, Religious Organizations, Police, Libraries
  • Corporations
  • Public Relations Agencies
  • Advertising/Marketing/Promotional Agencies

Occupational Categories

  • Public Relations and Communications
  • Business Services to Management
  • Economic Development Officers and Marketing Researches and Consultants

Course Overview & Descriptions

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Training, Colleges and Universities (MTCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Additional Information

Visit the Public Relations Program Student Placement Partnership page for information on the field placement opportunities for this program!

Discover what our students are saying!

Fennell Campus
Sep 2016
Open
Cost

Estimated first year tuition and fees

$4,000‐6,000
$6,001‐8,000
$8,001+
Full Cost Breakdown
Patricia Savoie

It has been an absolute pleasure to call Hamilton my home, especially during such a time of overwhelming advancement in the community. My experiences at Mohawk College through the public relations program have undoubtedly contributed to the opportunities I have acquired to be part of, and experience that growth.  The public relations program encouraged me to apply communications strategies, improve my written and verbal competency, and apply critical thinking in theory and reality when working on course work and with real clients. The program gave me the opportunity to increase my professional network, gain practical experience with the mandatory internship program, develop my existing skills and thrive in a setting that was encouraging and rewarding.

Patricia Savoie - 2015 Honours Graduate

Alley Stennett

Through the PR program at Mohawk College I was able to learn so many valuable PR concepts and skills. I not only learned about these transferable skills, but also applied them through my internship, volunteer and client opportunities provided by this program. I strongly recommend this program to anyone who is considering this career path.

Alley Stennett - 2015 Honours Graduate

Matt Warner

Choosing the Public Relations Graduate Certificate program at Mohawk was one of the best decisions I have ever made.  The innovative curriculum and resources left me prepared for a long and successful career in the field and ensured I was enticing to potential employers.  In fact, I accepted my first job offer before I had even graduated!  Mohawk made me ‘future ready’ and I would wholeheartedly recommend this program to any who are passionate about a career in PR.

Matt Warner - 2013 Honours Graduate

Rebecca Kallsen

The PR program at Mohawk prepared me for the workforce. The tools and skills that I learned in this program are entirely transferable to the workforce. In the first 6 months of my career, I was able to apply almost every major theme that I learned in the program to my projects at work.

Rebecca Kallsen - 2015 Honours Graduate