Public Relations - 166
Do you have a passion for writing? A talent for communicating? Public Relations training could be for you. In the technologically and sophisticated global society that we currently live in, the function of establishing and maintaining open and effective communications between corporations, governments, organizations and their publics demands qualified, talented, highly-trained public relations practitioners.
At the end of the program, students should have developed a portfolio of materials and projects that demonstrate their ability to function at a professional level.
View the Exceptions Calendar for start dates and semester break information.
- Formulate PR strategies and execute tactics in Corporate and Not-For-Profit Communications
- Explore Media Relations, Electronic Publishing, Crisis Communications and Advertising
- Learn to use technological media in PR planning and execution
- Acquire expertise in PR analysis and planning
- Write professional-level public relations materials
- Develop visually creative materials to meet PR objectives
- Plan and orchestrate an event
- Learn principles of fundraising
- Receive an introduction to the Canadian Public Relations Society and the International Association of Business Communicators
Students participate in an unpaid work placement consisting of 105 hours field placement either completed during the academic year, or in the three weeks immediately following the end of second term.
The Agency provides student involvement on campaigns for predominantly not-for-profit organizations. Student teams from allied programs, working together under the guidance of Mohawk College faculty, collaborate in a multi-disciplinary framework. To learn more, visit The Agency.
Minimum requirements for admission to the Public Relations Graduate Certificate program
- University Degree or College Diploma (two-year or longer) in a related area of study (as determined by the College), OR an acceptable combination of related work experience and postsecondary education (as determined by the College)
- Postsecondary transcripts, indicating courses completed to date, must be submitted at the time of application.
For transfer opportunities, visit Pathways and Credit Transfer.
The Public Relations Graduate Certificate program can lead to exciting career opportunities
Public relations careers may involve the following
Industries of Employment
- Professional Organizations and Societies
- Government - Local, Municipal and Federal
- Other Not-For-Profits such as Education, Health Care, Religious Organizations, Police, Libraries
- Public Relations Agencies
- Advertising/Marketing/Promotional Agencies
- Public Relations and Communications
- Business Services to Management
- Economic Development Officers and Marketing Researches and Consultants
Program of Studies
Course Overview & Descriptions
Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.
In many cases these program learning outcomes were developed by the Ministry of Training, Colleges and Universities (MTCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.
Visit the Public Relations Program Student Placement Partnership page for information on the field placement opportunities for this program!