Mohawk College Advertising graduate Adam Tuck has won a Webby Award from the International Academy of Digital Arts and Sciences (IADAS).
Tuck, 24, won the award in the Promotions & Contests category for a promotion he helped to create, while working as a Junior Art Director at Ogilvy & Mather - Toronto. He now works as an Art Director at KBS+ Canada in Toronto.
The Webby Awards presents two honours in every category - The Webby and The Webby People's Voice Award. Tuck and the creative team at Ogilvy & Mather won The Webby for their promotion called 'Bacon Love'. The client, Toronto restaurant Rashers, didn't have a huge advertising budget. Tuck and his former writing partner, John Eresman (C & B Advertising, Calgary), developed an idea for a mobile app promotion. Using the free dating app, Tinder, the creative team developed a dating profile for 'Bacon'. Messaging from the app, Tuck and Eresman chatted with eligible matches, both male and female, convincing Toronto bacon lovers to meet 'Bacon' at Rashers. Matches were able to redeem sandwich discounts by displaying their Tinder conversations, at time of purchase. Over 1200 relationships were created within the first two weeks of the promotion and dozens of sandwiches were redeemed.
"I'm thrilled to have won," said Tuck. "Anytime your work gets recognized it really makes you feel good. We had a great team, who all brought their own experiences to the table. I'm proud to be sharing this with them."
Tuck added that winning a Webby isn't the easiest of things. "To get something like that so early in my career is a great honour and makes me only want to do better work."
"In the industry great work is what wins awards, and the more awards you win the more people will hear about you. Although winning a Webby is great, I've still got a long way to go. But when it's all said in done, it'll definitely be a nice piece to the collection," said Tuck.
Tuck is a Hamilton native who attended St. Thomas More Secondary School. He received an Advertising diploma from Mohawk College in 2012. He joined the KBS+ Canada team as an Art Director in February 2014.
The Webby awards will be presented in New York on May 20.
About The Webby Awards Hailed as the "Internet's highest honour" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Established in 1996, The Webby Awards received nearly 12,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Microsoft, Dell, Vitamin T, MailChimp, Engine Yard, Funny or Die, AdAge, Percolate, BuzzFeed, Mashable, HLN, Business Insider, Internet Week New York and Guardian News and Media. (Source Webbyawards.com (opens new window)