A Mohawk College Advertising (opens new window) student is bound for France on an all-expense paid trip after winning gold National Advertising Awards.
Student Jarrett McGibney and his partner Patrick Weir won gold in the Out of Home professional category and will attend the Cannes Lions International Festival of Creativity (opens new window) in June. Jarrett won for his work while interning at Fuse Marketing.
Jarrett has this to say:
Jef introduced me to the Creative Director at Fuse Marketing Group, Patrick Weir. He gave me the opportunity and it really wouldn't have happened without either of them. It was great there, without a doubt the best place I have ever worked. Snack drawer, remote control helicopters, NERF guns and great people.
In the first week of my internship at Fuse I heard about the NAA's from Jef. I hadn't really decided on my idea until pretty late in my internship though and Pat and Dima (the ACD) agreed to help me. A lot of teams began to form around the office.
I meet them at the bar before the event, All the work was suspended in six-foot metal frames on strings. I couldn't be happier that this many people were seeing my work. I had gone to agency events before and just thought I'd go to the bar with them, before and after if I had time, bill the agency for the drinks and catch the bus back to Hamilton.
They started to call the winners, and there were a lot of them going to Mohawk students and grads that night. I entered the Out of Home category. It wasn't the student one; it was the second largest entry pool so I really hadn't dared to think about winning. Getting called up on stage was a huge surprise, I barely heard them say my name. I remember hearing Pat's name and then "WE'RE GOIN' TO FRANCE!" when he grabbed my arm. Along with the free trip to Cannes came a bag filled with bbq sauce and Jello (which was the client I had chosen), they were not mixed.
At this point the bar after the gala was not a question.
All in all the night turned out to be one of the largest surprises I have yet to experience (evident in the photo), and another night the Mohawk Advertising program made a huge presence in awards.