Agency Client Work

industry education council logo

The Client

Industry-Education Council (IEC) is a not-for-profit organization located in Hamilton, Ontario. IEC helps stakeholders showcase their industry or sector to their future workforce through programming, group mentoring, partnership discussions and practical hands-on learning opportunities.

The Ask

IEC applied to the Agency looking to rebrand the organization.

Program Involved

Graphic Design

The Solution

The project was opened up to an entire class of students. The class was divided into teams that competed to develop the best brand solution for the client. Displayed here is the winning design solution.

city lab Hamilton logo

The Client

CityLAB is an innovation hub that brings together students, academic and civic leaders to co-create a better Hamilton for all.

The Ask

The organization required new brand identity that would better reflect its goals and character. They also required journalistic support to tell their story to a broader audience.

Program Involved

  • Advertising and Marketing Communications
  • Journalism

The Solution

A team of Advertising and Marketing Communications students developed a new logo for CityLAB while a Journalism student took an internship with the organization to work on expanding its media presence.

health first

The Client

Health First Network is Canada’s leading independent health and wellness retailer with over 120 stores across the country providing consumers with supplements, organics, gluten-free foods, natural health and beauty aids, and more. 

The Ask

Health First® is the exclusive premium supplement brand of the Health First Network. The client required a comprehensive packaging redesign that would create a common branded identity across their broad range of Health First® products.

Program Involved

Graphic Design

The Solution

A class of third year Graphic Design students were split into teams in a competition to develop a  packaging design solution that would best meet  the needs of the client. Health First Network selected the winning team. 

twitter scope mock up and twitter newspaper mock up

The Client

Twitter Canada is a social networking and online news platform with millions of users around the world.

The Ask

Rather than a typical Agency project where a client has a specific need, Advertising students were tasked with developing new applications for Twitter.

Program Involved

  • Advertising and Marketing Communications
  • Computer Systems Technology – Software Development

The Solution

Advertising and Marketing Communications students created and proposed two new applications for Twitter. These 
were presented to the company for approval and further development of the concepts. Computer Systems Technology – Software Development students were subsequently engaged in a cross-disciplinary collaboration to provide the coding required to make the initial ideas viable for further development by Twitter.

Kellogg's cereal and custom poster

The Client

Kellogg’s is a world leader in packaged breakfast cereals. The company also produces convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavoured snacks and frozen waffles.

The Ask

The company was seeking some new social media content and strategies to promote a variety of their products.

Program Involved

Advertising and Marketing Communications

The Solution

Two teams of Advertising and Marketing Communications students developed creative social media concepts designed to support the marketing strategies of some of Kellogg’s leading brands.

McDonald's members

The Client

Ronald McDonald House Charities (RMHC) is a non-profit organization that gives a home to families with seriously ill children who must leave their own homes in order to seek medical attention at a nearby hospital. 

The Ask

The local chapter was able to take advantage of an entire suite of interrelated communications and events strategies designed to inform a broader public of what it does and to increase awareness as well as fundraising effectiveness.

Program Involved

Public Relations

The Solution

A team of Public Relations students worked with RMHC in October to deliver a full suite of support including the development of a small fundraising initiative, a communications audit as well as a communications strategy, including a special event and a crisis communications plan.

united way power points

The Client

United Way is a federated network of over 90 local United Way offices; each registered as its own non-profit organization and governed by an independent volunteer-led local Board of Directors. Each United Way works locally to raise funds and invest in improving lives in its community.

The Ask

The United Way of Halton and Hamilton wanted the team to access the public perception of the organization and the programs offered. The concern being the lack of awareness of its role in the community to which it serves.

Program Involved

Business Marketing

The Solution

Business Marketing students created a research study to gather insights from people in the Halton and Hamilton regions to determine their understanding of what the United Way is and what it actually does in the community.

habitat humanity ad

The Client

Habitat for Humanity Canada brings communities together to help families build strength, stability and independence through affordable homeownership. With the help of volunteers and Habitat homeowners, local Habitats in every province and territory help build and rehabilitate safe, decent and affordable homes, including single-family and multi-unit houses.

The Ask

Habitat for Humanity Hamilton had a need for comprehensive communications support in order to attract volunteers, help its fundraising efforts and to build a broader awareness about the organization and what it does.

Program Involved

  • Public Relations
  • Advertising and Marketing Communications

The Solution

A student team from the Public Relations program was tasked with developing a comprehensive communications strategy that included a communications audit, special events and communications plan. Advertising and Marketing Communications students created ads to promote the client’s  fundraising efforts. Download the full ad PDF.

montreal all star jazz band poster

The Client

The Hamilton All Star Jazz Band is a music development program designed to showcase young musical talent. It is one of the premier platforms of its type in Canada, offering young musicians the opportunity to learn and grow with the band while playing and touring throughout the U.S. and Europe. 

The Ask

While the band has a well-earned reputation for excellence abroad, it is not as well known locally and indeed has difficulty in getting local bookings to play in its home city. This lack of awareness and opportunities to play locally was what motivated the band to approach the Agency for marketing communications help. 

Program Involved

Advertising and Marketing Communications

The Solution

Advertising and Marketing Communications students developed  a radio ad as well as a series of provocative print ads to promote  the band. The ads were designed to stimulate greater awareness and to increase the potential for more local exposure as well as bookings.

hands on a cellphone

 

The Client

Hamilton Health Sciences (HHS) is a medical group of seven unique hospitals and a cancer centre located in Hamilton, Ontario.

The Ask

HHS approached the Agency with the task of developing an app that could be used by parents of infants who were in the care of McMaster Children’s Hospital Neonatal Intensive Care Unit (NICU). The purpose of the app is to provide extra support and information to parents who are commonly feeling stressed, scared and overwhelmed.

Program Involved

Computer Systems Technology – Software Development

The Solution

This ongoing project has Computer Systems Technology – Software Development students working in collaboration with HHS in developing an app that provides critical information on an infant’s diagnosis, treatment, care decisions and progress to parents on a constant and updated basis.