Brand Management - 974

Mohawk College Certificate
Mix of classroom and online
Students working together
Overview

Brand Managers address all elements of a product line, service and/or organization in order to maintain or increase brand equity. This program will focus on providing professionals and aspiring brand managers with the skills and knowledge required to develop and execute a successful brand strategy. Topics investigated include consumer insights, brand perception, digital media and measuring return on investment.

Continuing Education at Mohawk

Students can take just one or as many courses in the Program of Studies as they would like. If students complete all required courses from the Program of Studies, they can apply for the certificate. Visit Continuing Education for further information on our programs. For information on credentials and how they differ from one another visit Continuing Education Credentials.

Online Experience

Students have free access to Microsoft Office 365, (which includes Microsoft Office 2013) Lynda, and many other technological resources described below.

Financial Information

With Continuing Education, each course is priced individually and students only pay for the course(s) they choose to register for. For financial assistance related inquiries please click here or contact 1-844-767-6871Image removed.. Keep in mind, course prices do not include textbook fees. Visit the Mohawk College Bookstore Textbook Search (opens in new window) for information on textbooks.

Student Services

Peer Tutoring:

Students can access up to three hours of FREE peer tutoring per week of additional academic support, from a student who has successfully completed the course. For more information, click here.

Accommodations:

Our Accessible Learning Services Counsellors, Accessibility Support Officers, and Learning Skills Advisor/Adaptive Technologist work with students with disabilities to develop a personalized program of services and academic accommodations. For more information, click here.

Library Resources:

Find out about library computers available and how to borrow laptops and Chromebooks. For more information, click here.

Program Contact
Continuing Education Business
  • Ontario Secondary School Diploma (OSSD) or equivalent (Mohawk Academic Upgrading, GED) OR 19 years of age or older.

You do not need to apply to begin this program. Start by ensuring you meet the admission requirements listed above and then register for the courses listed in the Program of Studies when they are offered.  Some courses have prerequisites, so please check the Program of Studies for details. Find out how to register for a course.

  • Entrepreneurship
  • Marketing Management
  • Advertising Management
  • Communications Management
  • Brand Communications
  • Social Media Coordination
  • Product and Merchandising Management
  • Public Relations Management
  • Business Administration
  • Branding Consultation

The program of studies displayed below applies to students starting the program in the 2017/18 academic year. Students who began in other academic years may require different courses to be eligible to graduate. If you have questions regarding a strategy for completion contact Continuing Education - Business.

Click on the Course number or Course title for more information on each course.

Visit the Mohawk College Bookstore Textbook Search (opens in new window) for information on textbooks.

A selection of courses are available each term. Courses that are currently not available (N/A) for registration may be offered in the future – check back frequently.

Mandatory Courses

Register Course number Course title Course Hours
Course description: Evaluate effective communication between marketers and consumers. Explain the strategies and benefits of real marketing campaigns that are delivered through various forms of media and other avenues. Recognize the Canadian regulatory environment and ethical issues in consumer communications.
Credits: 3
Course description: Define brand value as it relates to consumer relationships. Interpret brand value through exploring the connection between branding and profitability. Conduct competitive assessments, identify target audiences and formulate value propositions. Identify perception gaps between organization and consumer and interpret consumer needs.
Credits: 3
Course description: Identify brand influencers and communication amplifiers through social and digital media platforms. Apply the appropriate platform(s) as it/they relate to the brand and the targeted consumer. Interpret digital and social media analytics.
Credits: 3
Course description: Examine the role of marketing research in the competitive global marketplace. Assess current research practices, including technological applications, and their interrelationship while exploring real world research applications. Explain the strategic marketing objectives that form the basis for web marketing strategies, and discuss the components of an online marketing plan.
Credits: 3
Course description: Create brand strategies through the integration of various forms of media. Analyze and integrate industry best practices into brand strategies through in-depth case study reviews. Evaluate brand positioning, and related brand management strategies and tactics, over a period of time.
Credits: 3
Prerequisites: MRKT10062
Course description: Identify techniques and tools for measuring and assessing brand performance. Evaluate brand-related outcomes through quantitative analysis in order to inform ongoing strategy development. Determine ROI of brand investments. Distinguish between brand awareness and brand recognition.
Credits: 3

Questions about CE at Mohawk College? Please see our FAQ.