Brand Management - 974
Brand Managers address all elements of a product line, service and/or organization in order to maintain or increase brand equity. This program will focus on providing professionals and aspiring brand managers with the skills and knowledge required to develop and execute a successful brand strategy. Topics investigated include consumer insights, brand perception, digital media and measuring return on investment.
Continuing Education at Mohawk
Students can take just one or as many courses in the Program of Studies as they would like. If students complete all required courses from the Program of Studies, they can apply for the certificate. Visit Continuing Education for further information on our programs. For information on credentials and how they differ from one another visit Continuing Education Credentials.
With Continuing Education, each course is priced individually and students only pay for the course(s) they choose to register for. For financial assistance related inquiries please click here or contact 1-844-767-6871. Keep in mind, course prices do not include textbook fees. Visit the Mohawk College Bookstore Textbook Search (opens in new window) for information on textbooks.
Students can access up to three hours of FREE peer tutoring per week of additional academic support, from a student who has successfully completed the course. For more information, click here.
Our Accessible Learning Services Counsellors, Accessibility Support Officers, and Learning Skills Advisor/Adaptive Technologist work with students with disabilities to develop a personalized program of services and academic accommodations. For more information, click here.
Find out about library computers available and how to borrow laptops and Chromebooks. For more information, click here.
Admission & Registration
- Ontario Secondary School Diploma (OSSD) or equivalent (Mohawk Academic Upgrading, GED) OR 19 years of age or older.
You do not need to apply to begin this program. Start by ensuring you meet the admission requirements listed above and then register for the courses listed in the Program of Studies when they are offered. Some courses have prerequisites, so please check the Program of Studies for details. Find out how to register for a course.
Program of Studies
The program of studies displayed below applies to students starting the program in the 2017/18 academic year. Students who began in other academic years may require different courses to be eligible to graduate. If you have questions regarding a strategy for completion contact Continuing Education - Business.
Click on the Course number or Course title for more information on each course.
Visit the Mohawk College Bookstore Textbook Search (opens in new window) for information on textbooks.
A selection of courses are available each term. Courses that are currently not available (N/A) for registration may be offered in the future – check back frequently.
|Register||Course number||Course title||Course Hours|
|N/A||MRKT10061||Integrated Brand Communication||42.00|
|N/A||MRKT10063||Digital & Social Media||42.00|
|N/A||MRKT10064||Brand Strategy I||42.00|
|N/A||MRKT10066||Brand Strategy II||42.00|
Frequently Asked Questions
- Marketing Management
- Advertising Management
- Communications Management
- Brand Communications
- Social Media Coordination
- Product and Merchandising Management
- Public Relations Management
- Business Administration
- Branding Consultation