Business Administration - Marketing - 366 (Co-op)

Co-op Format (Winter 2018 Intake)

January to April May to August September to December
Semester 1 Semester 2 Semester 3
Semester 4 Vacation Semester 5
Work Term 1 (Co-op) Work Term 2 (Co-op) Work Term 3 (Co-op)
Semester 6    

 

Co-op Format (Effective Fall 2018) 

September to December January to April May to August
Semester 1 Semester 2 Vacation
Semester 3 Semester 4 Vacation
Semester 5  Work Term 1 (Co-op) Work Term 2 (Co-op)
Work Term 3 (Co-op) Semester 6  

(which do not reflect individual experiences and exposures)

Learn more about Business Administration - Marketing

Work Term Capabilities

Social Media

  • Create and maintain social media pages
  • Suggest messaging
  • Design contests to engage users

Content Management

  • Create and update content using Adobe Suite Project Management
  • Understand and update work back schedule Customer Service
  • Provide phone or email support to clients
  • Provide face-to-face support to clients
  • Maintain a tracking system for customer feedback

Retail Sales

  • Customer service and sales
  • Display set up and maintenance

Market Research

  • In-store merchandising
  • Store level execution of promotions
  • Conduct secondary marketing research
  • Assist with primary research tool design
  • Gather primary data (by conducting interviews or administering surveys)
  • Input into focus group design logistics and administration

Business-to-Business Sales

  • Inside sales representative responsibilities including assisting with quotation preparations and preparing sales meeting materials
  • Phone support for inbound and outbound telesales calls

Trade Shows

  • Assist with preparations including booking facilities, organizing materials and booking pre-show advertising
  • Present company information to potential customers at the trade show venue

Fundraising Events

  • Assist with the idea generation and planning for fund raising events
  • Book venues and make other arrangements including arranging catering and ordering materials

Direct Mail Campaigns

  • Assist with preparation of mailing lists and materials
  • Assemble materials to be mailed

Program Objectives

The three-year Marketing Program is designed to provide an appreciation of the marketing function and a comprehensive working knowledge of its theory and practical applications.

Marketing is a total system of business activities designed to plan, price, promote and distribute satisfying products, services and ideas to target markets in order to achieve the objectives of both the consumer and the organization.

Salary Range

Not Available