Social Media Essentials

Acknowledgement of Completion
Online
cell phone with social media icons
Overview

Gain a fundamental understanding of the many aspects related to social media including digital communication, monitoring, measurement, privacy, security and branding. Students will learn how to integrate messaging and media into coordinated strategies to achieve marketing objectives.

View courses available this term under Program of Studies.

You do not need to apply to begin this program, simply ensure you meet the admission requirements listed on the Admission & Registration tab.

Interested in taking a single course? No problem. Provided you have the appropriate prerequisites, these courses can be taken individually or as part of the full program.

Program Contact
Continuing Education Technology

You do not need to apply to begin this program. Start by ensuring you meet the admission requirements listed above and then register for the courses listed in the Program of Studies when they are offered.  Some courses have prerequisites, so please check the Program of Studies for details. Find out how to register for a course.

The program of studies displayed below applies to students starting the program in the current academic year. Students who began in other academic years may require different courses to be eligible to graduate. If you have questions regarding a strategy for completion contact Continuing Education - Technology and Skills.

Visit the Textbooks page for information on ordering your course materials.

Click on the course number below to check current availability and for registration information

Mandatory Courses

Course Number Course Name Course Description
ADVR10072 Applied Social Media in Business ACCELERATED! Explore the application of social media in business organizations. Topics: corporate branding, fundraising, social media advocacy campaigns, realigning and utilizing traditional approaches to marketing, advertising and branding using social media. Discover the best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity. Working knowledge of social media recommended. 42 hours.
ADVR10074 Developing a Social Media Strategy ACCELERATED! Focus on skills-building and creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Explore, identify and engage online communities that support internal and external social media strategies and learn about resources that aid in the development and implementation of effective social media strategies. 42 hours.
COMM10342 Digital Communication (Social Media) ACCELERATED! Social media requires a different approach to communication and writing in terms of how you write, who you are communicating with and how your message is received. Use social media tools to practice and assess your social media writing capacity. 42 hours.
MCOM10228 Introduction to Social Media ACCELERATED! Explore the fundamentals of social media including emerging technologies and tools, current trends and future directions, benefits, values and risks. Analyze case studies to assess how social media impacts and influences fields such as communication and marketing and how it informs future trends and developments. 42 hours.
ADVR10075 Measuring Social Media Impact ACCELERATED! Discover the tools available for monitoring and measuring social media efforts. Discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Introduces basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic. Fundamentals of social media recommended. 42 hours.
ADVR10073 Personal Social Media Branding ACCELERATED! The line between personal and professional use of social media and the impact it has on both spheres is rarely clear. Develop an understanding of best practices for employee behaviour using social media and explore the common social media roles within an organization. Develop personal branding guidelines; identify differences between being personal and personable online and establish guidelines on how to create appropriate separation of professional versus personal life. 28 hours.
MCOM10374 Social Media Policy ACCELERATED! Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Learners analyze case studies to assess how social media impacts and influences fields, such as communication and marketing, and how it informs future trends and developments.
MCOM10227 Social Media Privacy & Security ACCELERATED! Privacy and security of information are major concerns for individuals and organizations alike. Learners explore the importance of evaluating what and how personal and corporate information is stored and what information can readily be found online. By examining the associated Canadian legislation, learners learn to protect intellectual property, adhere to copyright laws, as well as advise others on confidentiality laws and keeping information secure. 28 hours.
ADVR10076 Social Media Risk Management ACCELERATED! In the age of social media, communicators need to be ready to deal with crises at faster speeds than ever before. Explore topics covering internal and external crises, dealing with an unexpected crisis, using appropriate language in a crisis, and planning for a crisis. Using real-world case studies, learners critique steps taken to handle crises, prepare communications to be used in a crisis situation and create a social media crisis plan for a community organization. 42 hours.
Getting Started

 

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