Associate Creative Director, McKinney Canada

Hussein Rumaithi is a successful, award-winning creative director excelling in the Canadian advertising landscape. Currently working as associate creative director at McKinney Canada, he is responsible for helping to build McKinney's first Canadian office in Toronto. The company was founded in 1969, is headquartered in Durham, North Carolina, and has offices in New York, Los Angeles, Dallas, and Phoenix.

He was one of two associate creative directors from FCB Canada, where he worked for seven years, who were tapped by McKinney to found the new Toronto office, including finding physical space, recruiting and growing the team and landing new clients.  Within the first 6 months of McKinney Canada's opening, the team earned McKinney Canada's first-ever award wins, placing their names on the lists of Canada's top award shows with work for Popeyes Canada.  

The 2019 graduate from Mohawk College’s Advertising and Marketing Communications Management program is also now a part-time instructor in the same program.

Hussein was recognized by Campaign Canada’s 30 Under 30 list in 2024. His other career highlights include earning global recognition by winning two Gold Lions at Cannes, and a Grand Prix at the Effies, a worldwide marketing forum.

As a student, his team was featured two years in a row in the Top 3 at The One Show’s client pitch competition in New York City, among the largest and most prestigious advertising competitions in the world.

In all, his work has earned: two golds at Cannes Lions; a Grand Prix, gold, silver and three bronzes at the Effies; Best of the Best, eight golds; five silvers and eight bronzes at the Canadian Marketing Awards; a silver and two bronzes at the Epica Awards; a gold and two silvers at the Atomic Awards; two silvers at the Shopper Innovation Awards; two silvers and five bronzes at the Media Innovation Awards; two silvers and two bronzes at the Strategy Awards; a bronze and a merit at the Marketing Awards; a silver and a bronze at the Advertising & Design Club of Canada; three silvers and two bronzes at the Echo Awards; and a win at the Communication Arts.