Alumni of Distinction
Ted Rakoczy
President and COO, The Hive
Graduating from Mohawk College’s Business Administration program in 1979, Ted Rakoczy was president of the student council and co-captain of Mohawk’s basketball team. He went on to receive a bachelor’s degree in business administration from Concordia University in 1983 and earned a master’s of business administration focused on marketing and strategic planning from McGill University in 1985. His college education proved to be a solid foundation for his university studies. Ted said he completed a bachelor’s degree in a year because he was so well prepared by Mohawk’s program.
In 1998, he co-founded The Hive Strategic Marketing Inc. (HSM), a successful media company that promotes concerts and markets events all over North America. HSM is one of the largest and longest-standing independent marketing companies in Canada and a full-service advertising and digital agency. The company has created worldwide marketing campaigns that have run in more than 42 countries and in 14 languages. Ted was vice-president until 2015, when he took over as president and COO.