The Agency

theagency [at]
Campus code
135 Fennel Ave. W
L9C 1E9

The Agency is an innovative "Living Learning" initiative operating through the McKeil School of Business at Mohawk College. It has been created to offer students the opportunity to put into practice the knowledge and experience they've gained in their studies by engaging with real clients from the community. Programs involved in the Agency include:

  • Advertising and Marketing Communications Management
  • Public Relations
  • Marketing
  • Graphics
  • Journalism
  • Broadcasting Television and Communications Media

At The Agency, we connect students with a variety of non-profit organizations and selected start-up companies as a means of preparing them for the demands they will face post graduation. Students are challenged to create and deliver "real world" marketing communications solutions for Agency clients in a professional environment within the McKeil School of Business at Mohawk College.

Some of the non-profit and start-up organizations our student teams have developed marketing communications strategies for include:

  • Habitat for Humanity
  • Hamilton Philharmonic Orchestra
  • Innovation Factory
  • Big Brothers and Big Sisters of Hamilton/Burlington
  • Hamilton Tool Library
  • Supercrawl
  • John Howard Society
  • Bruce Trail Conservancy
  • Dundas Valley School of Art
  • CNIB
  • Cambridge Food Bank
  • SPCA
  • Scleroderma Society of Canada
  • Ranggo (start-up)
  • Tangobits (start-up)
  • Brouha (start-up)

Additional Information about The Agency

Our Mandate

THE AGENCY has been created as a new "Living Lab" learning environment operating within the McKeil School of Business at Mohawk College. It offers students enrolled in a variety of marketing and communications programs the opportunity to work collaboratively on a diverse range of projects and campaigns. These campaigns are predominately, but not exclusively, not-for-profit organizations that have approached Mohawk College for assistance.

THE AGENCY solicits submissions from area not-for-profit organizations twice a year, in the fall and spring. Submitted requests must ideally be for multi-dimensional campaigns requiring student involvement from more than one discipline. For example, that could mean that teams of students from the Public Relations, Advertising and Marketing programs work together under faculty supervision to create an integrated campaign for a specific AGENCY client. At the same time, the challenges and objectives of that campaign are integrated into the curriculum, providing a "Living Lab" learning experience. For other campaigns, students in other programs may be more suitable.

All submissions to the AGENCY are reviewed by a faculty committee to ensure the request complies with Mohawk College standards and specific learning outcomes. Submitting organizations are informed that any work generated on their behalf is student generated and under faculty supervision. As such, it will be executed to the highest standards possible.

Programs Involved with The Agency


The Business Marketing Program provides students with a comprehensive curriculum which combines experience, theory and practical applications in market segmentation, target market selection as well as marketing mix development.

Public Relations

The Public Relations Program offers training which enables students to formulate Public Relations strategies and to execute the various tactics required for corporate and not-for-profit organizations. These include media relations, crisis communications and electronic publishing.

Advertising & Marketing Communications Management

Through a combination of in-class and practical experience this course offers a complete overview of all aspects of the industry. Students are able to specialize in either the business or creative areas of advertising and are exposed to a variety of media to prepare them for careers in a range of advertising related disciplines.

Broadcasting Television and Communications Media

A three-year program, students acquire the creative and technical skills needed to successfully fulfill the demands of a variety of operational and production positions in the video broadcasting field.

Graphic Design Production

Students develop creative and practical illustration skills and techniques relating to design and web production applications. This also includes digital design production using the most current industry software applications.

Journalism Advanced Diploma

This program offers the hands on skills to succeed in today's multimedia news environment. Students get the chance to be on-air hosts, work behind the scenes and practice the craft of reporting, while working with industry professionals.

Visit our Portfolio Blog!


Take a look at The Agency's Portfolio Blog to see all the great work our students are doing for local non-profit business!

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