Advertising and Marketing Communications Management - 652

Ontario College Advanced Diploma
Three years
The experiential hands-on learning in our real ad agency with real clients sets our studies of marketing communications as ground-breaking and award-winning
Overview

Advertising and Marketing Communications Management is a three-year, Ontario College Advanced Diploma program offered at Fennell Campus, in Hamilton Ontario. It is the only three-year Advertising program where students may specialize in Creative or Business focused studies after their first year.

View the Exceptions Calendar for start dates and semester break information.

Program Highlights

Get a solid foundation in integrated marketing communications including advertising, sales promotion, direct marketing and public relations

  • Discover how to present materials in a professional manner. Participate in The Agency, Mohawk's living lab, with real clients in third year
  • Meet industry professionals in-class and experience a program well recognized by industry professionals locally and nationally, who accommodate field placement, summer jobs and graduate placement
  • Mohawk students have achieved distinction in national advertising campaign contests in competition with universities and colleges from Canada and the U.S.

Academic Specializations

  • In the second year of the Advertising and Marketing Communications Management Advanced Diploma program, students apply to specialize in either the business or creative side of advertising for the duration of their studies. A selection criteria may be used to determine a student’s final placement recommendation.
  • Third year runs for a full Fall semester of fourteen weeks, followed by a Winter semester of seven weeks. After successful completion of all required courses, students complete a mandatory seven week field placement. Students are responsible to source their own field placement
  • The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates

The Agency

The Agency provides student involvement on campaigns for predominantly not-for-profit organizations. Student teams from allied programs, working together under the guidance of Mohawk College faculty, collaborate in a multi-disciplinary framework. Read more about The Agency

Program Coordinator

Minimum requirements for admission to the Advertising and Marketing Communications Management Advanced Diploma program

  • OSSD or equivalent (Mohawk Academic Upgrading, GED) including:
    • Grade 12 English, C or U or equivalent
  • Excellent reading and writing skills are recommended

Don't have the necessary requirements?

Additional or Technical Recommendations

  • The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates

Academic Opportunities

  • In the second year of the Advertising and Marketing Communications Management Advanced Diploma program, students apply to specialize in either the business or creative side of advertising for the duration of their studies. A selection criteria may be used to determine a student’s final placement recommendation

Field placement

  • Third-year runs for a full fall semester of 14 weeks, followed by a winter semester of seven weeks. After successful completion of all required courses, students complete a mandatory seven week unpaid field placement in their final semester
  • Students are responsible for sourcing their own field placement
  • The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates

Career Opportunities

The Advertising Diploma Program offers a complete overview of the industry and gives students the chance to specialize in either the business or creative aspects of advertising. Read more about advertising career opportunities.

Industries of Employment:

  • Advertising Agencies
  • Client Side Marketing Departments
  • Print, Broadcast or Digital Media

Occupational Categories:

  • Advertising / Media Specialists or Strategists
  • Account Managers
  • Art Directors
  • Copywriters
  • Production and Studio Specialists
  • Public Relations/ Direct Marketing/ Web Specialists
  • Promotions and Event Specialists
  • Community Managers
  • Project Managers
  • Media Buyers
  • Media Strategists

Graduate Opportunities

For degree transfer/completion opportunities, visit Pathways and Credit Transfer

 

Course Overview & Descriptions

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Training, Colleges and Universities (MTCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Additional Information

Where you will find our grads
Grads from our program can easily find work in advertising agencies of all sizes. You’ll find Mohawk Advertising and Marketing Communications Management grads working in Media Planning and Media Buying, Account Management, Project Management, Print Production, Studio production and assembly, and in Creative Departments as Art Directors and Copywriters. Read more about our grads.

Read about Advertising and Marketing Communications Management news.

Visit the Advertising and Marketing Communications Management Student Placement Program page for information on the field placement opportunities for this program!

Fennell Campus
Sep 2016
Open
Cost

Estimated first year tuition and fees

$4,000‐6,000
$6,001‐8,000
$8,001+
Full Cost Breakdown