Business Administration - Marketing Co-op Overview

Co-op Format (Winter Intake)

January to April May to August September to December
Semester 1 Semester 2 Semester 3
Semester 4 Vacation Semester 5
Work Term 1 (Co-op) Work Term 2 (Co-op) Work Term 3 (Co-op)
Semester 6    

 

Co-op Format (Fall Intake) 

September to December January to April May to August
Semester 1 Semester 2 Vacation
Semester 3 Semester 4 Vacation
Semester 5  Work Term 1 (Co-op) Work Term 2 (Co-op)
Work Term 3 (Co-op) Semester 6  

 

Learn more about Business Administration - Marketing

Work Term Capabilities

Social Media

  • Create targeted paid advertisements on social media platforms
  • Design social media content to engage users
  • Develop social media marketing strategies and tactics

Adobe Suite

  • Use appropriate Adobe Suite applications to support marketing communications
  • Apply graphic design techniques and tools for custom communication

Project Management

  • Create and update a work breakdown structure 
  • Use project management software 
  • Create project documents to support project management phases

Sales and Customer Relationship Management

  • Develop customer value propositions and go-to-market approaches
  • Identify and contact prospective customers
  • Present to prospects and manage customer relationships

Retail Strategies

  • Make recommendations for product placement
  • Create and maintain in-store merchandising displays
  • Implement in-store promotions

Market Research

  • Assist in the development of a marketing research project
  • Conduct secondary marketing research
  • Assist with the development of surveys and focus groups
  • Conduct focus groups and administer surveys

Direct Mail Campaigns

  • Prepare mailing lists and materials and assist with targeting decisions

Fundraising Events

  • Create, plan and implement fundraising events

Program Objectives

The 3-year Business Administration – Marketing program provides students with a comprehensive understanding of marketing and its role in the business environment.  Students solve marketing projects for real clients and hone their skills across both traditional and digital marketing platforms.

 

Co-op Rate  
Range: $15.00 - $18.80 Average: $16.58

 

For further information, please contact:

Gordana Mihajlovic, Co-op Specialist
Phone: 905-575-2168
Email: 
Gordana.Mihajlovic [at] mohawkcollege.ca (Gordana Mihajlovic)