Business Administration - Marketing Co-op Overview

Co-op Format (Winter Intake)

January to AprilMay to AugustSeptember to December
Semester 1Semester 2Semester 3
Semester 4VacationSemester 5
Work Term 1 (Co-op)Work Term 2 (Co-op)Work Term 3 (Co-op)
Semester 6  

Co-op Format (Fall Intake) 

September to DecemberJanuary to AprilMay to August
Semester 1Semester 2Vacation
Semester 3Semester 4Vacation
Semester 5 Work Term 1 (Co-op)Work Term 2 (Co-op)
Work Term 3 (Co-op)Semester 6 


Learn more about Business Administration - Marketing

Co-op Delivery and Fees

This program has an optional co-op, as part of the program of study. The annual co-op fee structure can be found on the Tuition and Fees page.

For questions, please contact the Co-op Specialist listed at the bottom of the webpage.

Driver’s License and Vehicle

Please note that some co-op positions for this program require that students have a valid driver’s license and access to a vehicle. The license requirement (G class, G2 class) varies by position. Some co-op positions may require students to commute.

Co-op Designation

This program offers three co-op work term opportunities but requires two completed co-op work terms for the co-op designation. 

Work Term Capabilities

Social Media

  • Create targeted paid advertisements on social media platforms
  • Design social media content to engage users
  • Develop social media marketing strategies and tactics

Adobe Suite

  • Use appropriate Adobe Suite applications to support marketing communications
  • Apply graphic design techniques and tools for custom communication

Project Management

  • Create and update a work breakdown structure 
  • Use project management software 
  • Create project documents to support project management phases

Sales and Customer Relationship Management

  • Develop customer value propositions and go-to-market approaches
  • Identify and contact prospective customers
  • Present to prospects and manage customer relationships

Market Research

  • Assist in the development of a marketing research project
  • Conduct secondary marketing research
  • Assist with the development of surveys and focus groups
  • Conduct focus groups and administer surveys

Direct Mail Campaigns

  • Prepare mailing lists and materials and assist with targeting decisions

Fundraising Events

  • Create, plan and implement fundraising events

Program Objectives

The 3-year Business Administration – Marketing program provides students with a comprehensive understanding of marketing and its role in the business environment.  Students solve marketing projects for real clients and hone their skills across both traditional and digital marketing platforms.


Co-op Pay RangeCo-op Pay Average
Range: $16.55 - $22.00Average: $19.50


For further information, please contact:

Jaime Harris, Co-op Specialist
Phone: 905-575-2164
Email: jaime.harris [at] (subject: Business%20Administration-Marketing%20Co-op%20Inquiry) (Jaime Harris)