Co-op Format (Winter Intake)
January to April | May to August | September to December |
---|---|---|
Semester 1 | Semester 2 | Semester 3 |
Semester 4 | Vacation | Semester 5 |
Work Term 1 (Co-op) | Work Term 2 (Co-op) | Work Term 3 (Co-op) |
Semester 6 |
Co-op Format (Fall Intake)
September to December | January to April | May to August |
---|---|---|
Semester 1 | Semester 2 | Vacation |
Semester 3 | Semester 4 | Vacation |
Semester 5 | Work Term 1 (Co-op) | Work Term 2 (Co-op) |
Work Term 3 (Co-op) | Semester 6 |
Learn more about Business Administration - Marketing
Co-op Delivery and Fees
This program has an optional co-op, as part of the program of study. The annual co-op fee structure can be found on the Tuition and Fees page.
For questions, please contact the Co-op Specialist listed at the bottom of the webpage.
Driver’s License and Vehicle
Please note that some co-op positions for this program require that students have a valid driver’s license and access to a vehicle. The license requirement (G class, G2 class) varies by position. Some co-op positions may require students to commute.
Co-op Designation
This program offers three co-op work term opportunities but requires two completed co-op work terms for the co-op designation.
Work Term Capabilities
Social Media
- Create targeted paid advertisements on social media platforms
- Design social media content to engage users
- Develop social media marketing strategies and tactics
Adobe Suite
- Use appropriate Adobe Suite applications to support marketing communications
- Apply graphic design techniques and tools for custom communication
Project Management
- Create and update a work breakdown structure
- Use project management software
- Create project documents to support project management phases
Sales and Customer Relationship Management
- Develop customer value propositions and go-to-market approaches
- Identify and contact prospective customers
- Present to prospects and manage customer relationships
Market Research
- Assist in the development of a marketing research project
- Conduct secondary marketing research
- Assist with the development of surveys and focus groups
- Conduct focus groups and administer surveys
Direct Mail Campaigns
- Prepare mailing lists and materials and assist with targeting decisions
Fundraising Events
- Create, plan and implement fundraising events
Program Objectives
The 3-year Business Administration – Marketing program provides students with a comprehensive understanding of marketing and its role in the business environment. Students solve marketing projects for real clients and hone their skills across both traditional and digital marketing platforms.
Co-op Pay Range | Co-op Pay Average |
---|---|
Range: $17.20 - $22.00 | Average: $19.50 |
For further information, please contact:
Megan Waltenbury, Co-op Specialist
Phone: 365-226-1782
Email: megan.waltenbury [at] mohawkcollege.ca (Megan Waltenbury)