Business Administration - Marketing - 362 - 366
Overview
Program Highlights
- Co-op option offers a full year of work term placement (three consecutive four-month placements).
- Study with professors who have worked as marketing professionals and bring their expertise to the classroom.
- Upon completion of a common first semester, you may choose to transfer into second semester of one of the following programs:
- Business - Accounting (non co-op 316 or co-op 356)
- Business - Administration (632)
- Business Administration - Accounting (364)
- Business Administration - Human Resources (363)
- Business - Marketing (319)
- Business - Financial Services (303)
- Business - General (320)
- Insurance (318) (non co-op 318 or co-op 368)
Note: An additional requirement based on overall grades may be required to proceed into some programs.
What you’ll learn
- How to conduct market research and create marketing strategies for real clients.
- Verbal and written communication skills as you prepare reports and presentations.
- Web marketing strategies and tools.
- Use computer simulation to model an international product launch.
- Ethics and sustainability practices.
- Project management techniques.
- Adobe Creative Suite for Business, graphic and web design.
- Business-to-business marketing.
- Prepare analysis and recommendations for external client organizations.
Program Length
3 academic years (periods of 8 months), plus optional co-op
Important Academic Dates
Join our Open House Week (April 5 - 9) to learn about our programs, how you can apply, and life at Mohawk from our different Faculties, Student Recruitment, Admissions, and Student Life Teams.
We’re here for you to support applications and admissions by providing online and virtual service.
Applied and have questions?
The admissions team is available to help, you can contact them via Admissions or by phone at 1-844-767-6871.
Haven’t applied and need help?
Contact us or phone 905-575-2460.
Program delivery
Learn more about virtual and remote learning and how programs will be delivered.
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Tuition and Fees
Tuition and Fees
2020 - 2021 Domestic Tuition and Fees
| Semester 1 | Semester 2 | |
|---|---|---|
| Compulsory Ancillary Fees | $753.47 | $698.20 |
| Co-op Fees | N/A | $244.29 |
| Compulsory Program Fees | $0.00 | $0.00 |
| Domestic Tuition | $1,354.04 | $1,354.04 |
|
Total Domestic Charges Per Semester |
$2,107.51 | $2,052.24 |
| Total Domestic Charges Per Semester with Co-op |
$2,107.51 | $2,296.53 |
| Total 1st Year Fees (Non Co-op) | $4,159.75 | |
| Total 1st Year Fees (Co-op) | $4,404.04 | |
Above fees based on full-time September program start date. Contact Student Services to confirm fees for other start dates or semesters.
- Awards: Scholarships and Bursaries
OSAP Eligible. Learn about Ontario Student Assistance Program (OSAP).- Full Cost Breakdown
2020 - 2021 International Tuition and Fees
| Semester 1 | Semester 2 | |
|---|---|---|
| Total Tuition & Ancillary Fee | $7,879.00 | $7,935.00 |
| Co-op Fees | N/A | $244.29 |
| Program Compulsory Fees | $0.00 | $0.00 |
| International Tax Recovery | $450.00 | $375.00 |
| Total International Per Semester without Co-op |
$8,329.00 | $8,310.00 |
| Total International Per Semester with Co-op |
$8,329.00 | $8,554.29 |
| Total 1st Year Fees (Non Co-op) | $16,639.00 | |
| Total 1st Year Fees (Co-op) | $16,883.29 | |
- International Scholarships and Bursaries
- OSAP not eligible for International Students
- Full Cost Breakdown
If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.
Additional Information
Admission
Admission
- OSSD or equivalent (Mohawk Academic Upgrading, GED) including:
- Grade 12 English, C or U or equivalent
- Grade 11 Mathematics, C, M or U level or equivalent (M or U level recommended)
Language Requirements for International Students:
- See below for accepted equivalents for Grade 12 English:
- Successful completion of GAS-EAP (478) Program Level 8
- TOEFL minimum score of 550 (80 Internet based)
- or IELTS Academic minimum score of 6.0 overall with no band less than 5.5
- More information about acceptable certificates, can be found on the International Admission Requirements
Applicants whose first language is not English will be required to demonstrate proficiency in English. Options are available for mature applicants.
Options are available for mature applicants.
Experiential Learning
Experiential Learning
How you’ll gain skills
- Working in student teams with real clients in Mohawk’s learning lab, The Agency, Mohawk’s student-run marketing and advertising agency.
- Through case study analysis, role playing, online simulations, and computer labs.
- Gain valuable experience during co-op work terms.
The Agency
The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.
All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.
Co-op Content
Co-op Format (Winter Intake)
| January to April | May to August | September to December |
|---|---|---|
| Semester 1 | Semester 2 | Semester 3 |
| Semester 4 | Vacation | Semester 5 |
| Work Term 1 (Co-op) | Work Term 2 (Co-op) | Work Term 3 (Co-op) |
| Semester 6 |
Co-op Format (Fall Intake)
| September to December | January to April | May to August |
|---|---|---|
| Semester 1 | Semester 2 | Vacation |
| Semester 3 | Semester 4 | Vacation |
| Semester 5 | Work Term 1 (Co-op) | Work Term 2 (Co-op) |
| Work Term 3 (Co-op) | Semester 6 |
Learn more about Business Administration - Marketing
Work Term Capabilities
Social Media
- Create targeted paid advertisements on social media platforms
- Design social media content to engage users
- Develop social media marketing strategies and tactics
Adobe Suite
- Use appropriate Adobe Suite applications to support marketing communications
- Apply graphic design techniques and tools for custom communication
Project Management
- Create and update a work breakdown structure
- Use project management software
- Create project documents to support project management phases
Sales and Customer Relationship Management
- Develop customer value propositions and go-to-market approaches
- Identify and contact prospective customers
- Present to prospects and manage customer relationships
Retail Strategies
- Make recommendations for product placement
- Create and maintain in-store merchandising displays
- Implement in-store promotions
Market Research
- Assist in the development of a marketing research project
- Conduct secondary marketing research
- Assist with the development of surveys and focus groups
- Conduct focus groups and administer surveys
Direct Mail Campaigns
- Prepare mailing lists and materials and assist with targeting decisions
Fundraising Events
- Create, plan and implement fundraising events
Program Objectives
The 3-year Business Administration – Marketing program provides students with a comprehensive understanding of marketing and its role in the business environment. Students solve marketing projects for real clients and hone their skills across both traditional and digital marketing platforms.
| Co-op Rate | |
|---|---|
| Range: $15.00 - $18.80 | Average: $16.58 |
For further information, please contact:
Gordana Mihajlovic, Co-op Specialist
Phone: 905-575-2168
Email: Gordana.Mihajlovic [at] mohawkcollege.ca (Gordana Mihajlovic)
Opportunities
Opportunities
Opportunities
Mohawk Pathways
- Mohawk offers a diverse range of programs to further your studies**: Students that graduate from any of the following Ontario College Diploma and Ontario College Advanced Diploma programs are eligible to enroll into semester 2 of the Business Administration - Marketing program:
- Business - Accounting
- Business (General)
- Business - Marketing
- Insurance
- Business - Financial Services
- Business Administration
- Business Administration - Human Resources
- Business Administration - Marketing
- Business Administration - Accounting
Graduates from the Business Administration - Marketing program are eligible to enroll into the following Ontario College Graduate Certificate programs:
- Earn a degree:
- Robert Gordon University - BA (Hons) Events Management, BA (Hons) Fashion Management, BA (Hons) International Hospitality Management, BA (Hons) International Tourism Management, BA (Hons) Media, BA (Hons) Public Relations
- Visit Pathways and Credit Transfer for degree completion opportunities outside of Ontario.
- See ontransfer.ca for additional opportunities at other colleges or universities in Ontario.
View our internal pathways map PDF. This Pathways map shows how the identified program can lead to future program choices within Mohawk.
Your future career options
- Marketing Program Coordinator
- Social Media Manager
- Product Manager
- Digital Marketing Specialist
- Merchandising Manager
- Territory Manager and Inside Sales Representative
- National Account Representative
- Buyer and Purchasing Manager
Where you could work includes:
- Consumer and Durable Goods Manufacturing and Marketing
- Retailing
- Wholesaling
- Banking, Insurance and Financial Services
- Advertising
- Real Estate
- Government
- Not-for-Profit Organizations and Fundraising
Opportunities for grads
- Progress towards the Certified Sales Professional (CSP) designation from the Canadian Professional Sales Association (CPSA) after incorporating two years of relevant sales experience with academic training. For more information, visit cpsa.com.
Program of Studies
Course Overview & Descriptions
Click on the course title for a course description.
Learning Outcomes
Learning Outcomes
Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.
- Review the program learning outcomes for Business Administration - Marketing (362)
- Review the program learning outcomes for Business Administration - Marketing (366) - co-op
In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.
Faculty
Program Coordinator
Janice Long
Faculty
Contact Us
Contact us
Domestic Canadian Students
Contact Student Recruitment
Haven’t applied yet and have questions?
Contact our Student Recruitment team for information on programs, how to apply, and more.
Contact Admissions
Contact our Admissions advisors for help with your application.
Contact Admissions
Phone: 1-844-767-6871
International Students
Contact International Student Recruitment
Contact our International Student Recruitment team for information on programs, how to apply, and student life.
Contact International
Email: intl.representatives@mohawkcollege.ca
Phone: 1-905-575-2254
Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Brazil: 0800-022-7408
Philippines: 180011102544
Contact International Admissions
Contact our Admissions advisors for help with your application.
Contact International Admissions
Phone: 1-905-575-2254
*Not all programs are international eligible. Please see our programs available for international students.
Accessible Learning Services
Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.
Do you have a project for our students?
If you or your organization has a marketing communications project that might be suitable for our students, please apply below. We will respond to you as soon as we can. Please note that we do not accept applications made directly to faculty or program coordinators. If you have any questions please contact theagency@mohawkcollege.ca
Program Coordinator
Janice Long
Student Success Advisors
Student Success Advisors
Student Success Advisors assist current students to transition to college life, co-creating an academic success plan, advice on course selection, changing programs, or referrals to specialized support services. If you need help applying to Mohawk, contact Admissions (for International Students, please contact International Admissions).
