Business Administration - Marketing - 362 - 366

Ontario College Advanced Diploma
Three years
Learn about marketing and its role in the business environment. Enhance your skills in advanced digital marketing, solve marketing problems for real clients and practice your knowledge with an optional co-op placement.
Overview

Program Highlights

Note: An additional requirement based on overall grades may be required to proceed into some programs.

What you’ll learn

  • How to conduct market research and create marketing strategies for real clients.
  • Verbal and written communication skills as you prepare reports and presentations.
  • Web marketing strategies and tools.
  • Use computer simulation to model an international product launch.
  • Ethics and sustainability practices.
  • Project management techniques.
  • Adobe Creative Suite for Business, graphic and web design.
  • Business-to-business marketing.
  • Prepare analysis and recommendations for external client organizations.

Program Length

3 academic years (periods of 8 months), plus optional co-op

Thinking about coming to Mohawk?

Attend a College Information Session to:

  • Get help completing your application
  • Learn more about what Mohawk has to offer

Book your session now

 

.

.

.

Tuition and Fees

2019 - 2020 Domestic Tuition and Fees

  Semester 1 Semester 2
Compulsory Ancillary Fees $704.63 $635.86
Optional Ancillary Fees $104.43 $44.43
Co-op Fees N/A $244.29
Compulsory Program Fees $0.00 $0.00
Domestic Tuition $1,354.04 $1,354.04

Total Domestic Charges Per Semester
without Co-op

$2,163.10 $2,034.33
Total Domestic Charges Per Semester
with Co-op
$2,163.10 $2,278.62
Total 1st Year Fees (Non Co-op) $4,197.43
Total 1st Year Fees (Co-op) $4,441.72

Above fees based on full-time September program start date. Contact Student Services to confirm fees for other start dates or semesters.

2019 - 2020 International Tuition and Fees

  Semester 1 Semester 2
Total Tuition & Ancillary Fee $7,490.57 $7,550.57
Optional Ancillary Fees $104.43 $44.43
Co-op Fees N/A $244.29
Program Compulsory Fees $0.00 $0.00
International Tax Recovery $450.00 $375.00
Total International Per Semester
without Co-op
$8,045.00 $7,970.00
Total International Per Semester
with Co-op
$8,045.00 $8,214.29
Total 1st Year Fees (Non Co-op) $16,015.00
Total 1st Year Fees (Co-op) $16,259.29

If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.

Additional Information

Admission

  • OSSD or equivalent (Mohawk Academic Upgrading, GED) including:
    • Grade 12 English, C or U or equivalent
    • Grade 11 Mathematics, C, M or U level or equivalent (M or U level recommended)

Language Requirements for International Students:

  • See below for accepted equivalents for Grade 12 English:

Applicants whose first language is not English will be required to demonstrate proficiency in English. Options are available for mature applicants.

Option are available for mature applicants.

Experiential Learning

How you’ll gain skills

  • Hands-on computer labs, case study analysis and role plays.
  • Experiential learning through working with real-world, external clients.
  • Gain valuable experience during co-op work terms.

The Agency

the agency

The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.

All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.

Learn more about The Agency

Co-op Content

Co-op Format (Winter Intake)

January to April May to August September to December
Semester 1 Semester 2 Semester 3
Semester 4 Vacation Semester 5
Work Term 1 (Co-op) Work Term 2 (Co-op) Work Term 3 (Co-op)
Semester 6    

 

Co-op Format (Fall Intake) 

September to December January to April May to August
Semester 1 Semester 2 Vacation
Semester 3 Semester 4 Vacation
Semester 5  Work Term 1 (Co-op) Work Term 2 (Co-op)
Work Term 3 (Co-op) Semester 6  

 

Learn more about Business Administration - Marketing

Work Term Capabilities

Social Media

  • Create targeted paid advertisements on social media platforms
  • Design social media content to engage users
  • Develop social media marketing strategies and tactics

Adobe Suite

  • Use appropriate Adobe Suite applications to support marketing communications
  • Apply graphic design techniques and tools for custom communication

Project Management

  • Create and update a work breakdown structure 
  • Use project management software 
  • Create project documents to support project management phases

Sales and Customer Relationship Management

  • Develop customer value propositions and go-to-market approaches
  • Identify and contact prospective customers
  • Present to prospects and manage customer relationships

Retail Strategies

  • Make recommendations for product placement
  • Create and maintain in-store merchandising displays
  • Implement in-store promotions

Market Research

  • Assist in the development of a marketing research project
  • Conduct secondary marketing research
  • Assist with the development of surveys and focus groups
  • Conduct focus groups and administer surveys

Direct Mail Campaigns

  • Prepare mailing lists and materials and assist with targeting decisions

Fundraising Events

  • Create, plan and implement fundraising events

Program Objectives

The 3-year Business Administration – Marketing program provides students with a comprehensive understanding of marketing and its role in the business environment.  Students solve marketing projects for real clients and hone their skills across both traditional and digital marketing platforms.

 

For further information, please contact:

Gordana Mihajlovic, Co-op Specialist
Phone: 905-575-2168
Email: 
Gordana.Mihajlovic [at] mohawkcollege.ca (Gordana Mihajlovic)

Opportunities

Opportunities

Where you can go next

  • Mohawk offers a diverse range of programs to further your studies**:
  • Earn a degree:
    • Robert Gordon University - BA (Hons) Events Management, BA (Hons) Fashion Management, BA (Hons) International Hospitality Management, BA (Hons) International Tourism Management, BA (Hons) Media, BA (Hons) Public Relations

Your future career options

  • Marketing Program Coordinator
  • Social Media Manager
  • Product Manager
  • Digital Marketing Specialist
  • Merchandising Manager
  • Territory Manager and Inside Sales Representative
  • National Account Representative
  • Buyers and Purchasing Manager

Where you could work includes:

  • Consumer and Durable Goods Manufacturing and Marketing
  • Retailing
  • Wholesaling
  • Banking, Insurance and Financial Services
  • Advertising
  • Real Estate
  • Government
  • Not-for-Profit Organizations and Fundraising

Opportunities for grads

  • Progress towards the Certified Sales Professional (CSP) designation from the Canadian Professional Sales Association (CPSA) after incorporating two years of relevant sales experience with academic training. For more information, visit cpsa.com.

Course Overview & Descriptions

Click on the course title for a course description.

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Contact us

Domestic Canadian Students

Contact Student Recruitment
Contact our Student Recruitment team for information on our programs, student life, and more.
Email: discover@mohawkcollege.ca

Contact Admissions
Contact our Admissions advisors for help with your application.
Contact Admissions
Phone: 1-844-767-6871

International Students

Contact International Student Recruitment
Contact our International Student Recruitment team for information on programs, how to apply, and student life.
Contact International
Email: intl.representatives@mohawkcollege.ca
Phone: 1-905-575-2254
Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Brazil: 0800-022-7408
Philippines: 180011102544

Contact International Admissions
Contact our Admissions advisors for help with your application.
Contact International Admissions
Phone: 1-905-575-2254

*Not all programs are international eligible. Please see our programs available for international students.

Accessible Learning Services

Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.

Do you have a project for our students?

If you or your organization has a marketing communications project that might be suitable for our students, please apply below. We will respond to you as soon as we can. Please note that we do not accept applications made directly to faculty or program coordinators. If you have any questions please contact theagency@mohawkcollege.ca

Apply for Student Support

Program Coordinator

Student Success Advisors

Student Success Advisors

  • Student Success Advisors assist current students to transition to college life, co-creating an academic success plan, advice on course selection, changing programs, or referrals to specialized support services. If you need help applying to Mohawk, contact Admissions (for International Students, please contact International Admissions).

    Pat Pollington

Canadian Domestic Students

Fennell Campus (FF)
Jan 2020
Open
Sep 2020
Open
Jan 2021
Open

International Students

Co-op option

Custom viewbook

Create your own custom viewbook and personalize your mohawk experience.

Build your viewbook now

Additional Information