Business Administration - Marketing - 362 - 366
OSAP Eligible
Overview
Program Highlights
- Experiential learning including client projects, role plays, and software labs provide you with skills and confidence to excel in a variety of marketing and sales careers.
- Meaningful combination of theory with substantial practical application in integrated marketing communications, content and digital marketing, and other areas of sales and marketing practice.
- Further skill set enhancements beyond traditional marketing with courses in project management, marketing metrics, Adobe software, graphic and web design, and ethics.
- Grow your knowledge with up to one year of employment experience through an optional co-op program offering 3 four-month co-op work terms.
- Study with professors who have worked as marketing professionals and bring their expertise to the classroom.
What you’ll learn
- Prepare a comprehensive marketing plan (product, price, promotion and place recommendations) for an external business
- Develop an integrated marketing communications plan for a local non-profit organization
- Enhance verbal and written communication skills as well as learn graphic and web design concepts and software as you prepare reports and presentations
- Digital and content marketing strategies and tactics
- Sales and Customer Relationship Management concepts
- Ethics and sustainability practices
- Project management techniques
- Adobe Creative Suite for Business
- Business-to-business marketing
Program Length
3 academic years (periods of 8 months), plus optional co-op
Admission
Admission
- OSSD or equivalent (Mohawk Academic Upgrading, GED) including:
- Grade 12 English, C or U or equivalent
- Grade 11 Mathematics, C, M or U level or equivalent (M or U level recommended)
Language Requirements for Applicants with English as a Second Language
- See below for accepted equivalents for Grade 12 English:
- Successful completion of the GAS-English for Academic Purposes (478) program
- TOEFL minimum score of 550 (80 Internet based)
- or IELTS Academic minimum score of 6.0 overall with no band less than 5.5
- More information about acceptable certificates, can be found on the International Admission Requirements
Applicants whose first language is not English will be required to demonstrate proficiency in English.
Options are available for mature applicants.
Tuition and Fees
Tuition and Fees
2024 - 2025 Domestic Tuition and Fees
| Description | Semester 1 | Semester 2 |
|---|---|---|
| Compulsory Ancillary Fees | $881.96 | $785.16 |
| Co-op Fees | N/A | N/A |
| Compulsory Program Fees | $0.00 | $0.00 |
| Domestic Tuition | $1,354.04 | $1,354.04 |
| Total Domestic Charges Per Semester | $2,236.00 | $2,139.20 |
| Total 1st Year Fees | $4,375.20 | |
Above fees based on full-time September program start date. Contact Student Services to confirm fees for other start dates or semesters.
- Awards: Scholarships and Bursaries
OSAP Eligible. Learn about Ontario Student Assistance Program (OSAP).- Full Cost Breakdown
2024 - 2025 International Tuition and Fees
| Description | Semester 1 | Semester 2 |
|---|---|---|
| Total Tuition & Ancillary Fee | $8,525.00 | $8,525.00 |
| Co-op Fees | N/A | N/A |
| Program Compulsory Fees | $0.00 | $0.00 |
| International Tax Recovery | $450.00 | $375.00 |
| Total International Per Semester | $8,975.00 | $8,900.00 |
| Total 1st Year Fees | $17,875.00 | |
- International Scholarships and Bursaries
- OSAP not eligible for International Students
- Full Cost Breakdown
If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.
Additional Information
Financial Assistance
Financial Assistance
When it comes to paying for your education, investing in your future can be more affordable than you think. A Mohawk education is one of the most cost-effective means of acquiring the skills and knowledge you need to have a prosperous and rewarding career.
As you start on your chosen career path, it's important to have a realistic set of expectations regarding the expenses associated with attending college. In addition to your tuition fees, you will also need to budget for books, supplies, housing, and other related living expenses. You may be able to supplement your income and savings with scholarships, bursaries, or loans. It pays to do some research into what types of financial assistance you may qualify for.
Available Financial Assistance Resources:
- OSAP Eligible. Learn about Ontario Student Assistance Program - OSAP (domestic students only)
- Working on Campus
- Additional Sources of Funding
- Financial Assistance Home Page
Apply for Awards:
By submitting a Scholarships and Bursaries Application every semester, students have access to over $3 million in Mohawk College scholarships, bursaries and Ministry-partnered funding to help meet their financial needs.
Financial Literacy:
Whether saving for school, sticking to a budget, or planning for a major purchase, financial literacy affects us all. That's why Mohawk College is dedicated to helping students improve their financial literacy and become more confident in managing their money.
- Complete the free online Money Matters Module to earn Co-Curricular Credit!
- Financial Resources and Calculators
Program of Studies
Course Overview & Descriptions
Click on the course title for a course description.
Experiential Learning
Experiential Learning
How you’ll gain skills
- Working in student teams with real clients in Mohawk’s learning lab, The Agency, Mohawk’s student-run marketing and advertising agency.
- Through case study analysis, role playing, online simulations, and computer labs.
- Build upon program knowledge by creating a comprehensive capstone marketing plan for a local business.
- Gain valuable experience during co-op work terms.
This co-op program has been accredited by CEWIL Canada. This represents the highest standard of achievement for co-op programs in Canada.
To learn more, please visit the Centre for Experiential Learning.
The Agency
The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.
All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.
Co-op Format (Winter Intake)
| January to April | May to August | September to December |
|---|---|---|
| Semester 1 | Semester 2 | Semester 3 |
| Semester 4 | Vacation | Semester 5 |
| Work Term 1 (Co-op) | Work Term 2 (Co-op) | Work Term 3 (Co-op) |
| Semester 6 |
Co-op Format (Fall Intake)
| September to December | January to April | May to August |
|---|---|---|
| Semester 1 | Semester 2 | Vacation |
| Semester 3 | Semester 4 | Vacation |
| Semester 5 | Work Term 1 (Co-op) | Work Term 2 (Co-op) |
| Work Term 3 (Co-op) | Semester 6 |
Learn more about Business Administration - Marketing
Co-op Delivery and Fees
This program has an optional co-op, as part of the program of study. The annual co-op fee structure can be found on the Tuition and Fees page.
For questions, please contact the Co-op Specialist listed at the bottom of the webpage.
Driver’s License and Vehicle
Please note that some co-op positions for this program require that students have a valid driver’s license and access to a vehicle. The license requirement (G class, G2 class) varies by position. Some co-op positions may require students to commute.
Co-op Designation
This program offers three co-op work term opportunities but requires two completed co-op work terms for the co-op designation.
Work Term Capabilities
Social Media
- Create targeted paid advertisements on social media platforms
- Design social media content to engage users
- Develop social media marketing strategies and tactics
Adobe Suite
- Use appropriate Adobe Suite applications to support marketing communications
- Apply graphic design techniques and tools for custom communication
Project Management
- Create and update a work breakdown structure
- Use project management software
- Create project documents to support project management phases
Sales and Customer Relationship Management
- Develop customer value propositions and go-to-market approaches
- Identify and contact prospective customers
- Present to prospects and manage customer relationships
Market Research
- Assist in the development of a marketing research project
- Conduct secondary marketing research
- Assist with the development of surveys and focus groups
- Conduct focus groups and administer surveys
Direct Mail Campaigns
- Prepare mailing lists and materials and assist with targeting decisions
Fundraising Events
- Create, plan and implement fundraising events
Program Objectives
The 3-year Business Administration – Marketing program provides students with a comprehensive understanding of marketing and its role in the business environment. Students solve marketing projects for real clients and hone their skills across both traditional and digital marketing platforms.
| Co-op Pay Range | Co-op Pay Average |
|---|---|
| Range: $18.00 - $23.00 | Average: $20.00 |
For further information, please contact:
Trent Jarvis, Co-op Specialist
Phone: 905-575-2171
Email: trent.jarvis [at] mohawkcollege.ca (Trent Jarvis)
Learning Outcomes
Learning Outcomes
Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.
- Review the program learning outcomes for Business Administration - Marketing (362)
- Review the program learning outcomes for Business Administration - Marketing (366) - co-op
In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.
Career Opportunities
Career Opportunities
Your future career options
- Account Manager
- Brand Manager
- Buyer and Purchasing Manager
- Communications Manager
- Digital Marketing Manager
- Content Strategist
- Marketing Program Coordinator
- Merchandising Manager
- National Account Representative
- Product Manager
- Social Media Manager
Where you could work includes:
- Consumer and Durable Goods Manufacturing and Marketing
- Digital Marketing Agency
- Retailing
- Wholesaling
- Banking, Insurance and Financial Services
- Advertising
- Real Estate
- Government
- Not-for-Profit Organizations and Fundraising
Educational Pathways
Educational Pathways
If you've successfully taken a course at another post-secondary institution, you may be able to earn course exemptions toward your credential here at Mohawk.
Common core
For the "Transfer From" programs listed below, there is a common first semester, whereupon upon successful completion of the first semester you may be eligible to enter Semester 2 of Business Administration - Marketing - (362-366).
If you have successfully completed one of the following programs at Mohawk, you may be eligible to receive transfer credit in this program. To start a new program at Mohawk, you must apply via ontariocolleges.ca.
Transfer from
You can transfer to the Business Administration - Marketing - 362 - 366 from the following programs:
Business - Accounting
Business Administration - Accounting
Business Administration
Business (General)
Business Administration - Human Resources
Business - Marketing
Insurance
Business - Financial Services
Receiving Program
Business Administration - Marketing
Transfer to
You can transfer from the Business Administration - Marketing - 362 - 366 to the following programs:
Advertising and Marketing Communications Management
Business - Marketing
Analytics for Business Decision Making
Global Business Management (International Only)
International Business Management - Product Management
Public Relations - Corporate Communications
Supply Chain Management
Credit transfer agreements have been arranged to make it easier for students to move from Mohawk to another institution.
Transfer From Business Administration - Marketing To
Athabasca University
1 University Dr
Athabasca AB T9S 3A3
Canada
Bachelor of Commerce - PD
Bachelor of Human Resources and Labour Relations - PD
Bachelor of Management - 3 yr PD
1 University Dr
Athabasca AB T9S 3A3
Canada
Griffith University
170 Kessels Rd, Nathan QLD 4111, Australia
Nathan QLD QLD 4111
Australia
Bachelor of Commerce
170 Kessels Rd, Nathan QLD 4111, Australia
Nathan QLD QLD 4111
Australia
Niagara University
5795 Lewiston Rd
Lewiston, NY 14109
United States
- Bachelor of Science in Management
- Bachelor of Science in Marketing
- Bachelor of Science in Economics
- Bachelor of Science in Finance
5795 Lewiston Rd
Lewiston, NY 14109
United States
Robert Gordon University
Garthdee House, Garthdee Road
Garthdee/Aberdeen
AB10 7QB
United Kingdom
BA (Hons) Events Management
BA (Hons) Fashion Management
BA (Hons) International Hospitality Management
BA (Hons) International Tourism Management
BA (Hons) Media
BA (Hons) Public Relations
Garthdee House, Garthdee Road
Garthdee/Aberdeen
AB10 7QB
United Kingdom
Technological University of the Shannon
University Road
Athlone
Co. Westmeath
N37 HD68
Ireland
Bachelor of Business Studies (Honours) Marketing & Management
University Road
Athlone
Co. Westmeath
N37 HD68
Ireland
Mohawk College makes every effort to ensure the accuracy of each transfer opportunity. Please note that changes may occur in program offerings, admission requirements, and transfer credits granted by the receiving institutions. We advise all students to check with the receiving institution directly for the most up-to-date information.
Don’t see what you’re looking for? Search ONTransfer.ca for more pathways with Ontario public colleges and universities.
Mohawk College makes no warranty or endorsement of material contained within links to external websites, nor does the College assume any responsibility for the linked website or its contents.
Faculty
Program Coordinator
Janice Long
Faculty
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*Not all programs are international eligible. Please see our programs available for international students.
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Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.
Do you have a project for our students?
If you or your organization has a marketing communications project that might be suitable for our students, please apply below. We will respond to you as soon as we can. Please note that we do not accept applications made directly to faculty or program coordinators. If you have any questions please contact theagency@mohawkcollege.ca
Program Coordinator
Janice Long
Canadian Domestic Students
International Students
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Additional Information
Future Ready Blogs
From student to digital marketer - my journey as a co-op student
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