Business Administration - Marketing - 362 - 366

Ontario College Advanced Diploma
Three years
Learn about marketing and its role in the business environment. Enhance your skills in advanced digital marketing, solve marketing problems for real clients and practice your knowledge with an optional co-op placement.
Overview

Program Highlights

What you’ll learn

  • How to conduct market research and create marketing strategies for real clients.
  • Verbal and written communication skills as you prepare reports and presentations.
  • Web marketing strategies and tools.
  • Use computer simulation to model an international product launch.
  • Ethics and sustainability practices.
  • Project management techniques.
  • Adobe Creative Suite for Business, graphic and web design.
  • Business-to-business marketing.
  • Prepare analysis and recommendations for external client organizations.

Program Length

3 academic years (periods of 8 months), plus optional co-op

Thinking about coming to Mohawk?

Attend a College Information Session to:

  • Get help completing your application
  • Learn more about what Mohawk has to offer

Book your session now

 

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Tuition and Fees

2018 - 2019 Domestic Tuition and Fees

  Semester 1 Semester 2
Total Ancillary Fees $717.02 $653.92
Co-op Fees N/A $285.00
Mandatory Program Fees $0.00 $0.00
Domestic Tuition $1,504.49 $1,504.49
Total Domestic Charges Per Semester $2,221.51 $2,158.41
Total 1st Year Fees (Non Co-op) $4,379.92
Total 1st Year Fees (Co-op) $4,664.92

2018 - 2019 International Tuition and Fees

  Semester 1 Semester 2
Total Tuition & Ancillary Fee $7,342.97 $7,342.97
Co-op Fees N/A $285.00
Program Compulsory Fee Plus Tax $0.00 $0.00
International Tax Recovery $450.00 $375.00
Total International Charges Per Semester $7,792.97 $7,717.97
Total 1st Year Fees (Non Co-op) $15,510.94
Total 1st Year Fees (Co-op) $15,795.94

If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.

Additional Information

Admission

  • OSSD or equivalent (Mohawk Academic Upgrading, GED) including:
    • Grade 12 English, C or U or equivalent
    • Grade 11 Mathematics, C, M or U level or equivalent (M or U level recommended)

Option are available for mature applicants.

Language Requirements for International Students:

  • See below for accepted equivalents for Grade 12 English:

Experiential Learning

How you’ll gain skills

  • Hands-on computer labs, case study analysis and role plays.
  • Experiential learning through working with real-world, external clients.

The Agency

the agency

The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.

All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.

Learn more about The Agency

Co-op Content

Co-op Format (Winter 2018 Intake)

January to April May to August September to December
Semester 1 Semester 2 Semester 3
Semester 4 Vacation Semester 5
Work Term 1 (Co-op) Work Term 2 (Co-op) Work Term 3 (Co-op)
Semester 6    

 

Co-op Format (Effective Fall 2018) 

September to December January to April May to August
Semester 1 Semester 2 Vacation
Semester 3 Semester 4 Vacation
Semester 5  Work Term 1 (Co-op) Work Term 2 (Co-op)
Work Term 3 (Co-op) Semester 6  

(which do not reflect individual experiences and exposures)

Learn more about Business Administration - Marketing

Work Term Capabilities

Social Media

  • Create and maintain social media pages
  • Suggest messaging
  • Design contests to engage users

Content Management

  • Create and update content using Adobe Suite Project Management
  • Understand and update work back schedule Customer Service
  • Provide phone or email support to clients
  • Provide face-to-face support to clients
  • Maintain a tracking system for customer feedback

Retail Sales

  • Customer service and sales
  • Display set up and maintenance

Market Research

  • In-store merchandising
  • Store level execution of promotions
  • Conduct secondary marketing research
  • Assist with primary research tool design
  • Gather primary data (by conducting interviews or administering surveys)
  • Input into focus group design logistics and administration

Business-to-Business Sales

  • Inside sales representative responsibilities including assisting with quotation preparations and preparing sales meeting materials
  • Phone support for inbound and outbound telesales calls

Trade Shows

  • Assist with preparations including booking facilities, organizing materials and booking pre-show advertising
  • Present company information to potential customers at the trade show venue

Fundraising Events

  • Assist with the idea generation and planning for fund raising events
  • Book venues and make other arrangements including arranging catering and ordering materials

Direct Mail Campaigns

  • Assist with preparation of mailing lists and materials
  • Assemble materials to be mailed

Program Objectives

The three-year Marketing Program is designed to provide an appreciation of the marketing function and a comprehensive working knowledge of its theory and practical applications.

Marketing is a total system of business activities designed to plan, price, promote and distribute satisfying products, services and ideas to target markets in order to achieve the objectives of both the consumer and the organization.

Salary Range

Not Available 

Opportunities

Opportunities

Where you can go next

Your future career options

  • Marketing Program Coordinator
  • Social Media Manager
  • Product Manager
  • Digital Marketing Specialist
  • Merchandising Manager
  • Territory Manager and Inside Sales Representative
  • National Account Representative
  • Buyers and Purchasing Manager

Where you could work includes:

  • Consumer and Durable Goods Manufacturing and Marketing
  • Retailing
  • Wholesaling
  • Banking, Insurance and Financial Services
  • Advertising
  • Real Estate
  • Government
  • Not-for-Profit Organizations and Fundraising

Opportunities for grads

  • Progress towards the Certified Sales Professional (CSP) designation from the Canadian Professional Sales Association (CPSA) after incorporating two years of relevant sales experience with academic training. For more information, visit cpsa.com.

Course Overview & Descriptions

Click on the course title for a course description.

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Training, Colleges and Universities (MTCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Contact us

Student Recruitment

Contact our Student Recruitment team for information on our programs, student life, and more.

Domestic Canadian Students
Email: discover@mohawkcollege.ca

International Students
Contact International
Phone: 1-905-575-2254

Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Brazil: 0800-022-7408
Philippines: 180011102544

Admissions

Contact our Admissions advisors for help with your application.

Domestic Canadian Students
Contact Admissions
Phone: 1-844-767-6871

International Students*
Contact International Admissions
Phone: 1-905-575-2254

*Not all programs are international eligible. Please see our programs available for international students.

Accessible Learning Services

Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.

Program Coordinator

Student Success Advisors

Student Success Advisors

  • Student Success Advisors assist current students to transition to college life, co-creating an academic success plan, advice on course selection, changing programs, or referrals to specialized support services. If you need help applying to Mohawk, contact Admissions (for International Students, please contact International Admissions).

    Pat Pollington

Canadian Domestic Students

Fennell Campus (FF)
Jan 2019
Open
Sep 2019
Open
Jan 2020
Open

International Students

Co-op option

Additional Information