McKeil School of Business Business - Marketing Diploma

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319/359 - Business - Marketing Diploma

Program overview:

START DATE: September, January
PROGRAM STATUS: Open for September 2012, Open for January 2013
SCHOOL: Business
PROGRAM NUMBER: 319 (Non Co-op), 359 (Co-op)
PROGRAM LENGTH: 2 years
CAMPUS: Fennell Campus (Hamilton)
CO-OP OPTION: Yes
ACCREDITATION: Ontario College Diploma

Campus	September 2012	January 2013
Fennell Campus - Co-op Option	Open
Fennell Campus - Non Co-op Option	Open	Open (Fast Track*)

Program Summary:

The Business - Marketing Program is a two-year Ontario College Diploma offered at Fennell Campus in Hamilton. The program has a Cooperative Education option.

The Business - Marketing Diploma program mixes experience, theory and practical applications in Marketing. Students will have the opportunity to explore market segmentation, target market selection and marketing mix development.

*Fast Track - allows students to complete a two-year Diploma program (non co-op) in 16 months. Students will start in January and be in school for four continuous semesters: Winter, Spring/Summer, Fall and Winter. Students will not be off during the summer.