Robin is a proud graduate of the Advertising program. She returned to Mohawk in 1997 to become a full-time faculty member, after spending over 11 years working in Toronto at in-house, full-service, and boutique advertising agencies.
Her passion for media and the study of consumer behaviour were put to good use as a Media Buyer and Planner on a diverse range of products and services. Her skill in training and mentoring junior employees throughout her time in industry made the transition to teaching aspiring advertising professionals a natural choice.
Robin knows her time spent in the Mohawk Ad program’s agency and field placement were the key to launching her own career. While finding a brand’s story and direction in research and numbers is the expertise she brings to the classroom, she is always willing to work with students one-on-one to find their own path to success.
With student success as a focus, she has served on numerous committees and pilot projects including the college mentoring program. For Robin, mentoring starts as early as selecting the right Post Secondary path. You will regularly find her engaged in conversation at any number of college activities such as open-house events in the fall and spring