Esports Administration - 355

Ontario College Diploma
Two years
Gain the knowledge and skills in business, marketing, and event management for a career in the rapidly-growing industry of esports.

Apply to start in September 2024

Students can begin to apply for this program in October 2023. Sign up now to receive updates about the program and more information about the application process.

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Program Highlights

  • Master key esports topics, including marketing, event planning, team management, and sponsorship acquisition.
  • Champion inclusivity in the esports industry through best practices and a diverse learning environment.
  • Develop cultural competency and the communication skills required to work in this growing global industry.
  • Apply your knowledge in real-world projects and collaborations with esports organizations.
  • Leverage our extensive network of professionals, guest speakers, and potential employers to boost your career prospects.
  • Gain valuable insights through internships, co-op placements, or job shadowing experiences.
  • Utilize cutting-edge resources like gaming labs and esports arenas to enhance your learning experience.
  • Thrive in a passionate community of students, alumni, and faculty committed to your success in the esports industry.

What You’ll Learn

  • Grasp the history, key players, trends, and future projections of local, regional, and global esports landscapes.
  • Sports management principles: Apply core sports management concepts to esports, including team organization, player management, and strategic planning.
  • Master the planning, execution, and evaluation of esports events, such as tournaments and live broadcasts.
  • Develop strategies for marketing and promoting esports organizations and securing sponsorships, partnerships, and endorsements.
  • Foster inclusive environments and address barriers to participation in the esports industry.
  • Navigate the financial and legal aspects of esports administration, including budgeting, contracts, and compliance with industry regulations.
  • Enhance your communication skills and networking abilities to connect with industry professionals and boost your career prospects.

Program Length

2 academic years

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Applied and have questions?
The admissions team is available to help, you can contact them via Admissions or by phone at 1-844-767-6871.


Haven’t applied and need help?
Contact us or phone 905-575-2460.

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Program delivery

Learn about program delivery terms.



Domestic and International student admission requirements

OSSD or equivalent (Mohawk Academic Upgrading, GED) including:

  • Grade 12 English, C or U or equivalent

Options are available for mature applicants.

Language Requirements for Applicants with English as a Second Language

Applicants whose first language is not English will be required to demonstrate proficiency in English.

Don't have the necessary requirements?

Tuition and Fees

Estimated 2024-2025 tuition and fees

Fees have not been established for the first intake in Fall 2024

2022 - 2023 Domestic Tuition and Fees

Description Semester 1 Semester 2
Compulsory Ancillary Fees $846.45 $727.48
Co-op Fees N/A N/A
Compulsory Program Fees $0.00 $0.00
Domestic Tuition $1893.00 $1893.00
Total Domestic Charges Per Semester $2,739.45 $2,620.48
Total 1st Year Fees $5,359.93

Estimated International 2024-2025 tuition and fees

Fees have not been established for the first intake in Fall 2024

2022 - 2023 International Tuition and Fees

Description Semester 1 Semester 2
Total Tuition & Ancillary Fee $8,770.00 $8,770.00
Co-op Fees N/A N/A
Program Compulsory Fees $0.00 $0.00
International Tax Recovery $450.00 $375.00
Total International Per Semester $9,220.00 $9,145.00
Total 1st Year Fees $18,365.00

If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.

Additional Information

Course Overview & Descriptions

Semester 1

Course name Hours
Entrepreneurship and Business Fundamentals 42
Esports: Fundamentals 42
Accounting & Financial Management 42
Esports Media Production: Content & Storytelling 56
Marketing for Esports 42
Communication - COMM11000 56

Semester 1: Course Descriptions

Entrepreneurship and Business Fundamentals

Examine business concepts, start-up principles and roles within new enterprises. Develop basic professional networking and business planning skills. Conduct research to identify a real Esports business opportunity and create a business plan.

Esports: Fundamentals

Explore various topics in the gaming industry. Apply historical context and grassroots aspects of the industry to present day circumstances. Distinguish between Esports and gaming. Explore career opportunities in the world of Esports and gaming, and develop a personal academic and career plan. Examine personal wellness as a central factor in long-term success.

Accounting & Financial Management

Examine accounting and financial practices used by business managers. Prepare and use financial information, such as financial statements, to inform business decisions.

Esports Media Production: Content & Storytelling

Create appealing visual and text content that is appropriate to target esports audiences. Examine the fundamentals of storytelling, including basic story structure, accuracy and clarity. Utilize industry standard tools to produce a variety of esports media.

Marketing for Esports

Explore the foundational concepts of marketing as it relates to the esports industry. Explore key concepts such as market segmentation, target marketing, environmental analysis, and the marketing mix: price, product, promotion and place. Investigate consumer behaviour and integrated marketing communications.

Communication - COMM11000

Apply principles of communication that transfer to real-world scenarios to meet the needs of the intended audience. Develop the reading, writing, critical thinking, and oral skills essential to be an effective communicator. Conduct, evaluate, and use research from appropriate sources.

Semester 2

Course name Hours
Esports: Leagues, Tournaments & Events 42
Esports Media Production: Video & Audio 56
E-Commerce 42
Esports: Standards & Regulations 42
Social Media Marketing 42
Elective 42

Semester 2: Course Descriptions

Esports: Leagues, Tournaments & Events

Examine esports league and tournament design and operations, including event implementation and customer service principles. Outline player management practices. Explore esports specific technologies for business, event league and tournament operations. 

Esports Media Production: Video & Audio

Utilize industry standard tools to create, edit and refine video and audio content that is appealing to target esports audiences.


Utilize web tools to create a functional website for desktop and mobile clients. Explore and apply concepts related to accessibility, SEO and user experience.

Esports: Standards & Regulations

Examine esports specific standards and regulations. Discuss legal issues related to intellectual property and workplaces. Manage risks related to standards and regulations.

Social Media Marketing

Identify social media trends and what it means for marketing professionals. Apply social media analytic tools to develop a competitive advantage, and to measure the effectiveness of any social media campaign.

Semester 3

Course name Hours
Entertainment and Sports Law  42
Esports Media Production: Livestreaming 70
Project Management Experiential Learning 84
Research, Data and Analytics 42
Elective 42

Semester 3: Course Descriptions

Entertainment and Sports Law

Examine the fundamentals of the Canadian Legal System, and its acts and charters. Examine the Basic principles of Criminal, Business, Intellectual, and Copyright Laws, Ethics and Professional conduct. Explore Negotiation, Mediation, and Alternative Dispute Resolution strategies. Apply the principles of Contract and Tort Law to the entertainment industry.

Esports Media Production: Livestreaming

Examine livestreaming content production / distribution. Use hardware, software and distribution platforms. Explore esports venues and production studios through virtual and/or live visits.

Project Management Experiential Learning

Apply the processes, tools and methodologies used in project management, particularly as they relate to esports projects. Under the supervision and guidance of Faculty, produce livestreaming and recorded media content of actual esports competitions.

Research, Data and Analytics

Examine how research skills, data and analytics can support business strategy, management and operations, marketing/promotions and content creation. Apply data analytics to inform business decision making.

Semester 4

Course name Hours
Fundraising, Partners & Sponsors 42
Strategic Management 56
eSports Leadership & Communications 42
Esports: Capstone 210
Elective 42

Semester 4: Course Descriptions

Fundraising, Partners & Sponsors

Examine selling and revenue generation requirements as central features of successful esports operations. Develop communications for esports and non-esports audiences. Identify the strategic use of marketing and relationship management principles to support the needs of partners/sponsors at the local, national and global levels.

Strategic Management

Examine the concepts of business management strategy, and discuss the main components of the strategic management process. Apply insights into the strategic decision-making process by analyzing various case studies.

eSports Leadership & Communications

Explore various aspects of leadership, problem solving, team and inter-relational dynamics. Apply elements of human behaviour to various esports case studies and real-life challenges. Utilize tactical communication as it applies to internal and external challenges. 

Esports: Capstone

Complete a major capstone project, as part of a team. Apply marketing and/or promotion, content production and distribution (streaming), to an esports live project. Implement analytics research and/or business operations strategies to a related industry capstone project, under the supervision of Faculty or an industry partner.

Experiential Learning

How you’ll gain skills

To learn more, please visit the Centre for Experiential Learning.

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Career Opportunities

Your future career options

  • Community Manager: Foster and maintain strong relationships with fans, players, and influencers, managing social media, forums, and community events to keep engagement high.
  • Esports Journalist: Cover news, events, and developments in the esports industry, creating engaging content for websites, blogs, magazines, or broadcast media.
  • Marketing Specialist: Develop and implement marketing strategies to promote esports organizations, events, or products, while engaging with fans and building brand awareness.
  • Event Coordinator: Plan, manage, and execute esports tournaments and events, collaborating with sponsors, teams, and venue operators to create unforgettable experiences.
  • Graphic Designer: Design captivating visuals for esports teams, events, and products, including logos, branding, merchandise, and digital assets.
  • On-Air Talent: Work as a streamer, broadcaster, analyst, or host, providing commentary, insights, and entertainment during live esports broadcasts.
  • Video Production Specialist: Create engaging video content for esports organizations, ranging from promotional materials and highlight reels to documentaries and player profiles.
  • Esports Team Manager: Oversee the daily operations, player contracts, and training of professional esports teams to ensure peak performance and competitiveness.
  • Broadcast Producer: Plan and coordinate the live production of esports events, ensuring a seamless viewing experience for fans watching online or on television.
  • Game Analyst: Analyze gameplay, player performance, and strategies to provide valuable insights for coaching staff and players, helping teams gain a competitive edge.
  • Public Relations Specialist: Manage communications and public image for esports organizations, teams, or events, creating press releases and handling media inquiries.
  • Sponsorship Manager: Secure and maintain partnerships with brands, companies, and organizations interested in sponsoring esports events or teams, maximizing revenue and exposure.
  • Esports Coach: Provide guidance, support, and strategic advice to professional esports players, helping them improve their skills and achieve success in competitions.
  • Player Agent: Represent esports athletes in contract negotiations, sponsorships, and endorsements, ensuring their best interests are protected and promoted.
  • Esports Tournament Director: Oversee the organization and management of esports competitions, ensuring fair play, compliance with regulations, and a positive experience for all participants.

Additional Information

  • Bring-Your-Own-Device (BYOD) – laptop.
  • McGraw-Hill Connect software (~$100).
  • Additional software/subscriptions as required.

The esports Administration program has a mandatory laptop requirement. All students are required to have a laptop that is capable of effectively running the software packages that we use for instruction. This provides our students with 24/7 access to industry-relevant production tools and learning resources. The requirement of an approved capable laptop is foundational to our learning structure and is necessary upon program entry. We have updated our policy to include laptops capable of meeting our required software specifications - both Windows PC laptops and MacBook Pro laptops. Mohawk College currently has a partnership agreement with Dell. We recommend that you shop on Mohawk's Custom Online Dell Store to receive educational discounts when purchasing your new Laptop. If you already own a laptop which meets our minimum standard necessary to run the required software, a new purchase will not be required.

Program Coordinator

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Domestic Canadian Students

Contact Student Recruitment
Haven’t applied yet and have questions?
Contact our Student Recruitment team for information on programs, how to apply, and more.

Contact Admissions
Contact our Admissions advisors for help with your application.
Contact Admissions
Phone: 1-844-767-6871

International Students

Contact International Student Recruitment
Contact our International Student Recruitment team for information on programs, how to apply, and student life.
Contact International
Phone: 1-905-575-2254
Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Brazil: 0800-022-7408
Philippines: 180011102544

Contact International Admissions
Contact our Admissions advisors for help with your application.
Contact International Admissions
Phone: 1-905-575-2254

*Not all programs are international eligible. Please see our programs available for international students.

Accessible Learning Services

Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.

Program Coordinator

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Additional Information