When organizations apply to the Agency we review all submissions to identify which best fit our mandate, our participating programs and our capacity. Those programs include Advertising and Communications Management, Public Relations, Broadcast Media, Marketing and Graphic Design.
We match client needs with the program that can best provide the most appropriate solutions. Student teams are then assigned to the project. All Agency client projects are integrated into the curriculum and students work and are marked, under close faculty supervision.
The Agency Process
Upon approval of their application, the client meets with the Agency manager to discuss project goals and sign a mandatory Scope of Services document detailing the specific nature of the project as well as the deadlines.
At the beginning of the term, the client visits the Agency to meet and brief their student team. One member of the team is selected to act as the primary contact between the client and the team.
After the initial briefing and under faculty guidance, student teams begin working on the client project. Students contact and meet with the client as required. Throughout the project, it is the client’s responsibility to be accessible to their student team and provide timely input and approval.
Upon final delivery of their campaign, the client is supplied with all assets that constitute the student team’s completed work product. This marks the end of their engagement with the client.