Business - Marketing - 319

Ontario College Diploma
Two years
The best of both worlds — develop expertise in several areas of marketing practice and gain fundamental understanding of the broader business environment.
Overview

Program Highlights

What you'll learn

  • How to conduct market research and create marketing strategies for real clients.
  • Verbal and written communication skills as you prepare reports and presentations.
  • Web marketing strategies and tools.
  • Use computer simulation to model an international product launch.

Program Length

2 academic years (periods of 8 months)

Fast Track - allows students to complete a two-year Diploma program (non co-op) in 16 months. Students will start in January and be in school for four continuous semesters: Winter, Spring/Summer, Fall and Winter. Students will not be off during the summer.

Thinking about coming to Mohawk?

Attend a College Information Session to:

  • Get help completing your application
  • Learn more about what Mohawk has to offer

Book your session now

 

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Tuition and Fees

2018 - 2019 Domestic Tuition and Fees

  Semester 1 Semester 2
Total Ancillary Fees $717.02 $653.92
Co-op Fees N/A N/A
Mandatory Program Fees $0.00 $0.00
Domestic Tuition $1,504.49 $1,504.49
Total Domestic Charges Per Semester $2,221.51 $2,158.41
Total 1st Year Fees $4,379.92

2018 - 2019 International Tuition and Fees

  Semester 1 Semester 2
Total Tuition & Ancillary Fee $7,342.97 $7,342.97
Co-op Fees N/A N/A
Program Compulsory Fee Plus Tax $0.00 $0.00
International Tax Recovery $450.00 $375.00
Total International Charges Per Semester $7,792.97 $7,717.97
Total 1st Year Fees $15,510.94

If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.

Additional Information

Admission

Domestic and International student admission requirements

  • OSSD or equivalent (Mohawk Academic Upgrading, GED) including:
    • Grade 12 English, C or U or equivalent
    • Grade 11 Mathematics, C, M or U level or equivalent (M or U level recommended)

Note: An additional requirement based on overall grades may be required to proceed into some of these programs.

Option are available for mature applicants.

Language Requirements for International Students:

  • See below for accepted equivalents for Grade 12 English:

Don't have the necessary requirements?

Experiential Learning

How you’ll gain skills

  • Working in student teams with real clients in Mohawk’s learning lab, The Agency, Mohawk’s student-run marketing and advertising agency.
  • Case study analysis, role playing and online simulations.
  • Hands-on lab scenarios.

The Agency

the agency

The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.

All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.

Learn more about The Agency

Opportunities

Opportunities

Where you can go next

Your future career options

  • Marketing Program Coordinator
  • Merchandising Manager
  • Territory Manager and Inside Sales Representative
  • Product Analyst and Planner
  • Social Media Program Coordinator
  • Buyer and Purchasing Agent
  • Customer Service Representative

Where you could work includes:

  • Consumer and Durable Goods Manufacturing and Marketing
  • Retailing
  • Wholesaling
  • Banking, Insurance and Financial Services
  • Advertising
  • Real Estate
  • Government
  • Not-for-Profit Organizations and Fundraising

Opportunities for grads

  • Progress towards the Certified Sales Professional (CSP) designation from the Canadian Professional Sales Association (CPSA) after incorporating two years of relevant sales experience with academic training. For more information, visit cpsa.com

Affiliations

Credits towards Certified Sales Professional (CSP) Designation from the Canadian Professional Sales Association (CPSA) after incorporating 2 years of relevant sales experience with academic training. For more information, visit Canadian Professional Sales Association.

Course Overview & Descriptions

Click on the course title for a course description.

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Training, Colleges and Universities (MTCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Contact us

Student Recruitment

Contact our Student Recruitment team for information on our programs, student life, and more.

Domestic Canadian Students
Email: discover@mohawkcollege.ca

International Students
Contact International
Phone: 1-905-575-2254

Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Brazil: 0800-022-7408
Philippines: 180011102544

Admissions

Contact our Admissions advisors for help with your application.

Domestic Canadian Students
Contact Admissions
Phone: 1-844-767-6871

International Students*
Contact International Admissions
Phone: 1-905-575-2254

*Not all programs are international eligible. Please see our programs available for international students.

Accessible Learning Services

Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.

Program Coordinator

Student Success Advisors

Student Success Advisors

  • Student Success Advisors assist current students to transition to college life, co-creating an academic success plan, advice on course selection, changing programs, or referrals to specialized support services. If you need help applying to Mohawk, contact Admissions (for International Students, please contact International Admissions).

    Pat Pollington

Canadian Domestic Students

Fennell Campus (FF)
Jan 2019
Open
Sep 2019
Open
Jan 2020
Open

International Students


Scott Merwin's Headshot

"The theoretical portion of the Mohawk Marketing program is by far one of the best. Between the facility and faculty, you have every resource at your disposal. Even more important than that though, are the extra opportunities you have to increase your real-world experience. While at Mohawk, I joined a team of students which competed in a case competition with 33 other colleges from across Canada. The experience and connections we gained from competing in this event were invaluable, not to mention the feeling of winning Gold at the national level!"

Scott, Business Marketing Graduate 2015
Current Job Title: Project Lead, Operations
Current Company: Flipp Retail Technology Company

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"My experience in the Marketing program was extremely insightful and enjoyable. It provided me with the foundation that I needed to be ready to enter the work force and be successful in my career. I have the ability to build a rapport rapidly with my colleagues and customers. I accredit this to the Marketing program as it involves a significant amount of group work, teaching you personability and to work effectively in a team. The presentation skills that I acquired at Mohawk have aided my success in closing projects with customers and my ability to open new high volume accounts."

Kendra, Business Marketing Graduate, 2014
Current Job Title: Area Sales Manager, Builder Channel
Current Company: MC Commercial Inc. - GE Appliances, a Haier Company

Alyssa's Photo

"I would recommend this program to any individual looking to pursue a career in Marketing. The professors at Mohawk College bring experienced knowledge from within the industry and provide a great support, working with their students to help you reach your academic goals. With many things being data-driven in today’s world, the professors teach leading analytical skills, coaching their students how to not only gather data but how to analyze and strategize, creating more successful marketing efforts. The professors within the Marketing Program at Mohawk College helped turn my passion into a great learning experience."

Alyssa, Business Marketing Graduate, 2016
Current Job Title: Digital Marketing Coordinator
Current Company: Ddrops Company

Headshot of Allen

"The experienced professors are the most valuable assets of this program. We learned so much from successful instructors instead of from textbooks. And we had great chances to apply all kinds of marketing skills in class with our classmates. My advice to all future International students: dig into every resource including the library and the learning center - that’s how I learned the most."

Allen, Business Marketing Graduate 2013
Current Job Title: Marketing Manager
Current Company: AGT Electric Cars

Julia Jarusauskas

I am currently the Communications and Events Coordinator for the Hamilton Chamber of Commerce, and I love what I do! I plan and execute over 20 events in the year, and promote the Chamber on a daily basis. My Mohawk education opened the door to many opportunities. Mohawk College was the stepping-stone that prepared me for my future. All those projects, presentations, exams and tests are worth it, when you land a job post-graduation!

Julia Jarusauskas, Graduate 2014