Business - Marketing - 319

Ontario College Diploma
Two years
OSAP Checkmark OSAP Eligible
The best of both worlds — develop expertise in several areas of marketing practice and gain fundamental understanding of the broader business environment.

Program Highlights

  • Experiential learning including client projects, role plays, and software labs provide you with skills and confidence to excel in a variety of marketing and sales careers
  • Meaningful combination of theory with substantial practical application in integrated marketing communications, content and digital marketing, and other areas of sales and marketing practice
  • Further skill set enhancements beyond traditional marketing with courses in project management, marketing metrics, Adobe software, graphic and web design, and ethics
  • Grow your knowledge with up to one year of employment experience through an optional co-op program offering 3 four-month co-op work terms
  • Study with professors who have worked as marketing professionals and bring their expertise to the classroom.

What you'll learn

  • Prepare a comprehensive marketing plan (product, price, promotion and place recommendations) for an external business
  • Develop an integrated marketing communications plan for a local non-profit organization
  • Enhance verbal and written communication skills as well as learn graphic and web design concepts and software as you prepare reports and presentations
  • Digital and content marketing strategies and tactics
  • Sales and Customer Relationship Management concepts
  • Ethics and sustainability practices
  • Project management techniques
  • Adobe Creative Suite for Business
  • Business-to-business marketing

Program Length

2 academic years (periods of 8 months)

Fast Track - allows students to complete a two-year Diploma program in 16 months. Students will start in January and be in school for four continuous semesters: Winter, Spring/Summer, Fall and Winter. Students will not be off during the summer.

We're here to help

We’re here for you to support applications and admissions by providing online and virtual service.

 

Applied and have questions?
The admissions team is available to help, you can contact them via Admissions or by phone at 1-844-767-6871.

 

Haven’t applied and need help?
Contact us or phone 905-575-2460.


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Program delivery

Learn about program delivery terms.

 

Please note: in-person, virtual, and hybrid classes vary according to the program and some programs may be in-person only. Refer to the Program Overview for more information.

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Admission

Domestic and International student admission requirements

  • OSSD or equivalent (Mohawk Academic Upgrading, GED) including:
    • Grade 12 English, C or U or equivalent
    • Grade 11 Mathematics, C, M or U level or equivalent (M or U level recommended)

Language Requirements for Applicants with English as a Second Language

Applicants whose first language is not English will be required to demonstrate proficiency in English.

Options are available for mature applicants.

Don't have the necessary requirements?

Tuition and Fees

2024 - 2025 Domestic Tuition and Fees

DescriptionSemester 1Semester 2
Compulsory Ancillary Fees$881.96$785.16
Co-op FeesN/AN/A
Compulsory Program Fees$0.00$0.00
Domestic Tuition$1,354.04$1,354.04
Total Domestic Charges Per Semester$2,236.00$2,139.20
Total 1st Year Fees$4,375.20

Above fees based on full-time September program start date. Contact Student Services to confirm fees for other start dates or semesters.


 

2024 - 2025 International Tuition and Fees

DescriptionSemester 1Semester 2
Total Tuition & Ancillary Fees$8,525.00$8,525.00
Co-op FeesN/AN/A
Program Compulsory Fees$0.00$0.00
International Tax Recovery$450.00$375.00
Total International Charges Per Semester$8,975.00$8,900.00
Total 1st Year Fees$17,875.00

If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.

Additional Information

Financial Assistance

When it comes to paying for your education, investing in your future can be more affordable than you think. A Mohawk education is one of the most cost-effective means of acquiring the skills and knowledge you need to have a prosperous and rewarding career. 

As you start on your chosen career path, it's important to have a realistic set of expectations regarding the expenses associated with attending college. In addition to your tuition fees, you will also need to budget for books, supplies, housing, and other related living expenses. You may be able to supplement your income and savings with scholarships, bursaries, or loans. It pays to do some research into what types of financial assistance you may qualify for.

Available Financial Assistance Resources:

Apply for Awards:

By submitting a Scholarships and Bursaries Application every semester, students have access to over $3 million in Mohawk College scholarships, bursaries and Ministry-partnered funding to help meet their financial needs.

Financial Literacy and Money Coaching:

Whether saving for school, sticking to a budget, or planning for a major purchase, financial literacy affects us all. That's why Mo' Money is committed to helping our students improve their money skills and become more confident with their money.

Course Overview & Descriptions

Click on the course title for a course description.

Experiential Learning

How you’ll gain skills

  • Working in student teams with real clients in Mohawk’s learning lab, The Agency, Mohawk’s student-run marketing and advertising agency.
  • Case study analysis, role playing and online simulations.
  • Build upon program knowledge by creating a comprehensive marketing plan for a local business.

To learn more, please visit the Centre for Experiential Learning. 

The Agency

the agency

The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.

All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.

Learn more about The Agency

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Career Opportunities

Your future career options

  • Marketing Program Co-ordinator
  • Content Co-ordinator
  • Digital Marketing Manager
  • Content Strategist
  • Territory Manager and Inside Sales Representative
  • Product Analyst and Planner
  • Social Media Program Co-ordinator
  • Buyer and Purchasing Agent
  • Customer Service Representative
  • Communications Co-ordinator
  • Brand Assistant

Where you could work includes:

  • Consumer and Durable Goods Manufacturing and Marketing
  • Digital Marketing Agency
  • Retailing
  • Digital Marketing Agency
  • Wholesaling
  • Banking, Insurance and Financial Services
  • Advertising
  • Real Estate
  • Government
  • Not-for-Profit Organizations and Fundraising

Educational Pathways

If you've successfully taken a course at another post-secondary institution, you may be able to earn course exemptions toward your credential here at Mohawk.

Common core

For the "Transfer From" programs listed below, there is a common first semester, whereupon upon successful completion of the first semester you may be eligible to enter Semester 2 of Business - Marketing - 319. 

When transferring from Business - Marketing (319) into Business Administration - Marketing (362-366), you enter semester 5. 

 

If you have successfully completed one of the following programs at Mohawk, you may be eligible to receive transfer credit in this program.

Transfer from

You can transfer to the Business - Marketing - 319 from the following programs:

Business (General)

Campus
Fennell Campus (FF)
Online Learning
Accreditation
Ontario College Diploma

Insurance

Campus
Fennell Campus (FF)
Accreditation
Ontario College Diploma

Receiving Program

Transfer to

You can transfer from the Business - Marketing - 319 to the following programs:

Credit transfer agreements have been arranged to make it easier for students to move from Mohawk to another institution.

Transfer From Business - Marketing To

Athabasca University

Program Name
See below for Business - Marketing pathways
Opportunity Details

BComm (PD)

BComm (PD) + Major (PD)

BMgmt 3 Yr (PD) 

BMgmt 4 Yr (PD)

BMgmt 4 Yr + major (PD)

BHRLR (PD)

Bachelor of Commerce - PD with major

Bachelor of Commerce - PD

Bachelor of Human Resources and Labour Relations - PD

Bachelor of Management - 3 yr PD

Bachelor of Management - 4 yr PD

Bachelor of Management - 4 yr PD with major

Location

1 University Dr
Athabasca AB T9S 3A3
Canada

Davenport University

Program Name
See below for Business - Marketing pathways
Opportunity Details

Bachelor of Business Administration

  • Marketing

Bachelor of Business Administration

  • Sport Management
Location

6191 Kraft Ave SE
Grand Rapids, MI 49512
United States

Griffith University

Program Name
See below for Business - Marketing pathways
Opportunity Details

Bachelor of Commerce

Location

170 Kessels Rd, Nathan QLD 4111, Australia
Nathan QLD QLD 4111
Australia

Robert Gordon University

Program Name
See below for Business - Marketing pathways
Opportunity Details

BA (Hons) Events Management

BA (Hons) Fashion Management

BA (Hons) International Business Management

BA (Hons) International Hospitality Management

BA (Hons) International Tourism Management

BA (Hons) Management

BA (Hons) Management with Marketing

BA (Hons) Media

Location

Garthdee House, Garthdee Road
Garthdee/Aberdeen
AB10 7QB
United Kingdom

Mohawk College makes every effort to ensure the accuracy of each transfer opportunity. Please note that changes may occur in program offerings, admission requirements, and transfer credits granted by the receiving institutions. We advise all students to check with the receiving institution directly for the most up-to-date information.

Don’t see what you’re looking for? Search ONTransfer.ca for more pathways with Ontario public colleges and universities.

Mohawk College makes no warranty or endorsement of material contained within links to external websites, nor does the College assume any responsibility for the linked website or its contents.

Program Coordinator

Faculty

Contact us

Domestic Canadian Students

Contact Student Recruitment
Haven’t applied yet and have questions?
Contact our Student Recruitment team for information on programs, how to apply, and more.

Contact Admissions
Contact our Admissions advisors for help with your application.
Contact Admissions
Phone: 1-844-767-6871

International Students

Contact International Student Recruitment
Contact our International Student Recruitment team for information on programs, how to apply, and student life.
Contact International
Email: intl.representatives@mohawkcollege.ca
Phone: 1-905-575-2254
Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Brazil: 0800-022-7408
Philippines: 180011102544

Contact International Admissions
Contact our Admissions advisors for help with your application.
Contact International Admissions
Phone: 1-905-575-2254

*Not all programs are international eligible. Please see our programs available for international students.

Accessible Learning Services

Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.

Do you have a project for our students?

If you or your organization has a marketing communications project that might be suitable for our students, please apply below. We will respond to you as soon as we can. Please note that we do not accept applications made directly to faculty or program coordinators. If you have any questions please contact theagency@mohawkcollege.ca

Apply for Student Support

Program Coordinator

Canadian Domestic Students

Fennell Campus (FF)
Sep 2024
Open
Jan 2025
Open

International Students

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Scott Merwin's Headshot

"The theoretical portion of the Mohawk Marketing program is by far one of the best. Between the facility and faculty, you have every resource at your disposal. Even more important than that though, are the extra opportunities you have to increase your real-world experience. While at Mohawk, I joined a team of students who competed in a case competition with 33 other colleges from across Canada. The experience and connections we gained from competing in this event were invaluable, not to mention the feeling of winning Gold at the national level!"

Scott, Business Marketing Graduate 2015

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"My experience in the Marketing program was extremely insightful and enjoyable. It provided me with the foundation that I needed to be ready to enter the work force and be successful in my career. I have the ability to build a rapport rapidly with my colleagues and customers. I accredit this to the Marketing program as it involves a significant amount of group work, teaching you personability and to work effectively in a team. The presentation skills that I acquired at Mohawk have aided my success in closing projects with customers and my ability to open new high volume accounts."

Kendra, Business Marketing Graduate, 2014

Alyssa's Photo

"I would recommend this program to any individual looking to pursue a career in Marketing. The professors at Mohawk College bring experienced knowledge from within the industry and provide a great support, working with their students to help you reach your academic goals. With many things being data-driven in today’s world, the professors teach leading analytical skills, coaching their students how to not only gather data but how to analyze and strategize, creating more successful marketing efforts. The professors within the Marketing Program at Mohawk College helped turn my passion into a great learning experience."

Alyssa, Business Marketing Graduate, 2016

Headshot of Allen

"The experienced professors are the most valuable assets of this program. We learned so much from successful instructors instead of from textbooks. And we had great chances to apply all kinds of marketing skills in class with our classmates. My advice to all future International students: dig into every resource including the library and the learning support centre - that’s how I learned the most."

Allen, Business Marketing Graduate 2013

Julia Jarusauskas

I am currently the Communications and Events Coordinator for the Hamilton Chamber of Commerce, and I love what I do! I plan and execute over 20 events in the year, and promote the Chamber on a daily basis. My Mohawk education opened the door to many opportunities. Mohawk College was the stepping-stone that prepared me for my future. All those projects, presentations, exams and tests are worth it, when you land a job post-graduation!

Julia Jarusauskas, Graduate 2014