Advertising and Marketing Communications Management - 652

Ontario College Advanced Diploma
Three years
The experiential hands-on learning in our real ad agency with real clients sets our studies of marketing communications as ground-breaking and award-winning.
Overview

Program Highlights

  • The only three-year Advertising program where students may specialize in creative or business focused studies after their first-year. Students have achieved distinction in national advertising campaign contests in competition with universities and colleges from Canada and the U.S.
  • Get a solid foundation in integrated marketing communications including advertising, sales promotion, direct marketing and public relations
  • Discover how to present materials in a professional manner to real clients. Participate in The Agency, Mohawk's living lab
  • Meet industry professionals in-class and experience a program well recognized by industry professionals locally and nationally who accommodate field placement, summer jobs and graduate placement

View the Exceptions Calendar for start dates and semester break information.

Program Length

3 academic years (periods of 8 months)

Thinking about coming to Mohawk?

Attend a College Information Session to:

  • Get help completing your application
  • Learn more about what Mohawk has to offer

Book your session now

 

.

Contact us

Admissions

Contact our Admissions advisors for help with your application.

Domestic Canadian Students
Contact Admissions
Phone: 1-844-767-6871

International Students*
Contact International Admissions
Phone: 1-905-575-2254

*Not all programs are international eligible. Please see our programs available for international students.

Student Recruitment

Contact our Student Recruitment team for information on our programs, student life, and more.

Domestic Canadian Students
Email: discover@mohawkcollege.ca

International Students
Email: intl.representatives@mohawkcollege.ca
Phone: 1-905-575-2254

Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Brazil: 0800-022-7408
Philippines: 180011102544

Student Success Advisor

Need support transitioning to college life, co-creating an academic success plan, advice on course selection, changing programs, or referrals to specialized support services? Visit mohawkcollege.ca/ssa

Tuition and Fees

2018 - 2019 Domestic Tuition and Fees

  Semester 1 Semester 2
Total Ancillary Fees $717.02 $653.92
Co-op Fees N/A N/A
Mandatory Program Fees $0.00 $0.00
Domestic Tuition $1,504.49 $1,504.49
Total Domestic Charges Per Semester $2,221.51 $2,158.41
Total 1st Year Fees $4,379.92

2018 - 2019 International Tuition and Fees

  Semester 1 Semester 2
Total Tuition & Ancillary Fee $7,342.97 $7,342.97
Co-op Fees N/A N/A
Program Compulsory Fee Plus Tax $0.00 $0.00
International Tax Recovery $450.00 $375.00
Total International Charges Per Semester $7,792.97 $7,717.97
Total 1st Year Fees $15,510.94

If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.

Additional Information

Admission

    • Grade 12 English, C or U or equivalent
  • Excellent reading and writing skills are recommended

Option are available for mature applicants.

Don't have the necessary requirements?

Language Requirements for International Students:

  • See below for accepted equivalents for Grade 12 English:

Work Experience

Grads from our program can easily find work in advertising agencies of all sizes. You’ll find Mohawk Advertising and Marketing Communications Management grads working in Media Planning and Media Buying, Account Management, Project Management, Print Production, Studio production and assembly, and in Creative Departments as Art Directors and Copywriters.

Read about Advertising and Marketing Communications Management news.

Field Placement

  • Third-year runs for a full fall semester of 14 weeks, followed by a winter semester of seven weeks. After successful completion of all required courses, students complete a mandatory seven week unpaid field placement in their final semester
  • Students are responsible for sourcing their own field placement
  • The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates

Visit the Advertising and Marketing Communications Management Student Placement Program page for information on the field placement opportunities for this program!


Learn about The Agency

 

the agency

The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.

All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.

Learn more about The Agency


The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates.

Academic Opportunities

  • In the second year of the Advertising and Marketing Communications Management Advanced Diploma program, students apply to specialize in either the business or creative side of advertising for the duration of their studies. A selection criteria may be used to determine a student’s final placement recommendation
  • Third-year runs for a full fall semester of 14 weeks, followed by a winter semester of seven weeks. After successful completion of all required courses, students complete a mandatory seven week unpaid field placement in their final semester
  • Students are responsible for sourcing their own field placement
  • The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates

Pathways and Credit Transfer

View our pathways map PDF. This Pathways map shows how the identified program can lead to future program choices.

For degree transfer/completion opportunities, visit Pathways and Credit Transfer.

Career Opportunities

Industries of Employment:

  • Advertising Agencies
  • Client Side Marketing Departments
  • Print, Broadcast or Digital Media

Occupational Categories:

  • Advertising/Media Specialists or Strategists
  • Account Managers
  • Art Directors
  • Copywriters
  • Production and Studio Specialists
  • Public Relations/Direct Marketing/Web Specialists
  • Promotions and Event Specialists
  • Community Managers
  • Project Managers
  • Media Buyers
  • Media Strategists

Graduate Opportunities

 

Course Overview & Descriptions

Click on the course title for a course description.

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Training, Colleges and Universities (MTCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Canadian Domestic Students

Fennell Campus (FF)
Sep 2018
Open

Default image

On March 1st, 2016, I became an official employee of Bensimon Byrne. In that time, I've worked on a bit of everything. I mounted some things for the Liberal campaign, I created a logo for Mattamy Homes, I helped create some pitch decks for different clients, did some work on Scotiabank, and got to learn a lot about the kind of teamwork and effort that goes into getting all these things out, winning awards and new clients. Although I work a lot with InDesign and Illustrator, a big part of my work is also Powerpoint. I know it's not the most glamorous of programs, and at first I didn't think it would be something I ever did outside of school, but it wound up being a big asset for me. I'm one of few people in the Bensimon Byrne studio who work with it and who know its ins and outs, which means that I get a variety of clients to work on. As far as Mohawk goes, I credit the faculty and my classmates with a lot of my growth and development in this industry. They all fostered a great environment and I was happy to go to school early or stay late because of them. Though it wasn't always smiles and laughs, I really learned (and continue to learn) so much from the people I met through this program.

Sabrina Henderson, Graduate 2015

Default image

I started as an intern at Mindshape Creative Brand Marketing agency located in Oakville. The agency was rather small with approximately 12 people- therefore; it was an all hands on deck kind of situation. This is how you learn how to manage a client and exceed their expectations at a fast pace. I learned more from this small agency then I would in the big city by digging deep into brainstorm session right to final execution. After my internship was over I was offered a full time gig as an account coordinator. Over a year and half later I now have my own clients, as well as have the opportunity to work on some of our other great clients such as Ford, Mother Parkers, Kruger Products, Credit Union Central of Canada, CGC and more. Since I began working for Mindshape, we have grown immensely. We now employ more than 25 people and have ever-growing client relationships. So if you are looking for a big job in perhaps a little city - it's possible. The professors at Mohawk will be sure to help you find a job that is a right fit for you-they did for me!

Desiree Boucher, Graduate 2014

Default image

I've worked in gas stations, call centres, and kitchens. I've woke up with knots in my stomach dreading a 12 hour shift at a factory. I've worked so many jobs in my lifetime you'd think I was the Highlander, and I've hated every single one of them. Today, I woke up excited to go into work. I love advertising. If you stick with it, work hard, and get extremely lucky, you might love it too.

Luke Skineer, Graduate 2012

Default image

Our professors were great because they offered new challenges every single day, but they also supported us however they could. We didn't have to send an email and wait a week to get a response. Instead, we could just walk into their office and have a chat. Because of Mohawk I got to travel to Boulder, Colorado (look it up, it's not a huge town) to internship at Crispin Porter + Bogusky. At the time, they were at the very top of the ad agency ladder. Over 4,000 people applied to get in there from all around the world, and somehow, I got accepted. Cool. After learning a lot there and having a great time, I came back to Toronto where I worked for Saatchi + Saatchi, Lowe Roche, TBWA, Juniper Park, and currently DS+P. It has been a crazy time. I think my favourite part about working in advertising is the fact that it really is something different every single day. There are many, many challenges - but that makes it fun.

Kelly Finnamore, Graduate 2011