Advertising and Marketing Communications Management - 652

Ontario College Advanced Diploma
Three years
Specialize in the creative or business stream, experience working with real-world clients and join the ranks of award-winning alumni.
Overview

Program Highlights

  • Program is well-recognized by industry professionals locally and nationally.
  • Specialize after first year in a creative or business stream.
  • Interview industry professionals, tour agencies, participate in mock interviews and build your portfolio.

What you'll learn

  • A solid foundation in integrated marketing communications including advertising, sales promotion, direct marketing and public relations.
  • Art direction, copywriting, layout design, basics of photography and graphic design, and idea generation techniques.
  • Account and project management, media buying and placement, and the strategy behind ad campaigns.
  • How to professionally present materials to real clients.
  • An understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.

View the Exceptions Calendar for start dates and semester break information.

Program Length

3 academic years (periods of 8 months)

Join us at our Open House Events

Why you should attend an Open House

  • Get information on Mohawk's 100+ programs and meet staff and faculty
  • Meet faculty, staff and students from our program areas
  • Explore student services and supports that can help you succeed
  • Take a campus tour and see the newest spaces
  • Learn about financial assistance and your payment options

Register for Open House!

 

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Tuition and Fees

2018 - 2019 Domestic Tuition and Fees

  Semester 1 Semester 2
Total Ancillary Fees $717.02 $653.92
Co-op Fees N/A N/A
Mandatory Program Fees $0.00 $0.00
Domestic Tuition $1,504.49 $1,504.49
Total Domestic Charges Per Semester $2,221.51 $2,158.41
Total 1st Year Fees $4,379.92

2018 - 2019 International Tuition and Fees

  Semester 1 Semester 2
Total Tuition & Ancillary Fee $7,342.97 $7,342.97
Co-op Fees N/A N/A
Program Compulsory Fee Plus Tax $0.00 $0.00
International Tax Recovery $450.00 $375.00
Total International Charges Per Semester $7,792.97 $7,717.97
Total 1st Year Fees $15,510.94

If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.

Additional Information

Admission

    • Grade 12 English, C or U or equivalent
  • Excellent reading and writing skills are recommended

Option are available for mature applicants.

Don't have the necessary requirements?

Language Requirements for International Students:

  • See below for accepted equivalents for Grade 12 English:

Experiential Learning

How you'll gain skills

  • After a foundational first year, you will build on your strengths by selecting either the creative or business stream.
  • Work on assignments that integrate classroom with industry.
  • Participate in national and international awards competitions.
  • Gain hands-on learning in groups with students from both streams.
  • Work with real clients in The Agency, Mohawk’s student-run advertising agency.
  • Participate in a seven-week field placement.
  • Learn from instructors who are industry professionals.

Grads from our program can easily find work in advertising agencies of all sizes. You’ll find Mohawk Advertising and Marketing Communications Management grads working in Media Planning and Media Buying, Account Management, Project Management, Print Production, Studio production and assembly, and in Creative Departments as Art Directors and Copywriters.

Read about Advertising and Marketing Communications Management news.

Field Placement

  • Third-year runs for a full fall semester of 14 weeks, followed by a winter semester of seven weeks. After successful completion of all required courses, students complete a mandatory seven week unpaid field placement in their final semester
  • Students are responsible for sourcing their own field placement
  • The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates

Visit the Advertising and Marketing Communications Management Student Placement Program page for information on the field placement opportunities for this program!


Learn about The Agency

 

the agency

The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.

All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.

Learn more about The Agency


The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates.

Opportunities

Opportunities

Your future career options

  • Advertising/Media Specialists or Strategist
  • Account Manager
  • Art Director
  • Copywriter
  • Production and Studio Specialist
  • Public Relations/Direct Marketing/Web Specialist
  • Promotions and Event Specialist
  • Community Manager
  • Project Manager
  • Media Buyer
  • Media Strategist

Where you could work includes:

  • Advertising Agencies
  • Client Side Marketing Departments
  • Print, Broadcast or Digital Media

Where you can go next

Graduate Opportunities

 

 

Course Overview & Descriptions

Click on the course title for a course description.

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Training, Colleges and Universities (MTCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Program Coordinator

Student Success Advisors

Student Success Advisors

  • Current students, do you need support transitioning to college life, co-creating an academic success plan, advice on course selection, changing programs, or referrals to specialized support services? Visit mohawkcollege.ca/ssa

    Pat Pollington

Canadian Domestic Students

Fennell Campus (FF)
Sep 2018
Closed

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On March 1st, 2016, I became an official employee of Bensimon Byrne. In that time, I've worked on a bit of everything. I mounted some things for the Liberal campaign, I created a logo for Mattamy Homes, I helped create some pitch decks for different clients, did some work on Scotiabank, and got to learn a lot about the kind of teamwork and effort that goes into getting all these things out, winning awards and new clients. Although I work a lot with InDesign and Illustrator, a big part of my work is also Powerpoint. I know it's not the most glamorous of programs, and at first I didn't think it would be something I ever did outside of school, but it wound up being a big asset for me. I'm one of few people in the Bensimon Byrne studio who work with it and who know its ins and outs, which means that I get a variety of clients to work on. As far as Mohawk goes, I credit the faculty and my classmates with a lot of my growth and development in this industry. They all fostered a great environment and I was happy to go to school early or stay late because of them. Though it wasn't always smiles and laughs, I really learned (and continue to learn) so much from the people I met through this program.

Sabrina Henderson, Graduate 2015

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I started as an intern at Mindshape Creative Brand Marketing agency located in Oakville. The agency was rather small with approximately 12 people- therefore; it was an all hands on deck kind of situation. This is how you learn how to manage a client and exceed their expectations at a fast pace. I learned more from this small agency then I would in the big city by digging deep into brainstorm session right to final execution. After my internship was over I was offered a full time gig as an account coordinator. Over a year and half later I now have my own clients, as well as have the opportunity to work on some of our other great clients such as Ford, Mother Parkers, Kruger Products, Credit Union Central of Canada, CGC and more. Since I began working for Mindshape, we have grown immensely. We now employ more than 25 people and have ever-growing client relationships. So if you are looking for a big job in perhaps a little city - it's possible. The professors at Mohawk will be sure to help you find a job that is a right fit for you-they did for me!

Desiree Boucher, Graduate 2014

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I've worked in gas stations, call centres, and kitchens. I've woke up with knots in my stomach dreading a 12 hour shift at a factory. I've worked so many jobs in my lifetime you'd think I was the Highlander, and I've hated every single one of them. Today, I woke up excited to go into work. I love advertising. If you stick with it, work hard, and get extremely lucky, you might love it too.

Luke Skineer, Graduate 2012

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Our professors were great because they offered new challenges every single day, but they also supported us however they could. We didn't have to send an email and wait a week to get a response. Instead, we could just walk into their office and have a chat. Because of Mohawk I got to travel to Boulder, Colorado (look it up, it's not a huge town) to internship at Crispin Porter + Bogusky. At the time, they were at the very top of the ad agency ladder. Over 4,000 people applied to get in there from all around the world, and somehow, I got accepted. Cool. After learning a lot there and having a great time, I came back to Toronto where I worked for Saatchi + Saatchi, Lowe Roche, TBWA, Juniper Park, and currently DS+P. It has been a crazy time. I think my favourite part about working in advertising is the fact that it really is something different every single day. There are many, many challenges - but that makes it fun.

Kelly Finnamore, Graduate 2011