Advertising and Marketing Communications Management - 652
OSAP Eligible
Overview
Offered in a hybrid delivery model
Classes reflect what advertising agencies are doing in the industry. Some days you will attend classes face-to-face and others you will attend virtually.
Program Highlights
- The program is well-recognized by industry professionals locally and nationally.
- Specialize after the first year in a creative or strategy stream.
- Interview industry professionals, tour agencies, participate in mock interviews, and build your portfolio.
- Grads from our program can easily find work in advertising agencies of all sizes.
- Mohawk Advertising grads work in a variety of roles such as Art Direction, Copywriting, Strategic Planning, Account Management, Project Management, Media Planning and Media Buying, and Studio production.
What you'll learn
- The fundamentals of strategic and conceptual thinking for developing powerful advertising campaigns from start to finish.
- Art direction, copywriting, layout design, basics of photography, graphic design, UX app prototyping, and idea generation techniques.
- Account and project management, strategic media planning and execution.
- How to professionally present materials to real clients.
- An understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.
View the Exceptions Calendar for start dates and semester break information.
Program Length
3 academic years (periods of 8 months)
Admission
Admission
- OSSD or equivalent (Mohawk Academic Upgrading, GED) including:
-
- Grade 12 English, C or U or equivalent
- Excellent reading and writing skills are recommended
Options are available for mature applicants.
Don't have the necessary requirements?
Language Requirements for Applicants with English as a Second Language
- See below for accepted equivalents for Grade 12 English:
- Successful completion of the GAS-English for Academic Purposes (478) program
- TOEFL minimum score of 550 (80 Internet based)
- or IELTS Academic minimum score of 6.0 overall with no band less than 5.5
- More information about acceptable certificates, can be found on the International Admission Requirements
Applicants whose first language is not English will be required to demonstrate proficiency in English.
Tuition and Fees
Tuition and Fees
2024 - 2025 Domestic Tuition and Fees
| Description | Semester 1 | Semester 2 |
|---|---|---|
| Compulsory Ancillary Fees | $881.96 | $785.16 |
| Co-op Fees | N/A | N/A |
| Compulsory Program Fees | $0.00 | $0.00 |
| Domestic Tuition | $1,354.04 | $1,354.04 |
| Total Domestic Charges Per Semester | $2,236.00 | $2,139.20 |
| Total 1st Year Fees | $4,375.20 | |
Above fees based on full-time September program start date. Contact Student Services to confirm fees for other start dates or semesters.
- Full Cost Breakdown
- Explore payment options
- Book costs for your program can be found through the Campus Store
- You will also be required to purchase a laptop (or personal computer, where deemed appropriate). Additional program-specific software and hardware may also be required. Full details will be provided in your classes or at your orientation. This is an additional cost (above tuition/ancillary fees and textbooks).
2024 - 2025 International Tuition and Fees
| Description | Semester 1 | Semester 2 |
|---|---|---|
| Total Tuition & Ancillary Fee | $8,525.00 | $8,525.00 |
| Co-op Fees | N/A | N/A |
| Program Compulsory Fees | $0.00 | $0.00 |
| International Tax Recovery | $450.00 | $375.00 |
| Total International Per Semester | $8,975.00 | $8,900.00 |
| Total 1st Year Fees | $17,875.00 | |
If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.
- Explore payment options
- Book costs for your program can be found through the Campus Store
- You will also be required to purchase a laptop (or personal computer, where deemed appropriate). Additional program-specific software and hardware may also be required. Full details will be provided in your classes or at your orientation. This is an additional cost (above tuition/ancillary fees and textbooks).
Additional Information
Financial Assistance
Financial Assistance
When it comes to paying for your education, investing in your future can be more affordable than you think. A Mohawk education is one of the most cost-effective means of acquiring the skills and knowledge you need to have a prosperous and rewarding career.
As you start on your chosen career path, it's important to have a realistic set of expectations regarding the expenses associated with attending college. In addition to your tuition fees, you will also need to budget for books, supplies, housing, and other related living expenses. You may be able to supplement your income and savings with scholarships, bursaries, or loans. It pays to do some research into what types of financial assistance you may qualify for.
Available Financial Assistance Resources:
- OSAP Eligible. Learn about Ontario Student Assistance Program - OSAP (domestic students only)
- Working on Campus
- Additional Sources of Funding
- Financial Assistance Home Page
Apply for Awards:
By submitting a Scholarships and Bursaries Application every semester, students have access to over $3 million in Mohawk College scholarships, bursaries and Ministry-partnered funding to help meet their financial needs.
Financial Literacy:
Whether saving for school, sticking to a budget, or planning for a major purchase, financial literacy affects us all. That's why Mohawk College is dedicated to helping students improve their financial literacy and become more confident in managing their money.
- Complete the free online Money Matters Module to earn Co-Curricular Credit!
- Financial Resources and Calculators
Program of Studies
Course Overview & Descriptions
Click on the course title for a course description.
Experiential Learning
Experiential Learning
How you'll gain skills
- Test and apply course concepts through current software in our computer labs
- Participate in national and international awards competitions.
- Work with real clients in The Agency, Mohawk’s student-run advertising agency.
- Participate in a seven-week field placement.
Field Placement
A field placement is intended to give students hands-on experience in the workplace. After successful completion of all required courses, students complete a mandatory 245-hour placement in their final semester. The successful completion of the field placement is required for graduation. Please visit the Centre for Experiential Learning for more information on the field placement for this program.
Learn about The Agency
The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.
All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.
The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates.
Learning Outcomes
Learning Outcomes
Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.
In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.
Career Opportunities
Career Opportunities
Your future career options
- Advertising Strategist
- Account Manager
- Art Director
- Copywriter
- Production and Studio Specialist
- Public Relations/Direct Marketing/Web Specialist
- Promotions and Event Specialist
- Community Manager
- Project Manager
- Media Buyer
- Media Strategist
- Strategist
Where you could work includes:
- Advertising Agencies
- Client Side Marketing Departments
- Print, Broadcast or Digital Media
Educational Pathways
Educational Pathways
Pathways to Mohawk
If you've successfully taken a course at another post-secondary institution, you may be able to earn course exemptions toward your credential here at Mohawk.
If you have successfully completed one of the following programs at Mohawk, you may be eligible to receive transfer credit in this program. To start a new program at Mohawk, you must apply via ontariocolleges.ca.
Transfer from
You can transfer to the Advertising and Marketing Communications Management - 652 from the following programs:
Pre-Media and Entertainment
Art and Design Foundations
Business - Marketing
Photography - Still and Motion
General Arts and Science Diploma (University Transfer)
Graphic Design
Receiving Program
Advertising and Marketing Communications Management
Transfer to
You can transfer from the Advertising and Marketing Communications Management - 652 to the following programs:
Public Relations - Corporate Communications
Credit transfer agreements have been arranged to make it easier for students to move from Mohawk to another institution.
Transfer From Advertising and Marketing Communications Management To
Davenport University
6191 Kraft Ave SE
Grand Rapids, MI 49512
United States
Bachelor of Business Administration – Marketing
6191 Kraft Ave SE
Grand Rapids, MI 49512
United States
Robert Gordon University
Garthdee House, Garthdee Road
Garthdee/Aberdeen
AB10 7QB
United Kingdom
BA (Hons) Events Management
BA (Hons) Fashion Management
BA (Hons) International Hospitality Management
BA (Hons) International Tourism Management
BA (Hons) Management with Marketing
BA (Hons) Media
Garthdee House, Garthdee Road
Garthdee/Aberdeen
AB10 7QB
United Kingdom
Technological University of the Shannon
University Road
Athlone
Co. Westmeath
N37 HD68
Ireland
Bachelor of Arts (Honours) Creative Media and Design
University Road
Athlone
Co. Westmeath
N37 HD68
Ireland
Mohawk College makes every effort to ensure the accuracy of each transfer opportunity. Please note that changes may occur in program offerings, admission requirements, and transfer credits granted by the receiving institutions. We advise all students to check with the receiving institution directly for the most up-to-date information.
Don’t see what you’re looking for? Search ONTransfer.ca for more pathways with Ontario public colleges and universities.
Mohawk College makes no warranty or endorsement of material contained within links to external websites, nor does the College assume any responsibility for the linked website or its contents.
Additional Information
Additional Information
Do I need a laptop for classes?
Not really, but that would be personal preference. The College is wireless, and has many open access computer labs and areas. However many students like to use laptops or tablets to take notes or access eLearn. Some instructors will have specific rules or guidelines on laptop use in class.
Mac or PC?
In the Advertising and Marketing Communications Management program, we use both. Our primary computer labs are equipped with Macs, but they are dual platform: they run platforms for Apple and Windows. In the first semester of our program, we are pretty much focused on the Windows platform. We move into Creative Suite, including InDesign, Photoshop and Illustrator in the second semester. Students that select to focus on Creative stream as of Year Two often prefer the Apple hardware.
I'm choosing Creative stream in my second year... Mac or PC?
Again, it's personal preference. A few years ago, the challenge with Apple products is that they were very specialized to creative business focus. Now, Apple products have penetrated the home market. You are more likely than not to be using iPods, iPads and other Apple products in your home. Buy what you prefer. Many of our creative students WILL invest in a Macbook product as it is portable, can be used in class and between classes. Students with regular personal access to the creative software programs tend to excel faster because of ease-of-use and frequency of use.
There doesn't seem to be a posted cost for textbooks in this program; how come?
Textbook needs in our program are quite low. Some of our service courses (courses in our Program of Studies, but offered across many programs) might require textbooks. Marketing 1 is an example of this. However there are only a couple of textbooks required in our program in our core courses. One textbook for Account Management is used across three years and is readily available "used".
Do I get a degree in this program?
We are an advanced diploma program.
Do you have articulation agreements? Can I work towards a degree?
Yes, we have a strong articulation agreement with Griffith University in Australia where you can earn a degree in just over a year. Other agreements are posted on the Mohawk College website, under Articulations. Credits towards degrees vary from university to university. Domestic (Canadian) universities tend to offer fewer credits towards their degrees than International universities do.
I've come from another college/university... can I get advanced standing?
Depends on where you are coming from. If you have been in an Advertising program at another college, you will probably receive significant credits but might need to complete credits in our first year still. Your transcripts are evaluated on a case-by-case, or course-by-course basis by the Program Coordinator when you apply.
Is there a fast-track option? I don't want to stay for the full three years... how about an early-exit option?
At present there are no fast-track or early-exit options in our program. You are here for three years. At present there is only one intake...September.
Do people get JOBS with this diploma?
They certainly do! Have a look at our grad profile link. Great career opportunities.
Faculty
Program Coordinator
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Contact our Admissions advisors for help with your application.
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Phone: 1-905-575-2254
*Not all programs are international eligible. Please see our programs available for international students.
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Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.
Do you have a project for our students?
If you or your organization has a marketing communications project that might be suitable for our students, please apply below. We will respond to you as soon as we can. Please note that we do not accept applications made directly to faculty or program coordinators. If you have any questions please contact theagency@mohawkcollege.ca
Program Coordinator
Canadian Domestic Students
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