Advertising and Marketing Communications Management - 652
Overview
Program Highlights
- Program is well-recognized by industry professionals locally and nationally.
- Specialize after first year in a creative or business stream.
- Interview industry professionals, tour agencies, participate in mock interviews and build your portfolio.
- Grads from our program can easily find work in advertising agencies of all sizes. You’ll find Mohawk Advertising and Marketing Communications Management grads working in Media Planning and Media Buying, Account Management, Project Management, Print Production, Studio production and assembly, and in Creative Departments as Art Directors and Copywriters.
What you'll learn
- The fundamentals of strategic and conceptual thinking for developing powerful advertising campaigns from start to finish.
- Art direction, copywriting, layout design, basics of photography, graphic design, UX app prototyping and idea generation techniques.
- Account and project management, strategic media planning and execution.
- How to professionally present materials to real clients.
- An understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.
View the Exceptions Calendar for start dates and semester break information.
Program Length
3 academic years (periods of 8 months)
Important Academic Dates
What makes Mohawk College one of Canada’s top ad schools?
Watch this student-produced video where our faculty and students talk about the program and what sets it above.
Explore our many videos, online resources and program options within the Open House Plus website.
We’re here for you to support applications and admissions by providing online and virtual service.
Applied and have questions?
The admissions team is available to help, you can contact them via Admissions or by phone at 1-844-767-6871.
Haven’t applied and need help?
Contact us or phone 905-575-2460.
Program delivery
Learn more about virtual and remote learning and how programs will be delivered.
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Admission
Admission
- OSSD or equivalent (Mohawk Academic Upgrading, GED) including:
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- Grade 12 English, C or U or equivalent
- Excellent reading and writing skills are recommended
Options are available for mature applicants.
Don't have the necessary requirements?
Language Requirements for International Students:
- See below for accepted equivalents for Grade 12 English:
- Successful completion of GAS-EAP (478) Program Level 8
- TOEFL minimum score of 550 (80 Internet based)
- or IELTS Academic minimum score of 6.0 overall with no band less than 5.5
- More information about acceptable certificates, can be found on the International Admission Requirements
Applicants whose first language is not English will be required to demonstrate proficiency in English. Options are available for mature applicants.
Tuition and Fees
Tuition and Fees
2021 - 2022 Domestic Tuition and Fees
| Description | Semester 1 | Semester 2 |
|---|---|---|
| Compulsory Ancillary Fees | $831.02 | $712.05 |
| Co-op Fees | N/A | N/A |
| Compulsory Program Fees | $0.00 | $0.00 |
| Domestic Tuition | $1,354.04 | $1,354.04 |
| Total Domestic Charges Per Semester | $2,185.06 | $2,066.09 |
| Total 1st Year Fees | $4,251.15 | |
Above fees based on full-time September program start date. Contact Student Services to confirm fees for other start dates or semesters.
- Awards: Scholarships and Bursaries
OSAP Eligible. Learn about Ontario Student Assistance Program (OSAP).- Full Cost Breakdown
2021 - 2022 International Tuition and Fees
| Description | Semester 1 | Semester 2 |
|---|---|---|
| Total Tuition & Ancillary Fee | $8,095.00 | $8,095.00 |
| Co-op Fees | N/A | N/A |
| Program Compulsory Fees | $0.00 | $0.00 |
| International Tax Recovery | $450.00 | $375.00 |
| Total International Per Semester | $8,545.00 | $8,470.00 |
| Total 1st Year Fees | $17,015.00 | |
- International Scholarships and Bursaries
- OSAP not eligible for International Students
- Full Cost Breakdown
If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.
Additional Information
- Financial Assistance
- View the Additional Information Tab for any additional costs
Program of Studies
Course Overview & Descriptions
Click on the course title for a course description.
Experiential Learning
Experiential Learning
How you'll gain skills
- Test and apply course concepts through current software in our computer labs
- Participate in national and international awards competitions.
- Work with real clients in The Agency, Mohawk’s student-run advertising agency.
- Participate in a seven-week field placement.
Field Placement
- Third-year runs for a full fall semester of 14 weeks, followed by a winter semester of seven weeks. After successful completion of all required courses, students complete a mandatory seven week unpaid field placement in their final semester
- Students are responsible for sourcing their own field placement
- The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates
Visit the Advertising and Marketing Communications Management Student Placement Program page for information on the field placement opportunities for this program!
Learn about The Agency
The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.
All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.
The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates.
Learning Outcomes
Learning Outcomes
Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.
In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.
Career Opportunities
Career Opportunities
Your future career options
- Advertising Strategist
- Account Manager
- Art Director
- Copywriter
- Production and Studio Specialist
- Public Relations/Direct Marketing/Web Specialist
- Promotions and Event Specialist
- Community Manager
- Project Manager
- Media Buyer
- Media Strategist
- Strategist
Where you could work includes:
- Advertising Agencies
- Client Side Marketing Departments
- Print, Broadcast or Digital Media
Pathways
Opportunities
Educational Pathways
Pathways to Mohawk
If you've successfully taken a course at another post-secondary institution, you may be able to earn course exemptions toward your credential here at Mohawk.
Pathways within Mohawk
If you have successfully completed one of the following programs at Mohawk, you may be eligible to receive transfer credit in this program. *
- Pre-Media Entertainment
- Art and Design Foundations
- Business - Marketing
- Photography - Still and Motion
- General Arts and Science (University Transfer)
- Graphic Design
We offer a diverse range of programs to further your studies within Mohawk following completion of this program. *
This Pathways map shows how the identified program can lead to future program choices within Mohawk.
Pathways beyond Mohawk
Earn a degree:
- Davenport University - Bachelor of Business Administration, Marketing
- Griffith University - Bachelor of Public Relations and Communications
- Robert Gordon University - Bachelor of Arts - Events Management, Fashion Management, International Hospitality Management, International Tourism Management, Management with Marketing, or Media
- Technological University of the Shannon - Bachelor of Arts (Honours), Creative Media and Design
See ontransfer.ca for additional opportunities at other colleges or universities in Ontario.
Search the Mohawk Transfer Database for opportunities outside of Ontario.
Faculty
Program Coordinator
Contact Us
Contact us
Domestic Canadian Students
Contact Student Recruitment
Haven’t applied yet and have questions?
Contact our Student Recruitment team for information on programs, how to apply, and more.
Contact Admissions
Contact our Admissions advisors for help with your application.
Contact Admissions
Phone: 1-844-767-6871
International Students
Contact International Student Recruitment
Contact our International Student Recruitment team for information on programs, how to apply, and student life.
Contact International
Email: intl.representatives@mohawkcollege.ca
Phone: 1-905-575-2254
Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Brazil: 0800-022-7408
Philippines: 180011102544
Contact International Admissions
Contact our Admissions advisors for help with your application.
Contact International Admissions
Phone: 1-905-575-2254
*Not all programs are international eligible. Please see our programs available for international students.
Accessible Learning Services
Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.
Do you have a project for our students?
If you or your organization has a marketing communications project that might be suitable for our students, please apply below. We will respond to you as soon as we can. Please note that we do not accept applications made directly to faculty or program coordinators. If you have any questions please contact theagency@mohawkcollege.ca
Program Coordinator
Student Success Advisors
Student Success Advisors
Student Success Advisors assist current students to transition to college life, co-creating an academic success plan, advice on course selection, changing programs, or referrals to specialized support services. If you need help applying to Mohawk, contact Admissions (for International Students, please contact International Admissions).
