Advertising and Marketing Communications Management - 652

Ontario College Advanced Diploma
Three years
Specialize in the creative or business stream, experience working with real-world clients and join the ranks of award-winning alumni.

Program Highlights

  • Program is well-recognized by industry professionals locally and nationally.
  • Specialize after first year in a creative or business stream.
  • Interview industry professionals, tour agencies, participate in mock interviews and build your portfolio.
  • Grads from our program can easily find work in advertising agencies of all sizes. You’ll find Mohawk Advertising and Marketing Communications Management grads working in Media Planning and Media Buying, Account Management, Project Management, Print Production, Studio production and assembly, and in Creative Departments as Art Directors and Copywriters.

What you'll learn

  • The fundamentals of strategic and conceptual thinking for developing powerful advertising campaigns from start to finish.
  • Art direction, copywriting, layout design, basics of photography, graphic design, UX app prototyping and idea generation techniques.
  • Account and project management, strategic media planning and execution.
  • How to professionally present materials to real clients.
  • An understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.

View the Exceptions Calendar for start dates and semester break information.

Program Length

3 academic years (periods of 8 months)

What makes Mohawk College one of Canada’s top ad schools?

Watch this student-produced video where our faculty and students talk about the program and what sets it above.

Explore our many videos, online resources and program options within the Open House Plus website.

We’re here for you to support applications and admissions by providing online and virtual service.


Applied and have questions?
The admissions team is available to help, you can contact them via Admissions or by phone at 1-844-767-6871.


Haven’t applied and need help?
Contact us or phone 905-575-2460.

Program delivery

Learn more about virtual and remote learning and how programs will be delivered.



    • Grade 12 English, C or U or equivalent
  • Excellent reading and writing skills are recommended

Options are available for mature applicants.

Don't have the necessary requirements?

Language Requirements for International Students:

  • See below for accepted equivalents for Grade 12 English:

Applicants whose first language is not English will be required to demonstrate proficiency in English. Options are available for mature applicants.

Tuition and Fees

2021 - 2022 Domestic Tuition and Fees

Description Semester 1 Semester 2
Compulsory Ancillary Fees $831.02 $712.05
Co-op Fees N/A N/A
Compulsory Program Fees $0.00 $0.00
Domestic Tuition $1,354.04 $1,354.04
Total Domestic Charges Per Semester $2,185.06 $2,066.09
Total 1st Year Fees $4,251.15

Above fees based on full-time September program start date. Contact Student Services to confirm fees for other start dates or semesters.

2021 - 2022 International Tuition and Fees

Description Semester 1 Semester 2
Total Tuition & Ancillary Fee $8,095.00 $8,095.00
Co-op Fees N/A N/A
Program Compulsory Fees $0.00 $0.00
International Tax Recovery $450.00 $375.00
Total International Per Semester $8,545.00 $8,470.00
Total 1st Year Fees $17,015.00

If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.

Additional Information

Course Overview & Descriptions

Click on the course title for a course description.

Experiential Learning

How you'll gain skills

  • Test and apply course concepts through current software in our computer labs
  • Participate in national and international awards competitions.
  • Work with real clients in The Agency, Mohawk’s student-run advertising agency.
  • Participate in a seven-week field placement.

Field Placement

  • Third-year runs for a full fall semester of 14 weeks, followed by a winter semester of seven weeks. After successful completion of all required courses, students complete a mandatory seven week unpaid field placement in their final semester
  • Students are responsible for sourcing their own field placement
  • The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates

Visit the Advertising and Marketing Communications Management Student Placement Program page for information on the field placement opportunities for this program!

Learn about The Agency


the agency

The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.

All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.

Learn more about The Agency

The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates.

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Career Opportunities

Your future career options

  • Advertising Strategist
  • Account Manager
  • Art Director
  • Copywriter
  • Production and Studio Specialist
  • Public Relations/Direct Marketing/Web Specialist
  • Promotions and Event Specialist
  • Community Manager
  • Project Manager
  • Media Buyer
  • Media Strategist
  • Strategist

Where you could work includes:

  • Advertising Agencies
  • Client Side Marketing Departments
  • Print, Broadcast or Digital Media


Educational Pathways


Pathways to Mohawk 

If you've successfully taken a course at another post-secondary institution, you may be able to earn course exemptions toward your credential here at Mohawk.

Pathways within Mohawk

If you have successfully completed one of the following programs at Mohawk, you may be eligible to receive transfer credit in this program. *

We offer a diverse range of programs to further your studies within Mohawk following completion of this program. * 

This Pathways map shows how the identified program can lead to future program choices within Mohawk.


Pathways beyond Mohawk

Earn a degree:

See for additional opportunities at other colleges or universities in Ontario.

Search the Mohawk Transfer Database for opportunities outside of Ontario.

Contact us

Domestic Canadian Students

Contact Student Recruitment
Haven’t applied yet and have questions?
Contact our Student Recruitment team for information on programs, how to apply, and more.

Contact Admissions
Contact our Admissions advisors for help with your application.
Contact Admissions
Phone: 1-844-767-6871

International Students

Contact International Student Recruitment
Contact our International Student Recruitment team for information on programs, how to apply, and student life.
Contact International
Phone: 1-905-575-2254
Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Brazil: 0800-022-7408
Philippines: 180011102544

Contact International Admissions
Contact our Admissions advisors for help with your application.
Contact International Admissions
Phone: 1-905-575-2254

*Not all programs are international eligible. Please see our programs available for international students.

Accessible Learning Services

Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.

Do you have a project for our students?

If you or your organization has a marketing communications project that might be suitable for our students, please apply below. We will respond to you as soon as we can. Please note that we do not accept applications made directly to faculty or program coordinators. If you have any questions please contact

Apply for Student Support

Program Coordinator

Student Success Advisors

Student Success Advisors

  • Student Success Advisors assist current students to transition to college life, co-creating an academic success plan, advice on course selection, changing programs, or referrals to specialized support services. If you need help applying to Mohawk, contact Admissions (for International Students, please contact International Admissions).

    Hayley Hopkins

Canadian Domestic Students

Fennell Campus (FF)
Sep 2022


Explore Related Careers



Have questions about applying?

Custom viewbook

Create your own custom viewbook and personalize your Mohawk experience.

Build your viewbook now

Default image

On March 1st, 2016, I became an official employee of Bensimon Byrne. In that time, I've worked on a bit of everything. I mounted some things for the Liberal campaign, I created a logo for Mattamy Homes, I helped create some pitch decks for different clients, did some work on Scotiabank, and got to learn a lot about the kind of teamwork and effort that goes into getting all these things out, winning awards and new clients. Although I work a lot with InDesign and Illustrator, a big part of my work is also Powerpoint. I know it's not the most glamorous of programs, and at first I didn't think it would be something I ever did outside of school, but it wound up being a big asset for me. I'm one of few people in the Bensimon Byrne studio who work with it and who know its ins and outs, which means that I get a variety of clients to work on. As far as Mohawk goes, I credit the faculty and my classmates with a lot of my growth and development in this industry. They all fostered a great environment and I was happy to go to school early or stay late because of them. Though it wasn't always smiles and laughs, I really learned (and continue to learn) so much from the people I met through this program.

Sabrina Henderson, Graduate 2015

Default image

I started as an intern at Mindshape Creative Brand Marketing agency located in Oakville. The agency was rather small with approximately 12 people- therefore; it was an all hands on deck kind of situation. This is how you learn how to manage a client and exceed their expectations at a fast pace. I learned more from this small agency then I would in the big city by digging deep into brainstorm session right to final execution. After my internship was over I was offered a full time gig as an account coordinator. Over a year and half later I now have my own clients, as well as have the opportunity to work on some of our other great clients such as Ford, Mother Parkers, Kruger Products, Credit Union Central of Canada, CGC and more. Since I began working for Mindshape, we have grown immensely. We now employ more than 25 people and have ever-growing client relationships. So if you are looking for a big job in perhaps a little city - it's possible. The professors at Mohawk will be sure to help you find a job that is a right fit for you-they did for me!

Desiree Boucher, Graduate 2014

Default image

I've worked in gas stations, call centres, and kitchens. I've woke up with knots in my stomach dreading a 12 hour shift at a factory. I've worked so many jobs in my lifetime you'd think I was the Highlander, and I've hated every single one of them. Today, I woke up excited to go into work. I love advertising. If you stick with it, work hard, and get extremely lucky, you might love it too.

Luke Skineer, Graduate 2012

Default image

Our professors were great because they offered new challenges every single day, but they also supported us however they could. We didn't have to send an email and wait a week to get a response. Instead, we could just walk into their office and have a chat. Because of Mohawk I got to travel to Boulder, Colorado (look it up, it's not a huge town) to internship at Crispin Porter + Bogusky. At the time, they were at the very top of the ad agency ladder. Over 4,000 people applied to get in there from all around the world, and somehow, I got accepted. Cool. After learning a lot there and having a great time, I came back to Toronto where I worked for Saatchi + Saatchi, Lowe Roche, TBWA, Juniper Park, and currently DS+P. It has been a crazy time. I think my favourite part about working in advertising is the fact that it really is something different every single day. There are many, many challenges - but that makes it fun.

Kelly Finnamore, Graduate 2011