Advertising and Marketing Communications Management - 652

Ontario College Advanced Diploma
Three years
OSAP Checkmark OSAP Eligible
Specialize in the creative or business stream, experience working with real-world clients and join the ranks of award-winning alumni.

Offered in a hybrid delivery model
Classes will reflect what advertising agencies are doing in the industry. Some days you will attend classes physically and others you will attend virtually. 

Program Highlights

  • Program is well-recognized by industry professionals locally and nationally.
  • Specialize after first year in a creative or business stream.
  • Interview industry professionals, tour agencies, participate in mock interviews and build your portfolio.
  • Grads from our program can easily find work in advertising agencies of all sizes. You’ll find Mohawk Advertising and Marketing Communications Management grads working in Media Planning and Media Buying, Account Management, Project Management, Print Production, Studio production and assembly, and in Creative Departments as Art Directors and Copywriters.

What you'll learn

  • The fundamentals of strategic and conceptual thinking for developing powerful advertising campaigns from start to finish.
  • Art direction, copywriting, layout design, basics of photography, graphic design, UX app prototyping and idea generation techniques.
  • Account and project management, strategic media planning and execution.
  • How to professionally present materials to real clients.
  • An understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.

View the Exceptions Calendar for start dates and semester break information.

Faculty Spotlight: Jef Petrossi


Program Length

3 academic years (periods of 8 months)

What makes Mohawk College one of Canada’s top ad schools?

Watch this student-produced video where our faculty and students talk about the program and what sets it above.

Raf's Cast Podcast

Featured podcast: Raf's Cast - Tales from MohawkAd

Creative stories and secrets on how to break into the ad industry. Hosted by Rafael Peixoto Ferreira, program faculty. Available on most podcast platforms, including:

We're here to help

We’re here for you to support applications and admissions by providing online and virtual service.


Applied and have questions?
The admissions team is available to help, you can contact them via Admissions or by phone at 1-844-767-6871.


Haven’t applied and need help?
Contact us or phone 905-575-2460.

Take a virtual campus tour

Explore Mohawk College from the comfort of home! Our virtual campus tours provide a guided visit of our buildings, labs, services, classrooms and athletic and recreation centre.


Start your virtual tour​!

Program delivery

Learn about program delivery terms.


Please note: in-person, virtual, and hybrid classes vary according to the program and some programs may be in-person only. Refer to the Program Overview for more information.



    • Grade 12 English, C or U or equivalent
  • Excellent reading and writing skills are recommended

Options are available for mature applicants.

Don't have the necessary requirements?

Language Requirements for Applicants with English as a Second Language

Applicants whose first language is not English will be required to demonstrate proficiency in English.

Tuition and Fees

2023 - 2024 Domestic Tuition and Fees

DescriptionSemester 1Semester 2
Compulsory Ancillary Fees$864.60$758.46
Co-op FeesN/AN/A
Compulsory Program Fees$0.00$0.00
Domestic Tuition$1,354.04$1,354.04
Total Domestic Charges Per Semester$2,218.64$2,112.50
Total 1st Year Fees$4,331.14

Above fees based on full-time September program start date. Contact Student Services to confirm fees for other start dates or semesters.

2023 - 2024 International Tuition and Fees

DescriptionSemester 1Semester 2
Total Tuition & Ancillary Fee$8,355.00$8,355.00
Co-op FeesN/AN/A
Program Compulsory Fees$0.00$0.00
International Tax Recovery$450.00$375.00
Total International Per Semester$8,805.00$8,730.00
Total 1st Year Fees$17,535.00

If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.

Additional Information

Financial Assistance

When it comes to paying for your education, investing in your future can be more affordable than you think. A Mohawk education is one of the most cost-effective means of acquiring the skills and knowledge you need to have a prosperous and rewarding career. 

As you start on your chosen career path, it's important to have a realistic set of expectations regarding the expenses associated with attending college. In addition to your tuition fees, you will also need to budget for books, supplies, housing, and other related living expenses. You may be able to supplement your income and savings with scholarships, bursaries, or loans. It pays to do some research into what types of financial assistance you may qualify for.

Available Financial Assistance Resources:

Apply for Awards:

By submitting a Scholarships and Bursaries Application every semester, students have access to over $3 million in Mohawk College scholarships, bursaries and Ministry-partnered funding to help meet their financial needs.

Financial Literacy and Money Coaching:

Whether saving for school, sticking to a budget, or planning for a major purchase, financial literacy affects us all. That's why Mo' Money is committed to helping our students improve their money skills and become more confident with their money.

Course Overview & Descriptions

Click on the course title for a course description.

Experiential Learning

How you'll gain skills

  • Test and apply course concepts through current software in our computer labs
  • Participate in national and international awards competitions.
  • Work with real clients in The Agency, Mohawk’s student-run advertising agency.
  • Participate in a seven-week field placement.

Field Placement

  • Third-year runs for a full fall semester of 14 weeks, followed by a winter semester of seven weeks. After successful completion of all required courses, students complete a mandatory seven week unpaid field placement in their final semester
  • Students are responsible for sourcing their own field placement
  • The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates

Visit the Advertising and Marketing Communications Management Student Placement Program page for information on the field placement opportunities for this program!

Learn about The Agency


the agency

The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.

All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.

Learn more about The Agency

The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates.

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Career Opportunities

Your future career options

  • Advertising Strategist
  • Account Manager
  • Art Director
  • Copywriter
  • Production and Studio Specialist
  • Public Relations/Direct Marketing/Web Specialist
  • Promotions and Event Specialist
  • Community Manager
  • Project Manager
  • Media Buyer
  • Media Strategist
  • Strategist

Where you could work includes:

  • Advertising Agencies
  • Client Side Marketing Departments
  • Print, Broadcast or Digital Media

Educational Pathways


Pathways to Mohawk 

If you've successfully taken a course at another post-secondary institution, you may be able to earn course exemptions toward your credential here at Mohawk.

If you have successfully completed one of the following programs at Mohawk, you may be eligible to receive transfer credit in this program.

Transfer from

You can transfer to the Advertising and Marketing Communications Management - 652 from the following programs:

Graphic Design

Fennell Campus (FF)
Ontario College Advanced Diploma

Receiving Program

Transfer to

You can transfer from the Advertising and Marketing Communications Management - 652 to the following programs:

Credit transfer agreements have been arranged to make it easier for students to move from Mohawk to another institution.

Transfer From Advertising and Marketing Communications Management To

Davenport University

Program Name
See below for Advertising and Marketing Communications Management pathways
Opportunity Details

Bachelor of Business Administration – Marketing


6191 Kraft Ave SE
Grand Rapids, MI 49512
United States

Robert Gordon University

Program Name
See below for Advertising and Marketing Communications Management pathways
Opportunity Details

BA (Hons) Events Management

BA (Hons) Fashion Management

BA (Hons) International Hospitality Management

BA (Hons) International Tourism Management

BA (Hons) Management with Marketing

BA (Hons) Media


Garthdee House, Garthdee Road
AB10 7QB
United Kingdom

Technological University of the Shannon

Program Name
See below for Advertising and Marketing Communications Management pathways
Opportunity Details

Bachelor of Arts (Honours) Creative Media and Design


University Road
Co. Westmeath
N37 HD68

Mohawk College makes every effort to ensure the accuracy of each transfer opportunity. Please note that changes may occur in program offerings, admission requirements, and transfer credits granted by the receiving institutions. We advise all students to check with the receiving institution directly for the most up-to-date information.

Don’t see what you’re looking for? Search for more pathways with Ontario public colleges and universities.

Mohawk College makes no warranty or endorsement of material contained within links to external websites, nor does the College assume any responsibility for the linked website or its contents.

Contact us

Domestic Canadian Students

Contact Student Recruitment
Haven’t applied yet and have questions?
Contact our Student Recruitment team for information on programs, how to apply, and more.

Contact Admissions
Contact our Admissions advisors for help with your application.
Contact Admissions
Phone: 1-844-767-6871

International Students

Contact International Student Recruitment
Contact our International Student Recruitment team for information on programs, how to apply, and student life.
Contact International
Phone: 1-905-575-2254
Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Brazil: 0800-022-7408
Philippines: 180011102544

Contact International Admissions
Contact our Admissions advisors for help with your application.
Contact International Admissions
Phone: 1-905-575-2254

*Not all programs are international eligible. Please see our programs available for international students.

Accessible Learning Services

Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.

Do you have a project for our students?

If you or your organization has a marketing communications project that might be suitable for our students, please apply below. We will respond to you as soon as we can. Please note that we do not accept applications made directly to faculty or program coordinators. If you have any questions please contact

Apply for Student Support

Program Coordinator

Canadian Domestic Students

Fennell Campus (FF)
Sep 2024
Jan 2025

International Students

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On March 1st, 2016, I became an official employee of Bensimon Byrne. In that time, I've worked on a bit of everything. I mounted some things for the Liberal campaign, I created a logo for Mattamy Homes, I helped create some pitch decks for different clients, did some work on Scotiabank, and got to learn a lot about the kind of teamwork and effort that goes into getting all these things out, winning awards and new clients. Although I work a lot with InDesign and Illustrator, a big part of my work is also Powerpoint. I know it's not the most glamorous of programs, and at first I didn't think it would be something I ever did outside of school, but it wound up being a big asset for me. I'm one of few people in the Bensimon Byrne studio who work with it and who know its ins and outs, which means that I get a variety of clients to work on. As far as Mohawk goes, I credit the faculty and my classmates with a lot of my growth and development in this industry. They all fostered a great environment and I was happy to go to school early or stay late because of them. Though it wasn't always smiles and laughs, I really learned (and continue to learn) so much from the people I met through this program.

Sabrina Henderson, Graduate 2015

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I started as an intern at Mindshape Creative Brand Marketing agency located in Oakville. The agency was rather small with approximately 12 people- therefore; it was an all hands on deck kind of situation. This is how you learn how to manage a client and exceed their expectations at a fast pace. I learned more from this small agency then I would in the big city by digging deep into brainstorm session right to final execution. After my internship was over I was offered a full time gig as an account coordinator. Over a year and half later I now have my own clients, as well as have the opportunity to work on some of our other great clients such as Ford, Mother Parkers, Kruger Products, Credit Union Central of Canada, CGC and more. Since I began working for Mindshape, we have grown immensely. We now employ more than 25 people and have ever-growing client relationships. So if you are looking for a big job in perhaps a little city - it's possible. The professors at Mohawk will be sure to help you find a job that is a right fit for you-they did for me!

Desiree Boucher, Graduate 2014

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Our professors were great because they offered new challenges every single day, but they also supported us however they could. We didn't have to send an email and wait a week to get a response. Instead, we could just walk into their office and have a chat. Because of Mohawk I got to travel to Boulder, Colorado (look it up, it's not a huge town) to internship at Crispin Porter + Bogusky. At the time, they were at the very top of the ad agency ladder. Over 4,000 people applied to get in there from all around the world, and somehow, I got accepted. Cool. After learning a lot there and having a great time, I came back to Toronto where I worked for Saatchi + Saatchi, Lowe Roche, TBWA, Juniper Park, and currently DS+P. It has been a crazy time. I think my favourite part about working in advertising is the fact that it really is something different every single day. There are many, many challenges - but that makes it fun.

Kelly Finnamore, Graduate 2011