Public Relations - 166
Do you have a passion for writing? A talent for communicating? Public Relations training could be for you.
In our digital online global society, maintaining open and effective communications between corporations, governments, organizations and their public demands highly-trained public relations practitioners. We will cover a lot of ground over two semesters, beyond just PR strategies and tactics. You will learn best practice in:
- social media and digital communications
- digital publishing
- media relations management
- issues and crisis communication
- public relations event planning and execution, to name a few
Let your writing and communication skills shine through hands-on experiential learning in environments designed to simulate industry experience.
Public relations students begin receiving hands-on experience as early as week two, ensuring a well-rounded learning opportunity through:
- community based client work based out of our in-house full service communications agency – The Agency
- an unpaid 140 hours field placement in an industry setting, taken anytime through the two-semester program
- networking and learning from industry leaders through our guest speaking series, informational interviews, mock job interviews, and strong relationships with partners from the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC)
You will graduate with a portfolio of materials and projects that demonstrate your ability to function at a professional level. Some students even find their first job in the field from connections made through our vast industry connections.
What You'll Learn
- Formulate PR strategies and execute tactics in corporate and not-for-profit communications.
- Learn to use social and digital media in PR planning and execution.
- Explore media relations, electronic publishing, crisis communications and advertising.
- Acquire expertise in PR analysis and planning.
- Write professional-level public relations materials.
- Develop visually creative materials to meet PR objectives.
- Plan and execute an event.
- Learn the principles of fundraising and execute a fundraising activity.
- Receive an introduction to the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
- Work with a team of classmates on organizational communications challenges.
1 academic year (period of 8 months)
View the Exceptions Calendar for start dates and semester break information.
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Student Experiences and Testimonials 2020-21
- University Degree or College Diploma (two-year or longer) in a related area of study (as determined by the College), OR an acceptable combination of related work experience and postsecondary education (as determined by the College)
- Postsecondary transcripts, indicating courses completed to date, must be submitted at the time of application
Proof of English proficiency for applicants where English is not their first language must be submitted to Ontario Colleges
- Bring Your Own Device (BYOD) is required. Please see Laptop Requirements under Additional Information.
Language Requirements for International Students:
- IELTS Academic overall band of 6.5 with no band less than 6.0
- TOEFL iBT 88
- CAEL 70, no sub-test band score less than 60
- PTE Academic 58
- Mohawk College English Language Test (Accuplacer: Assessment for Success) aligned with CAEL Band
- Completion of level 8 of the General Arts and Science - English for Academic Purposes (GAS-EAP). Placement in the GAS-EAP program is determined by scores on an in-house English language test or TOEFL or IELTS
Brock University and Mohawk College collaboration
Brock University students can complete both a Bachelor of Arts in Business Communication Studies, or Bachelor of Arts in Media and Communication Studies at Brock, and a Public Relations Graduate Certificate at Mohawk in just 4 years of study. View Mohawk's Credit Transfer Agreements.
Tuition and Fees
2021 - 2022 Domestic Tuition and Fees
|Description||Semester 1||Semester 2|
Compulsory Ancillary Fees
Compulsory Program Fees
|Total Domestic Charges Per Semester||$4,501.68||$4,432.65|
|Total 1st Year Fees||$8,934.33|
Above fees based on full-time September program start date. Contact Student Services to confirm fees for other start dates or semesters.
- Awards: Scholarships and Bursaries
- OSAP Eligible. Learn about Ontario Student Assistance Program (OSAP).
- Full Cost Breakdown
2021 - 2022 International Tuition and Fees
|Description||Semester 1||Semester 2|
|Total Tuition & Ancillary Fee||$8,600.00||$8,600.00|
Program Compulsory Fees
|International Tax Recovery||$450.00||$375.00|
|Total International Charges Per Semester||$9,050.00||$8,975.00|
|Total 1st Year Fees||$18,025.00|
- International Scholarships and Bursaries
- OSAP not eligible for International Students
- Full Cost Breakdown
If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.
Course Overview & Descriptions
Click on the course title for a course description.
How you'll gain skills
- Client and community based projects in The Agency, Mohawk’s student-run advertising agency.
- Industry-based field placement in a public relations or communications setting.
- Explore academic content through field trips and site visits.
Students participate in an unpaid field placement consisting of 140 hours, completed during the academic year, prior to the end of second term.
Visit the Public Relations Program Student Placement Partnership page for information on the field placement opportunities for this program!
The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.
All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.
Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.
In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.
Your future career options
- Public Relations and Communications
- Social Media Communications
- Business Services to Management
- Economic Development Officers and Marketing Researchers and Consultants
Where you could work includes:
- Professional Organizations and Societies
- Government - Local, Municipal and Federal
- Other Not-For-Profits such as Education, Healthcare, Religious Organizations, Police, Libraries
- Public Relations Agencies
- Advertising/Marketing/ Promotional Agencies
- Sports and entertainment
- Fashion and lifestyle
- Event management
Opportunities for grads
- Pursue student memberships with the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
Pathways to Mohawk
If you've successfully taken a course at another post-secondary institution, you may be able to earn course exemptions toward your credential here at Mohawk.
Pathways within Mohawk
If you have successfully completed one of the following programs at Mohawk, you may be eligible to receive transfer credit in this program. *
- Advertising & Marketing Communications Management
- Broadcasting - Television & Communications Media
- Broadcasting - Radio
- Business - Marketing
- International Business Management
We offer a diverse range of programs to further your studies within Mohawk following completion of this program. *
This Pathways map shows how the identified program can lead to future program choices within Mohawk.
Pathways beyond Mohawk
Earn a degree:
- Brock University - Bachelor of Arts Communication Studies
- Queen Margaret University - MSc Strategic Communication and Public Relations
- Robert Gordon University - MSc Corporate Communications and Public Affairs
See ONTransfer for additional opportunities at other colleges or universities in Ontario.
Search the Mohawk Transfer Database for opportunities outside of Ontario.
The Public Relations Graduate Certificate Program is a laptop-based program. A laptop, meeting the following minimum system requirements, is needed for the first day of class - including all required software.
You can use this list to purchase a laptop at the retailer of your choice. We encourage you to compare prices and systems, and find the laptop that will suit your needs and current financial situation.
Domestic Canadian Students
Contact Student Recruitment
Haven’t applied yet and have questions?
Contact our Student Recruitment team for information on programs, how to apply, and more.
Contact our Admissions advisors for help with your application.
Contact International Student Recruitment
Contact our International Student Recruitment team for information on programs, how to apply, and student life.
Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Do you have a project for our students?
If you or your organization has a marketing communications project that might be suitable for our students, please apply below. We will respond to you as soon as we can. Please note that we do not accept applications made directly to faculty or program coordinators. If you have any questions please contact firstname.lastname@example.org