Public Relations - 166
Do you have a passion for writing? A talent for communicating? Public Relations training could be for you. In the technologically and sophisticated global society that we currently live in, the function of establishing and maintaining open and effective communications between corporations, governments, organizations and their public demands qualified, talented, highly-trained public relations practitioners.
At the end of the program, students should have developed a portfolio of materials and projects that demonstrate their ability to function at a professional level.
- Flexibility in completing a required industry-based field placement while simultaneously completing your studies.
- Experiential classroom and online learning environment instructed by industry professionals.
What You'll Learn
- Formulate PR strategies and execute tactics in corporate and not-for-profit communications.
- Learn to use social and digital media in PR planning and execution.
- Explore media relations, electronic publishing, crisis communications and advertising.
- Acquire expertise in PR analysis and planning.
- Write professional-level public relations materials.
- Develop visually creative materials to meet PR objectives.
- Plan and execute an event.
- Learn principles of fundraising.
- Receive an introduction to the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
- Working with a team of classmates on an organizational communications challenge.
1 academic year (period of 8 months)
View the Exceptions Calendar for start dates and semester break information.
Thinking about coming to Mohawk?
Attend a College Information Session to:
- Get help completing your application
- Learn more about what Mohawk has to offer
In the News
Public Relations Graduate Certificate student, Nicole Moll, discusses why she chose to further her studies at Queen Margaret University in Edinburgh and pursue an MSc in Strategic Communication and Public Relations.
Tuition and Fees
Tuition and Fees
2018 - 2019 Domestic Tuition and Fees
|Semester 1||Semester 2|
|Total Ancillary Fees||$670.02||$653.92|
|Mandatory Program Fees||$0.00||$0.00|
|Total Domestic Charges Per Semester||$4,804.02||$4,787.92|
|Total 1st Year Fees||$9,591.94|
Above fees based on full-time September program start date. Contact Student Services to confirm fees for other start dates or semesters.
- Awards: Scholarships and Bursaries
- OSAP Eligible. Learn about Ontario Student Assistance Program (OSAP).
- Full Cost Breakdown
2018 - 2019 International Tuition and Fees
|Semester 1||Semester 2|
|Total Tuition & Ancillary Fee||$7,805.47||$7,805.47|
|Program Compulsory Fee Plus Tax||$0.00||$0.00|
|International Tax Recovery||$450.00||$375.00|
|Total International Charges Per Semester||$8,255.47||$8,180.47|
|Total 1st Year Fees||$16,435.94|
- International Scholarships and Bursaries
- OSAP not eligible for International Students
- Full Cost Breakdown
If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.
- University Degree or College Diploma (two-year or longer) in a related area of study (as determined by the College), OR an acceptable combination of related work experience and postsecondary education (as determined by the College)
- Postsecondary transcripts, indicating courses completed to date, must be submitted at the time of application
Proof of English proficiency for applicants where English is not their first language must be submitted to Ontario Colleges
Bring Your Own Device (BYOD) is optional. Participants should contact their Program Coordinator for computer specifications.
Language Requirements for International Students:
- IELTS overall band of 6.5 with no band less than 6.0
- TOEFL iBT 88
- CAEL 70, no sub-test band score less than 60
- PTE Academic 58
- Mohawk College English Language Test (Accuplacer: Assessment for Success) aligned with CAEL Band
- Completion of level 8 of the General Arts and Science - English for Academic Purposes (GAS-EAP) with 75%. Placement in the GAS-EAP program is determined by scores on an in-house English language test or TOEFL or IELTS
Brock University and Mohawk College collaboration
Brock University students can complete both a Bachelor of Arts in Business Communication Studies, or Bachelor of Arts in Media and Communication Studies at Brock, and a Public Relations Graduate Certificate at Mohawk in just 4 years of study. Learn more.
How you'll gain skills
- Client based projects in The Agency, Mohawk’s student-run advertising agency.
- Industry-based field placement in a public relations or communications setting.
- Explore academic content through field trips and site visits
Students participate in an unpaid work placement consisting of 105 hours field placement either completed during the academic year, or in the three weeks immediately following the end of second term.
Visit the Public Relations Program Student Placement Partnership page for information on the field placement opportunities for this program!
The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.
All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.
Where you can go next
- Mohawk offers a diverse range of programs to further your studies**:
- Earn a degree:
- Brock University - Honours Bachelor of Arts in Business Communication Studies or Bachelor of Arts in Media and Communication Studies
- Queen Margaret University - MSc Strategic Communication and Public Relations
- View our pathways map PDF. This Pathways map shows how the identified program can lead to future program choices.
- Visit Pathways and Credit Transfer for degree completion opportunities outside of Ontario.
- See ontransfer.ca for additional opportunities at other colleges or universities in Ontario.
Your future career options
- Public Relations and Communications
- Social Media Communications
- Business Services to Management
- Economic Development Officers and Marketing Researchers and Consultants
Where you could work includes:
- Professional Organizations and Societies
- Government - Local, Municipal and Federal
- Other Not-For-Profits such as Education, Health Care, Religious Organizations, Police, Libraries
- Public Relations Agencies
- Advertising/Marketing/ Promotional Agencies
Opportunities for grads
- Pursue student memberships with the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
Program of Studies
Course Overview & Descriptions
Click on the course title for a course description.
Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.
In many cases these program learning outcomes were developed by the Ministry of Training, Colleges and Universities (MTCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.
- This is a BYOD (Bring your own device) program where you will learn applicable software applications to support your learning.
Domestic Canadian Students
Contact Student Recruitment
Contact our Student Recruitment team for information on our programs, student life, and more.
Contact our Admissions advisors for help with your application.
Contact International Student Recruitment
Contact our International Student Recruitment team for information on programs, how to apply, and student life.
Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Do you have a project for our students?
If you or your organization has a marketing communications project that might be suitable for our students, please apply below. We will respond to you as soon as we can. Please note that we do not accept applications made directly to faculty or program coordinators. If you have any questions please contact firstname.lastname@example.org
Student Success Advisors
Student Success Advisors
Student Success Advisors assist current students to transition to college life, co-creating an academic success plan, advice on course selection, changing programs, or referrals to specialized support services. If you need help applying to Mohawk, contact Admissions (for International Students, please contact International Admissions).