Public Relations - 166

Ontario College Graduate Certificate
One year or less
An increasingly complex and interesting field, a career in Public Relations offers the chance to let your writing and communications skills shine.
Overview

Overview

Do you have a passion for writing? A talent for communicating? Public Relations training could be for you. In the technologically and sophisticated global society that we currently live in, the function of establishing and maintaining open and effective communications between corporations, governments, organizations and their public demands qualified, talented, highly-trained public relations practitioners.

At the end of the program, students should have developed a portfolio of materials and projects that demonstrate their ability to function at a professional level.

Program Highlights

  • Flexibility in completing a required industry-based field placement while simultaneously completing your studies.
  • Experiential classroom and online learning environment instructed by industry professionals.

What you'll learn

  • Formulate PR strategies and execute tactics in corporate and not-for-profit communications.
  • Learn to use social and digital media in PR planning and execution.
  • Explore media relations, electronic publishing, crisis communications and advertising.
  • Acquire expertise in PR analysis and planning.
  • Write professional-level public relations materials.
  • Develop visually creative materials to meet PR objectives.
  • Plan and execute an event.
  • Learn principles of fundraising.
  • Receive an introduction to the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
  • Working with a team of classmates on an organizational communications challenge.

Program Length

1 academic year (period of 8 months)

View the Exceptions Calendar for start dates and semester break information.

Thinking about coming to Mohawk?

Attend a College Information Session to:

  • Get help completing your application
  • Learn more about what Mohawk has to offer

Book your session now

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Tuition and Fees

2018 - 2019 Domestic Tuition and Fees

  Semester 1 Semester 2
Total Ancillary Fees $670.02 $653.92
Co-op Fees N/A N/A
Mandatory Program Fees $0.00 $0.00
Domestic Tuition $4,134.00 $4,134.00
Total Domestic Charges Per Semester $4,804.02 $4,787.92
Total 1st Year Fees $9,591.94

Above fees based on full-time September program start date. Contact Student Services to confirm fees for other start dates or semesters.

2018 - 2019 International Tuition and Fees

  Semester 1 Semester 2
Total Tuition & Ancillary Fee $7,805.47 $7,805.47
Co-op Fees N/A N/A
Program Compulsory Fee Plus Tax $0.00 $0.00
International Tax Recovery $450.00 $375.00
Total International Charges Per Semester $8,255.47 $8,180.47
Total 1st Year Fees $16,435.94

If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.

Additional Information

Admission

  • University Degree or College Diploma (two-year or longer) in a related area of study (as determined by the College), OR an acceptable combination of related work experience and postsecondary education (as determined by the College)
  • Postsecondary transcripts, indicating courses completed to date, must be submitted at the time of application
  • Proof of English proficiency for applicants where English is not their first language must be submitted to Ontario Colleges

  • Bring Your Own Device (BYOD) is optional. Participants should contact their Program Coordinator for computer specifications.

Language Requirements for International Students:

  • IELTS overall band of 6.5 with no band less than 6.0
  • TOEFL iBT 88
  • CAEL 70, no sub-test band score less than 60
  • PTE Academic 58
  • Mohawk College English Language Test (Accuplacer: Assessment for Success) aligned with CAEL Band
  • Completion of level 8 of the General Arts and Science - English for Academic Purposes (GAS-EAP) with 75%. Placement in the GAS-EAP program is determined by scores on an in-house English language test or TOEFL or IELTS

Brock University and Mohawk College collaboration

Brock University students can complete both a Bachelor of Arts in Business Communication Studies, or Bachelor of Arts in Media and Communication Studies at Brock, and a Public Relations Graduate Certificate at Mohawk in just 4 years of study. Learn more.

Experiential Learning

How you'll gain skills

  • Client based projects in The Agency, Mohawk’s student-run advertising agency.
  • Industry-based field placement in a public relations or communications setting.
  • Explore academic content through field trips and site visits

Field Placement

Students participate in an unpaid work placement consisting of 105 hours field placement either completed during the academic year, or in the three weeks immediately following the end of second term.

Visit the Public Relations Program Student Placement Partnership page for information on the field placement opportunities for this program!

The Agency

The Agency Logo

The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.

All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.

Learn more about The Agency

Opportunities

Opportunities

Where you can go next

Your future career options

  • Public Relations and Communications
  • Social Media Communications
  • Business Services to Management
  • Economic Development Officers and Marketing Researchers and Consultants

Where you could work includes:

  • Professional Organizations and Societies
  • Government - Local, Municipal and Federal
  • Other Not-For-Profits such as Education, Health Care, Religious Organizations, Police, Libraries
  • Corporations
  • Public Relations Agencies
  • Advertising/Marketing/ Promotional Agencies

Opportunities for grads

  • Pursue student memberships with the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).

Course Overview & Descriptions

Click on the course title for a course description.

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Training, Colleges and Universities (MTCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

  • Tracey Kadish
    Tracey Kadish
    Associate Dean, Business and Media Graduate Studies, Applied Research and Entrepreneurship

Contact us

Student Recruitment

Contact our Student Recruitment team for information on our programs, student life, and more.

Domestic Canadian Students
Email: discover@mohawkcollege.ca

International Students
Contact International
Phone: 1-905-575-2254

Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Brazil: 0800-022-7408
Philippines: 180011102544

Admissions

Contact our Admissions advisors for help with your application.

Domestic Canadian Students
Contact Admissions
Phone: 1-844-767-6871

International Students*
Contact International Admissions
Phone: 1-905-575-2254

*Not all programs are international eligible. Please see our programs available for international students.

Accessible Learning Services

Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.

Program Coordinator

Student Success Advisors

Student Success Advisors

  • Student Success Advisors assist current students to transition to college life, co-creating an academic success plan, advice on course selection, changing programs, or referrals to specialized support services. If you need help applying to Mohawk, contact Admissions (for International Students, please contact International Admissions).

    Susan Peniuk

Canadian Domestic Students

Fennell Campus (FF)
Sep 2019
Open

Patricia Savoie

It has been an absolute pleasure to call Hamilton my home, especially during such a time of overwhelming advancement in the community. My experiences at Mohawk College through the public relations program have undoubtedly contributed to the opportunities I have acquired to be part of, and experience that growth.  The public relations program encouraged me to apply communications strategies, improve my written and verbal competency, and apply critical thinking in theory and reality when working on course work and with real clients. The program gave me the opportunity to increase my professional network, gain practical experience with the mandatory internship program, develop my existing skills and thrive in a setting that was encouraging and rewarding.

Patricia Savoie - 2015 Honours Graduate

Alley Stennett

Through the PR program at Mohawk College I was able to learn so many valuable PR concepts and skills. I not only learned about these transferable skills, but also applied them through my internship, volunteer and client opportunities provided by this program. I strongly recommend this program to anyone who is considering this career path.

Alley Stennett - 2015 Honours Graduate

Matt Warner

Choosing the Public Relations Graduate Certificate program at Mohawk was one of the best decisions I have ever made.  The innovative curriculum and resources left me prepared for a long and successful career in the field and ensured I was enticing to potential employers.  In fact, I accepted my first job offer before I had even graduated!  Mohawk made me ‘future ready’ and I would wholeheartedly recommend this program to any who are passionate about a career in PR.

Matt Warner - 2013 Honours Graduate

Rebecca Kallsen

The PR program at Mohawk prepared me for the workforce. The tools and skills that I learned in this program are entirely transferable to the workforce. In the first 6 months of my career, I was able to apply almost every major theme that I learned in the program to my projects at work.

Rebecca Kallsen - 2015 Honours Graduate