Public Relations - 166

Ontario College Graduate Certificate
One year or less
An increasingly complex and interesting field, a career in Public Relations offers the chance to let your writing and communications skills shine.
Overview

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Monday, June 22
12 pm - 1 pm

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Overview

Do you have a passion for writing? A talent for communicating? Public Relations training could be for you. In the technologically and sophisticated global society that we currently live in, the function of establishing and maintaining open and effective communications between corporations, governments, organizations and their public demands qualified, talented, highly-trained public relations practitioners.

At the end of the program, students should have developed a portfolio of materials and projects that demonstrate their ability to function at a professional level.

Program Highlights

  • Experiential classroom and online learning environment instructed by industry professionals.
  • Flexibility in completing a required industry-based field placement while simultaneously completing your studies.

What You'll Learn

  • Formulate PR strategies and execute tactics in corporate and not-for-profit communications.
  • Learn to use social and digital media in PR planning and execution.
  • Explore media relations, electronic publishing, crisis communications and advertising.
  • Acquire expertise in PR analysis and planning.
  • Write professional-level public relations materials.
  • Develop visually creative materials to meet PR objectives.
  • Plan and execute an event.
  • Learn the principles of fundraising and execute a fundraising activity.
  • Receive an introduction to the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
  • Work with a team of classmates on organizational communications challenges.

Program Length

1 academic year (period of 8 months)

View the Exceptions Calendar for start dates and semester break information.

Visit Open House Plus, an on-demand, curated collection of videos, interviews and blogs about our programs, student services and supports! Get answers to your questions, watch video greeting from Deans and faculty, stay up-to-date on virtual events and more.


We’re here for you to support applications and admissions by providing online and virtual service.

 

Applied and have questions?
The admissions team is available to help, you can contact them via Admissions or by phone at 1-844-767-6871.

 

Haven’t applied and need help?
Connect with an advisor by email at discover@mohawkcollege.ca or phone 905-575-2460.

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Tuition and Fees

2020 - 2021 Domestic Tuition and Fees

  Semester 1 Semester 2

Compulsory Ancillary Fees

$704.51 $698.20
Co-op Fees N/A N/A

Compulsory Program Fees

$0.00 $0.00
Domestic Tuition $3,720.60 $3,720.60
Total Domestic Charges Per Semester $4,425.11 $4,418.80
Total 1st Year Fees $8,843.91

Above fees based on full-time September program start date. Contact Student Services to confirm fees for other start dates or semesters.

2020 - 2021 International Tuition and Fees

  Semester 1 Semester 2
Total Tuition & Ancillary Fee $8,376.00 $8,432.00
Co-op Fees N/A N/A

Program Compulsory Fees

$0.00 $0.00
International Tax Recovery $450.00 $375.00
Total International Charges Per Semester $8,826.00 $8,807.00
Total 1st Year Fees $17,633.00

If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.

Additional Information

Admission

  • University Degree or College Diploma (two-year or longer) in a related area of study (as determined by the College), OR an acceptable combination of related work experience and postsecondary education (as determined by the College)
  • Postsecondary transcripts, indicating courses completed to date, must be submitted at the time of application
  • Proof of English proficiency for applicants where English is not their first language must be submitted to Ontario Colleges

  • Bring Your Own Device (BYOD) is required. Please see Laptop Requirements under Additional Information.

Language Requirements for International Students:

  • IELTS overall band of 6.5 with no band less than 6.0
  • TOEFL iBT 88
  • CAEL 70, no sub-test band score less than 60
  • PTE Academic 58
  • Mohawk College English Language Test (Accuplacer: Assessment for Success) aligned with CAEL Band
  • Completion of level 8 of the General Arts and Science - English for Academic Purposes (GAS-EAP). Placement in the GAS-EAP program is determined by scores on an in-house English language test or TOEFL or IELTS

Brock University and Mohawk College collaboration

Brock University students can complete both a Bachelor of Arts in Business Communication Studies, or Bachelor of Arts in Media and Communication Studies at Brock, and a Public Relations Graduate Certificate at Mohawk in just 4 years of study. Learn more.

Applicants whose first language is not English will be required to demonstrate proficiency in English. Options are available for mature applicants.

Experiential Learning

How you'll gain skills

Field Placement

Students participate in an unpaid field placement consisting of 140 hours, completed during the academic year, prior to the end of second term.
Visit the Public Relations Program Student Placement Partnership page for information on the field placement opportunities for this program!

The Agency

The Agency Logo

The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.

All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.

Learn more about The Agency

Opportunities

Opportunities

Where you can go next

Your future career options

  • Public Relations and Communications
  • Social Media Communications
  • Business Services to Management
  • Economic Development Officers and Marketing Researchers and Consultants

Where you could work includes:

  • Professional Organizations and Societies
  • Government - Local, Municipal and Federal
  • Other Not-For-Profits such as Education, Healthcare, Religious Organizations, Police, Libraries
  • Corporations
  • Public Relations Agencies
  • Advertising/Marketing/ Promotional Agencies

Opportunities for grads

  • Pursue student memberships with the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).

Course Overview & Descriptions

Click on the course title for a course description.

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Additional Information

Laptop Requirements

The Public Relations Graduate Certificate Program is a laptop-based program. A laptop, meeting the following minimum system requirements, is needed for the first day of class - including all required software.

You can use this list to purchase a laptop at the retailer of your choice. We encourage you to compare prices and systems, and find the laptop that will suit your needs and current financial situation.

PC Platform – Windows operating system

This is a public relations industry standard - not Mac.

If you already own a PC platform laptop (i.e. Dell/Toshiba etc.) with a Windows operating system, you will not be required to purchase a new laptop, providing you have the required hardware and software components already installed for the first day of class. The following is a list of the minimum system requirements you will need for the Public Relations courses (recognizing that most units currently available have higher specifications).

Minimum Requirements:

Windows 10
Microsoft Edge
Google Chrome
Firefox

  • Intel i5 or AMD Quad-Core A10-7300 APU, or equivalent with 64-bit support and 2.5 GHz or faster
  • Microsoft Windows 10
  • Min. 8 GB of RAM (10 GB recommended)
  • Min. 500 GB HDD
  • 2.6 GB of available hard-disk space for installation
  • 1920 x 1080 recommended with 32-bit/64-bit video card; supports HiDPI display; requires dedicated video card or integrated video card with 2 Gigs VRAM
  • 12”-17” screen size
  • Adobe® Flash® Player software required to export SWF files
  • Internet connection and registration are necessary for required software activation, validation of subscriptions, and access to online services.*

MacBooks

It is not recommended that MacBooks be used, as the product is not a public relations industry standard. Courses will include training using PC platform software.

If you currently own a MacBook and you are concerned about compatibility, you will still need to ensure that you meet the hardware and software requirements, which includes having Microsoft Office Professional with Publisher.

Mac users will likely be required to set up a dual boot/parallel system, in order to operate their Microsoft software. It is recommended that you contact an authorized Mac dealer and service agent to assist you with this process.

Mac OS 10.x or newer
Safari 9.x or newer
Google Chrome
Firefox

Required Equipment and Software

  • Computer mouse required

 

To download software and view student pricing details log into your MyMohawk account, on the left-hand navigation select Technology Solutions, Software Downloads, Download Software from the Web Store.

  • Microsoft Office (no cost)
  • Microsoft Office Professional Plus 2016 with Publisher is free through your Mohawk College Office 365 account.
  • Microsoft Project (login for pricing details)
  • Adobe Creative Cloud Student & Teacher Edition (login for pricing details)
    • Adobe Creative Cloud (All apps) – a monthly license is available directly from Adobe. Check online for pricing options.
    • *Adobe software purchased through Creative Cloud will meet the requirements of our program providing it includes the following programs, 2018 or newer: Photoshop CC/Illustrator CC/ InDesign CC/Acrobat XI Pro/Bridge CC/Media Encoder CC/Premiere Pro CC

*Please note that some specifications may be subject to change with the introduction of newer versions of the software packages that are available.

  • Tracey Kadish
    Tracey Kadish
    Associate Dean, Business and Media Graduate Studies, Applied Research and Entrepreneurship

Contact us

Domestic Canadian Students

Contact Student Recruitment
Contact our Student Recruitment team for information on our programs, student life, and more.
Email: discover@mohawkcollege.ca

Contact Admissions
Contact our Admissions advisors for help with your application.
Contact Admissions
Phone: 1-844-767-6871

International Students

Contact International Student Recruitment
Contact our International Student Recruitment team for information on programs, how to apply, and student life.
Contact International
Email: intl.representatives@mohawkcollege.ca
Phone: 1-905-575-2254
Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Brazil: 0800-022-7408
Philippines: 180011102544

Contact International Admissions
Contact our Admissions advisors for help with your application.
Contact International Admissions
Phone: 1-905-575-2254

*Not all programs are international eligible. Please see our programs available for international students.

Accessible Learning Services

Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.

Do you have a project for our students?

If you or your organization has a marketing communications project that might be suitable for our students, please apply below. We will respond to you as soon as we can. Please note that we do not accept applications made directly to faculty or program coordinators. If you have any questions please contact theagency@mohawkcollege.ca

Apply for Student Support

Program Coordinator

Student Success Advisors

Student Success Advisors

  • Student Success Advisors assist current students to transition to college life, co-creating an academic success plan, advice on course selection, changing programs, or referrals to specialized support services. If you need help applying to Mohawk, contact Admissions (for International Students, please contact International Admissions).

    Susan Peniuk

Canadian Domestic Students

Fennell Campus (FF)
Sep 2020
Open

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Additional Information


Joshua R

“The PR program helped me adopt the hard skills I use every day in the workplace. My internship served as the perfect transition from student to professional communicator!”

Joshua R '18
Digital Communications Coordinator | Agent des communications numériques
Doctors Without Borders / Médecins Sans Frontières

Amanda M

“I was always unsure of what career path I wanted to pursue, and Mohawk College's Public Relations program really made that easy for me. This program made me fall in love with PR and gave me all the skills I needed to move into a career right after graduation. I’m so grateful for the lessons, memories and mentoring that I received and would not be where I am today without it.”

Amanda M '19
Communications Coordinator
Enterprise Canada – National strategic communications